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Book Description

As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect—and they do it ALL THE TIME. “But how?” you ask, “In the age of the Internet, isn’t cold-calling dead?”

Now, in his new book, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices, High-Profit Prospecting will help you:

    • Find better leads and qualify them quickly
    • Trade cold calling for informed calling
    • Tailor your timing and message
    • Leave a great voicemail
    • Craft compelling emails
    • Use social media effectively
    • Leverage referrals
    • Get past gatekeepers and open new doors
    • Steer clear of prospecting pitfalls
    • Connect with the C-Suite
    • And more

    The Internet won’t fill your sales funnel—and you can’t rely on the marketing department for leads (not if you want to succeed). High-Profit Prospecting puts the power back where it belongs—in your hands. Follow its formula and start bringing in valuable new business.

Table of Contents

  1. Cover
  2. Half title
  3. Title
  4. Dedication
  5. Contents
  6. Foreword
  7. Introduction
  8. Part I: Basic Truths About Prospecting
    1. 1. What Does Prospecting Mean Today?
    2. 2. The Myths and Surprising Facts about Finding New Customers
    3. 3. Major Factors in Successful Lead Generation
  9. Part II: Preparing for Prospecting Success
    1. 4. Planning for High-Profit Customers
    2. 5. Fit the Prospecting Plan to Your Market
  10. Part III: Tips, Tools, and Techniques
    1. 6. Time-Management Tactics
    2. 7. Are You Prospecting or Wasting Your Time?
    3. 8. Are They Prospects or Merely Suspects?
    4. 9. Best Practices for Making the Initial Contact
    5. 10. Does the Telephone Still Work?
    6. 11. Customer Engagement Dos and Don’ts
    7. 12. Prospecting Tools—the Telephone
    8. 13. Starting the Conversation
    9. 14. Does Anybody Listen to Voicemail?
    10. 15. Email, Communication, and Connection
    11. 16. Referrals and Other Major Pipeline Builders
    12. 17. The Value and Pitfalls of Social Media
    13. 18. Prospecting via Social Media
  11. Part IV: The Tough Stuff
    1. 19. Getting Past the Gatekeeper
    2. 20. Winning at the Enterprise Level
    3. 21. Is It Worth It to Even Try to Reach the C-suite?
    4. 22. Getting Past the Shut Door
    5. 23. Turning a Prospect into a Customer
  12. Conclusion: Yes, You Can Do It!
  13. Acknowledgments
  14. About the Author
  15. Index
  16. Free Sample from High-Profit Selling
  17. About AMACOM
  18. Copyright