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Book Description

Negotiation is an essential element of almost all of our interactions—personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to: • Utilize the six key negotiating styles • Harness the power of emotion in hammering out agreements • Use time to your advantage • Prepare like a pro and enter any negotiation from a position of strength •Gain clarity on areas of agreement and disagreement • Develop win-win outcomes • Use the power of reciprocity • Know when and how to walk away • Apply the Law of Four • Plus much more Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable book puts the power of negotiation right in your hands.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Everything Is Negotiable
  7. 2 Overcome Your Negotiation Fears
  8. 3 The Types of Negotiating
  9. 4 Lifetime Business Relationships
  10. 5 The Six Styles of Negotiating
  11. 6 The Uses of Power in Negotiating
  12. 7 Power and Perception
  13. 8 The Impact of Emotions on Negotiation
  14. 9 The Element of Time in Decisions
  15. 10 Know What You Want
  16. 11 The Harvard Negotiation Project
  17. 12 Preparation Is the Key
  18. 13 Clarify Your Positions–and Theirs
  19. 14 The Law of Four
  20. 15 The Power of Suggestion in Negotiating
  21. 16 Persuasion by Reciprocation
  22. 17 Persuasion by Social Proof
  23. 18 Price Negotiating Tactics
  24. 19 The Walk-Away Method
  25. 20 Negotiations Are Never Final
  26. 21 The Successful Negotiator
  27. Index
  28. About the Author