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Book Description

The use of analytics is increasingly commonplace in business - and as a result, it's hard to gain a lasting competitive advantage from analytics. Nonetheless, there are companies that have done just that over time.

Table of Contents

  1. Cover
  2. Copyright
  3. Contents
  4. Sustaining an Analytics Advantage
    1. 1. Keep your analytics secret.
    2. 2. Implement the analytics fast and defeat your competitors before they can react.
    3. 3. Apply your analytics to the right problems.
    4. 4. Recognize that sometimes control of the data is more important than control of the analytics.
    5. 5. Become a truly data-driven corporation.