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Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new. This can demotivate employees and be costly in terms of money and time.

Its often a lot quicker, cheaper and safer to see your existing resources with fresh eyes. This book shows you how to recognise overlooked potential in existing resources, and how to flip the right switches to activate that potential.

Covering ten lessons you can use for a variety of situations, each will feature a case study and a new mindset to adopt. With practical tools and templates, each will trigger fruitful discussions and insights for your organisation.

Youll learn how to apply them to the situations you face, so that you can identify new opportunities, and turn those opportunities into action.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Foreword by Rory Sutherland
  6. Preface
  7. Introduction
  8. 1. Why Start with What Works?
  9. 2. How We Miss Hidden Potential
  10. 3. Principle One: Recombine Existing Elements So They Create More Value
  11. 4. Principle Two: Escape from Fixed Purposes
  12. 5. Principle Three: Reverse Engineer Yourself
  13. 6. Principle Four: Let the World Teach You
  14. 7. Principle Five: Watch What Actually Happens
  15. 8. Principle Six: Find the Few Things That Really Make a Difference
  16. 9. Principle Seven: Use Very Plain Words to Describe What You Want
  17. 10. Principle Eight: Look Beyond ‘Us and Them’
  18. 11. Principle Nine: Bring Customers Inside
  19. 12. Principle Ten: Give Control to Get Control
  20. 13. Getting Started, Releasing Change
  21. 14. Epilogue: You Go First
  22. Further Resources
  23. Notes
  24. Index
  25. Acknowledgements
  26. About the Author
  27. Publisher’s Acknowledgements