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An Executive's Primer on the Strategy of Social Networks

Author Mason Carpenter
Release Date: 2009/06/01
ISBN: 9781606490303
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Book Description

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

Table of Contents

  1. An Executive's Primer on the Strategy of Social Networks
  2. List of Illustrations
  3. Introduction
  4. Chapter 1: Social Network Essentials
  5. Chapter 2: Social Networks and Individual Performance
  6. Chapter 3: Creating Useful Social Networks
  7. Chapter 4: Social Networks and Collaboration
  8. Chapter 5: Social Networks in Action
  9. Chapter 6: Ethical Considerations With Social Network Analysis
  10. Appendix A: Network Terms and Measures
  11. Appendix B: A Brief Survey of Your Social Network
  12. Appendix C: Attitudes and Behaviors Conducive to Building Useful Social Networks
  13. Appendix D: Additional Readings and Cases on Social Networks
  14. Notes
  15. References