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Book Description

Photocommunication Across Media is a must-have for aspiring mass media professionals who are striving to compete in the new landscape of convergence journalism and media. You will learn principles of photography both still and video and how to incorporate them into your storytelling. That’s no longer a specialty skill—in today’s world of media, it’s a necessity.

Editors Ross Collins and Keith Greenwood collaborate with highly accomplished photographers to make the concepts and techniques of today’s mass media photography accessible to all readers. Photocommunication Across Media speaks directly to journalists, advertisers and professional communicators who want to round out their toolkit without sifting through dense texts meant specifically for photographers and photojournalists. This guide, edited by experts who teach these concepts to the next generation of media professionals, is everything you need to know—and nothing you don’t—to take the next step for your career in communication.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. About the Contributors
  7. Introduction: Photocommunication Today
  8. Chapter 1: Basic Photographic Principles for Communication Photographers
    1. Sidebar 1.1: What Is Wide Angle? Telephoto?
    2. Sidebar 1.2: Stabilized Lenses
  9. Chapter 2: Using Today’s Equipment: DSLRs, Hybrid/Bridge Cameras, Snapshot Cameras, and Smartphones
    1. Sidebar 2.1: Sensor Sizes and Crop Factors
  10. Chapter 3: Lighting for Photocommunicators: Natural and Artificial for Print and Online
  11. Chapter 4: Editing for Still and Video
  12. Chapter 5: Beyond the Still: Early Cinema and the Fundamentals of Video Storytelling
  13. Chapter 6: Photocommunication, the Internet, and Social Media
    1. Sidebar 6.1: Domain, or Not to Domain?
    2. Sidebar 6.2: Not All Pixels Are the Same
  14. Chapter 7: Law and Ethics for Today’s Photocommunication
    1. Sidebar 7.1: Are the Rules the Same Everywhere?
    2. Sidebar 7.2: Beware Putting Someone in False Light
    3. Sidebar 7.3: Model Releases
    4. Sidebar 7.4: Codes of Ethics
  15. Chapter 8: Pix for All: How Photography Grew from Elite Profession to Everyday Obsession
  16. Chapter 9: Epilogue: My Stoty: What Photocommunicators Do Today
  17. Index