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Book Description

In this lesson, Nate Walkingshaw, Martin Eriksson, and Richard Banfield discuss what product management is and why it's critical to maintaining a competitive advantage.

Table of Contents

  1. What is product management?
    1. The Product Management Role
    2. How Product Management Evolved
      1. Product Management Is Born
      2. Product Management Comes to Technology
      3. Product Management Goes Agile
      4. Product Management Takes a Seat in the C-Suite
    3. What’s Next for Product Management?