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John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply chains.

Dr John Gattorna has been one of the most influential voices in the development of the modern supply chain. His long-held vision of the supply chain as the central nervous system of an organisation and as a major source of competitive advantage if done well has inspired both supply chain professionals and CEOs.

To support this vision, he has led the development of frameworks and tools to guide design using customers as the sole frame-of-reference, thus ensuring precise alignment between enterprise supply chains and the markets/customers they serve.In 2018 John was awarded the Council of Supply Chain Management (CSCMP) Distinguished Service Award for his contribution to the profession, and in the same year was inducted into the CSCMP Hall of Fame.

Deborah Ellis has consulted with leading companies for over 20 years on logistics and supply chain strategy. Like John Gattorna, the emphasis of her work has been on developing tailored supply chains that generate market advantage. She has worked with him, and partnered with clients, to apply, refine and extend the frameworks and methodologies that simplify the supply chain task, while generating value for the customer and the business.

Since 2017 they have together presented the Global Supply Chain Thought Leadership Retreat Series for senior supply chain executives in the Asia Pacific, South Africa and Europe. These by-invitation-only events have been very well received, and this book has evolved from the research and discussions associated with those events.

Table of Contents

  1. Cover
  2. Title page
  3. Contents
  4. Dedication
  5. About the authors
  6. Authors’ acknowledgments
  7. Publisher’s acknowledgments
  8. A word about the title
  9. Foreword
  10. Preface
  11. Introduction
  12. 1 Adapt or die – the problems facing traditional supply chains
  13. 2 Dynamic alignment – a heuristic to cut through complexity
  14. 3 ‘Outside-in’ design for supply chains
  15. 4 Tailored supply chains give flexibility
  16. 5 Decision making at a faster clockspeed
  17. 6 Working in an omni-channel world
  18. 7 Critical internal capabilities
  19. 8 Digital strategies
  20. 9 From a ‘static’ to ‘dynamic’ supply chain philosophy
  21. 10 Future business models
  22. 11 Transformation delivered
  23. Endnotes
  24. Selected bibliography
  25. Index
  26. Endorsements
  27. Imprint