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Book Description

As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements has an enormous impact on page load time and the end-user experience. In this practical book, Laura Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.

Table of Contents

  1. Web performance is user experience
    1. Impact on Your Brand
      1. Returning Users
      2. Search Engine Rankings
    2. Impact on Mobile Users
      1. Mobile Networks
      2. Mobile Usage Patterns
      3. Mobile Hardware
    3. Designers’ Impact on Performance