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Book Description

'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.'

Gordon Seabright, Director of the Eden Project

'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging management issues. A must for every manager.'
Jessica Pryce-Jones, Joint CEO, iOpener Institute for People and Performance

'This fantastic book ​will help you to challenge the mental barriers of the status quo.'
Peter Meier, CEO, Kuoni Travel Holding Ltd

 

 

Transform your career and revolutionise how you work with the very best learning from the world’s leading business schools.

 

Delivering many of the key benefits of a top-notch business education, without the hefty price tag and big time investment, The Every Day MBA will guide, challenge and inspire you to better results, wherever you are in your career.

 

Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work.

 

Find out what it really takes to be a leader in business and use MBA thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day.

 

 

Table of Contents

  1. Cover
  2. Title page
  3. Dedication
  4. Contents
  5. List of figures
  6. Acknowledgements
  7. About the author
  8. About this book
  9. Introduction
  10. part 1 How to make The Every Day MBA work for you
    1. 1 Management and the MBA
    2. 2 You and your personal development
  11. part 2 Tactical MBA thinking: how to organise resources
    1. 3 Processes and operations
    2. 4 People
    3. 5 Finance 1: accounting
  12. part 3 Strategic MBA thinking: how to manage the big picture
    1. 6 Marketing
    2. 7 Strategy
    3. 8 Finance 2: corporate finance and governance
    4. 9 Global and international business
  13. part 4 Critical MBA thinking: how to master management
    1. 10 Leadership
    2. 11 Corporate reputation, social responsibility and sustainability
    3. 12 Reflective practice: management stripped bare
  14. What did you think of this book?
  15. Glossary
  16. Index
  17. Endorsements
  18. Advertisement
  19. Imprint