13
INVOLVEMENT
You don’t have enough time to be patient to a fault.
 
Whenever everyone is accountable for something, no one is accountable.
 
 
 
 
 
Greg, David, and Alexandra met with Roxanne and the team leaders for a 7:00 A.M. breakfast meeting to review David’s proposal for design team membership. After brief discussion, and with only a few changes, they reached agreement. Cynthia joined the group for breakfast and had prepared the Initiative organization charts for Alexandra, David, Greg, and Roxanne; and lists of team member names for each team leader.
The remaining meeting participants arrived in time for a continental breakfast, and were in their seats for the 8:00 A.M. start in the main ballroom. Greg greeted the assembly. “Thank you for being here on time. I’ll hand the meeting over to David and Roxanne to fill you in on today’s events … David.”
“Today we’re going to divide into a number of process review teams. I’ll introduce each team leader, and then each leader will let you know who should report to his or her team [Figure 13.1]. Each team will be reasonably cross-functional. There will be suppliers of input to the process, process experts, and customers of the process output. This structure will give you an objective view of how the processes are really working today.” After David introduced each team leader, the team leader in turn called out the names of people on that team, and asked them to gather together at specific tables. At the end of the 20 minutes required to identify all the teams, six managers were left looking confused since their names had not been called. Alexandra eliminated the confusion.
“Those of you whose names have not been called are on my Capable Integrated Business Management Milestone team. You’ll remain here when the other teams go to their breakout rooms. You weren’t forgotten after all!” This caused some nervous laughter in the room.
Figure 13.1 Assessment Teams and Leaders
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The noise level picked up as the teams formed and were given time to introduce themselves to each other. David allowed plenty of time for this knowing that the first team interaction would begin to open up the communications channels allowing them to work together. Finally David called for order and handed the microphone to Roxanne.
“Just so you know, each of the eleven teams has its own breakout room. The list of teams is shown on the screen. Room assignments are on the chart by the door on your way out of the ballroom.
“Dan and Tom are handing out additional copies of the Capable Planning and Control Scoring Template for those who forgot to bring them this morning. You’re not yet ready to perform a formal assessment. Today’s work is primarily to educate you on the requirements of your milestone. We want you to become conversant with the terms and requirements and get an initial sense of major gaps, without trying to be precise. You will look at and try to reach consensus on a score for each chapter’s elements included in your milestone template. In some cases, you will know how the process is working only in your area and not across Cosmetics Products. That’s fine; just use the information you have to try and reach a consensus for the business. For other elements, you just might have no knowledge at all. If so, mark that as “don’t know” and move on. You won’t have time to research records or reports back at the office. We want you simply to consider what is working well and not so well in comparison with the best practices on the templates. This exercise will help you begin to understand the size of the gaps as a basis to help you put together a time line for your work. Over the next few weeks, after we’ve provided additional education to each process design team, we’ll be asking you to go back and formally score the starting point of your part of the milestone. We’ll introduce and use our eList web-based milestone tracking system for that assessment, but that comes a few weeks down the road.
“Before we go any further, I need to describe the Class A Checklist structure:
Chapter—there are 9 chapters [see Figure 6.5].
Definition—a high-level view of the best practice.
Description—a detailed view of the best practice.
Business performance measures—key indicators of the performance of the business processes in supporting the performance of the total company. Measures become increasingly demanding for advanced milestones and full Class A levels, but we don’t need to concern ourselves with those at this point.
 
“The Planning and Control Template lists, chapter by chapter, all the Checklist definitions and descriptions that need to be considered. Each definition will have one or more descriptions—the detailed aspects to evaluate how close you are to meeting the definition requirements. It also indicates, for each definition, the minimum score to meet the Capable-Level standards.
“As an example, let’s look at Checklist pages 104-105. You’ll see that we’re in Chapter 5. I want you to look at Definition 4. There are four descriptions underneath the definition, a through d. But only Descriptions b and d are within the Capable Planning and Control Milestone scope. When your Leadership Team gets to the Integrated Business Management Template, however, they’ll find a requirement to consider Definition 4, and all its descriptions. So between the two milestone teams, you’ll have this requirement completely covered, but at scoring level 3.0, which is the Capable-Level performance, rather than the full Class A requirement of a minimum of 4.5 out of 5.
“Don’t worry too much about these details now. Tom, Dan, and I will be available to answer your questions as they come up during the day.
“Now here’s the agenda for today:
1. All the teams, except for the Capable Integrated Business Management team, will review the Capable Planning and Control Template as a whole, referring to the Checklist for the definitions and descriptions.
2. Discuss each definition, and its associated descriptions, and try to estimate where you think you are; use the 0-5 scoring scale as detailed on the handout you just received, where 0 means Not Doing, and 5 means Excellent. Please refer to page xxiii in the Checklist book for interpretation of the scoring. These will not be official scores, but will give us some practice with scoring and some insights that may be enlightening. What will be equally or more important are the comments recorded by your teams. There are fifty-five definitions on the Capable Planning and Control Template, and obviously even more descriptions—between one and eight for each definition. That means you’ll need to cover at least ten definitions an hour to leave here at a reasonable time. That’s perfectly possible if you don’t get too hung up in detail. This exercise is only meant to be rough-cut, or even best-guess. When you need to close the discussion around a definition, team leaders should decide the score if the team members are unable to reach consensus.
3. Record your scores and comments and bring them back to the ballroom to share your key insights with the rest of us.
 
“Now you know why we wanted to wait until this morning, when you are wide awake, to cover these details! A final important reminder: this is not an assessment of people, how hard they work, or their commitment to your company’s success. It is an assessment of the business processes as they work today. From my observations as an outsider, everyone here is working hard and wants the company to succeed. So don’t get caught in the trap of taking criticism personally, or we’ll not get the information we all need.”
One of the Dallas Plant’s Material Requirements planners asked whether his team should look just at the MRP-related questions. Roxanne responded that at this stage, each team should review the entire Capable Planning and Control Milestone Template to get a sense of all the business processes within the scope of that milestone. She reminded everyone that they would focus on their specific responsibilities during the official assessment later.
The Capable Planning and Control process design teams then moved to their breakout rooms with instructions to reconvene in the ballroom at 3:00 P.M. At that time, they would report their conclusions about significant opportunities. Lunch buffets were arranged for each of the breakout rooms.
Roxanne stayed with David, Greg, and the other executives and senior managers to assist with a review of the Capable Integrated Business Management Template. She suggested, given the time available, that they focus first on the executive management aspects of their template since other teams would be covering almost all the other requirements. She also reminded them that at this time they would be comparing themselves to Capable-Level expectations.
“You need to start in Chapter 1, Strategic Planning since no other team has that responsibility.” They got down to work.
Milestone discussions continued through the working lunch and into the afternoon. At times the discussion was lively; at other times it seemed depressing, as people still perceived that their individual performance was being criticized. It was hard work, too, for Tom, Dan, and Roxanne, as they moved among the teams to keep them focused. At 2:00 P.M., Tom advised all teams that only one hour remained. Some of the teams were startled that time had passed so quickly with still so much to do, but teams whose leaders had good time-management skills were on schedule. At the end of the hour, with a few seconds to spare, everyone reassembled in the ballroom.
Greg stood up and addressed the group. “If you’re like us, your heads are spinning, you’ve not taken a break, and you’re wondering what’s next. So, let’s stop all team activity now and take a fifteen-minute break. Step outside if you want some fresh air to clear your minds, but no calls on your cell phones. And you’ll find fresh coffee, soft drinks, fruit and snacks on the buffet tables at the back of this ballroom. Back in exactly fifteen minutes!”
The announcement of a break was well received. People drifted off in all directions but came back on time, ready to take part in the feedback. Dan started the proceedings.
“Let’s get right into the team feedback. Each team will have ten minutes. I’ll stop you if you run over. Team scribes, please send your team’s lists to David’s assistant so that he has them in his office by 8:00 A.M. Monday. Now, I have two rules in addition to the time limit.
“First, you may ask questions only to clarify understanding, not challenge observations. Got that?
“Second, when you listen, I want you to ‘assume innocence.’ That means assume that no one is taking shots at you or your department. Don’t get defensive, just listen.”
Greg smiled at this point and spoke up, “I’ve never thought of a two-by-four as a facilitation tool, but knowing us, you’ll probably need to use one. Dan, you have our agreement.”
“Thanks Greg. We’ll take the Integrated Business Management team’s report last. David wants to hear the perspectives on Planning and Control from everyone before giving you the executives’ views.”

Product Management Team: Leader, Yanitza Gonzales

“We spent more time on the Chapter 5 definitions than the rest since that reflects the primary expertise of the group. But going through the Capable Planning and Control Template for all chapters, here’s what we concluded:
Strategic Planning: Not sure, certainly doesn’t flow through to us. Score 0-1.
Managing and Leading People: Although the results aren’t that dramatic, we felt good about this. Score 3.
Driving Business Improvement: Well, we think there are some encouraging signs like this meeting. But before these last two days, we have done nothing but firefight. We’re not aware of any initiatives affecting us. Score 0.
Integrated Business Management: Sorry Greg, but whatever processes there are, and we know you hold some forecast meetings, they don’t seem to do anything for us. The Checklist reads like they should. Score 1.
Managing Products and Services: Where do I start! We found the concepts and practices being referred to are exactly what we need, but we don’t have any of them. Integration of plans is nonexistent. We’re in a totally reactive mode. We each use our own version of project planning, and we have no mechanism to plan for resources except to work harder even though we’re already on overload!” This brought an unsympathetic groan from the other participants. “We just try to do our best, but we don’t really track progress or spending as the Checklist suggests. We usually catch major quality problems prior to launch, but have to correct a good many after launch. The Checklist refers to a Stage and Gate type development process that Charlie in our group has used in another company, but poorly, as he explains it. I can’t say we have any process that meets those Checklist criteria. And as for project planning milestone performance, what milestones? We’re almost off the scoring scale, and I don’t mean on the high side. All in all, we felt fairly depressed until Dan came in and helped us stop flogging ourselves over our shortcomings. If we’ve understood correctly what’s required, we’d have to score ourselves 1.
• We didn’t know enough about the other definitions to score, except Demand Management where we concluded there was none. Score 0.”
 
This brought some very defensive comments from Sales and Marketing people. Dan intervened and reminded them of the rules. And since they were next up, he asked the Demand Team not to retaliate, tempting though it might be.

Demand Management Team: Leader, Jeff Black

“First we’d concur with what Yanitza said about the Chapters 1, 2, and 3 definitions. We scored them just about the same as her Product Management Team:
Integrated Business Management: We do a lot of work each month pulling together our numbers, and initially scored ourselves 3. But later, Tom came in and asked us to reread the definitions and descriptions. It didn’t take me long to change my scores. Others on the team, with varying degrees of reluctance, changed their scores as well, with one notable abstention.” David made a note and would try to determine who that was. “We do hold a type of Demand Review each month, but where we fall way short of the requirements is that we spend all our time talking about the hot products, backorders, and anticipated volume for the next few weeks. Some questioned the value of thinking further ahead since it’s just a theoretical exercise. We’ll have to resolve that concern later.” Roxanne intervened and said the upcoming education would cover all these process issues, and she stressed the word “process.” Jeff continued. “It all went downhill from that point. Tom stayed with us during this part of our meeting. It was very helpful to get his clarification as we went along. We have both demand and supply planning activities, but as for being integrated . . . I wish. We have no policy document for reference. I could go on and on. Greg, bottom line, we just aren’t doing Demand Management. We do some forecasting and then hope like crazy the customers do what we forecast! Scoring was problematic; a few people thought that from a simple demand perspective we were doing fine. The rest of us thought that you couldn’t take an isolated demand perspective. So our score is 0 or 3 depending on the perspective. You choose!
• You’ve heard about Managing Products and Services from that team; I guess overall we concur with their comments, although we scored it 0.
Managing Demand: Before we read the through the definitions, we thought we’d score 4.5 (excellent), or even 5, on the first requirement, definition 6.10, about having an ‘Unconstrained Demand Plan.’ We are expert in asking for all the demand we want and then some!” This brought some raucous laughter from the others present. “What brought us back to earth were the requirements at the next lower level of detail, the descriptions. A few of us thought those requirements were unreasonable, and I noted that on our summary for David. But most of us began to see something new and powerful in what we read. Personally, I found it exciting and inspiring. Without going on forever, we at best have poor compliance with ownership, accuracy measurement, horizon, and detail; and no compliance with assumptions and time fences. So I’ve recorded my view of the score, which is not a consensus, of 0.”
 
A sales manager from Jeff’s team interrupted at that point. “I haven’t been convinced yet that it’s even possible to forecast this business, so I want that definition removed from the template scope.”
David jumped to his feet before Greg did, and before Jeff got caught up in the fray. “We’ll certainly take note of what you request; I’m certain that it’ll be an important topic when the Demand Process design team begins its work. Meanwhile I want you all to listen and let the reviews be presented. Keep going Jeff.”
“Thanks David. We have no Demand Manager, and we’re still not completely clear about the importance of that role or the need for it. I’m keeping an open mind, but for now, score it 0. In terms of sales plans and marketing plans, we’re not convinced that marketing plans exist, although we’re told they do. And our salesforce has incentives that encourage them to sell as much as possible; I would think that’s good. Have to admit we have no monitoring process. Overall, we scored between 1 and 2:
Supply Chain and Logistics: Distribution and warehousing is always reacting. We all recognize there are issues, but we’re not sure of the root cause. So we scored 1.
Internal Supply: I had to make the call on this one. Once again, it was interesting to actually read the definitions and descriptions objectively. It’s an area that’s a lot more complex than I’d realized. We based our comments and score on what we think we know, so we gave it 1.
External Sourcing: We had no idea about this in my team, so we didn’t score it.”

Supply Management Team: Leader, Janice Hackworth

“After some discussion, and with Dan’s advice, we focused on the overall supply chain, and aggregate supply planning aspects of the milestone:
Strategic Planning: There is little evidence that business strategy influenced the way the supply chain was designed and operates. So we scored it a 1.
People Processes: Like the others, we enjoy working for this company and we get along well with senior management. Training is available for those who want it. There is a good deal of communication, but it is borderline frenetic and focused on the most recent crisis, which means we only hear the latest concerns and what we are doing wrong, not the broader picture of what we should be doing. Specifically, communication out of the monthly supply meeting is sketchy at best, and priorities that are communicated are often changed within 24 hours. Very recently, we have observed that the Leadership Team seems committed to change things for the better. Unfortunately we’ve heard this before. Nevertheless, we’re hopeful and scored this area 3.
Driving Business Improvement: When we looked at the requirements we could see that our history of firefighting and heroics stops any serious compliance with these best practices. Nothing is sustained. Score 1.
Integrated Business Management: Some of us have experience with S&OP from our past in other companies. We used that experience to help us understand the questions. Our response to this section of the Checklist was a bit of a downer; we could see intention, but no execution. For example, we don’t adequately include products and portfolio in the plans, and demand discussions are more about SKUs than about families. Supply numbers seem to be about unchangeable finished goods production plans. Our focus is always on surviving the next few weeks or months. There are no longer-term plans; resource planning is based on the ‘give it your best guess’ algorithm. The final killer for us in this area was the ‘one set of numbers’ requirement. We scored this 0.5.
Products and Services: We don’t have ‘integration’ of requirements; we have unilateral ‘insertion’ of requirements into our schedules, usually without warning. There is no ‘New Product Master Plan,’ and the modus operandi is reaction instead of planning. But somehow we do launch new products, albeit usually late and requiring postlaunch modifications. We gave it a 1.
Demand Processes: These are weak or nonexistent; for example, there is no process to track assumptions. We sell products, but we don’t manage customer order-promising, meaning we often fail. At the aggregate level, not aggregates by families, but aggregate for the entire business, there are numbers that probably aren’t too far off. But numbers at that aggregate level are just not useful for planning. Score is 0.5.
Supply Chain Management: Product does move through the supply chain, but more by luck than planning, and with huge inventories that usually seem to be of the wrong products and wrong components. We noticed that no one has mentioned Data Management. Not surprising because data management processes for the supply chain are informal. They are not managed, not audited, and not even on our radar. Some team members think we might be okay and that I am a bit obsessive about this. But I learned a long time ago that without validation of the accuracy of basic data, we won’t know if it’s accurate, and should suspect the worst—which is exactly what we experience. Score 1.
Internal Supply: We covered the inputs and outputs, not what happens in between. We left that to Sandy’s team who’ll be covering this [see Figure 13.1]. Depending on which numbers you take, internal supply does a good job delivering against its own plans, but a terrible job against actual customer orders and warehouse replenishment requirements. From our perspective, this is 1.
Managing External Sourcing: Since purchasing falls into the plants’ planning responsibilities, you would think there should be some supplier plan stability. But there isn’t because of all the emergency orders released inside lead times. And we’re too busy to be proactive about incoming quality; we react to the occasional bad quality delivery by screaming at the supplier. As for supplier relationships, I’m sure if they didn’t need our business they’d fire us! We threaten them with termination if they don’t jump through hoops to get parts to us within days when the agreed lead time is weeks. Sadly we had to rate this 1. That’s it.”
 
David intervened, “Janice, that sounded like a pretty thorough review given the time you had. How did you manage to cover all that ground?”
“I guess it’s just luck, David. We had on the team people who work cross-functionally, as well as some internal experts. So the language in the Checklist was not a problem for us.” But David was confident that Janice was instrumental to the thoroughness of the review. He made a mental note to see where she might be best placed for the overall good of the initiative.

Master Supply Planning, Capacity Planning, and Material Requirements Planning Team: Leader, Sandy Bar-Nestor

“I guess as we go along, it gets easier. We could relate to the previous presentations, except maybe Demand. So I’d like to focus on the supply definitions, given the time constraints. We had some serious disagreements on our team, but it was from members who are either suppliers to, or customers of, our process. They don’t understand how we really operate, so we didn’t put much weight on their input:
Integrated Business Management: We provide good numbers every month. We’re not sure what others do with them but from our side we score this one 3.
Strategic Planning: Since we haven’t gotten any input about strategic planning from corporate in the past, Tony set up a process for us to develop our own operating strategy before he left the company. Tony always said the rest of the organization would do well to catch up to us. So, and not to boast, we gave ourselves a 4.
People: We’re a very effective team, except when Sales comes along with an unreasonable request. We work hard on developing our people, and have good communication processes among ourselves. Score 3.
Managing Products: We experience the vacillations of poor decision making in the product area, but we’ve buffered ourselves with time and budget to cope with most of it. Score 3.
Managing Demand: This is the bane of our existence. Demand is out of control, and we need to keep them at arm’s length to stop them from disrupting our performance. Clearly their processes are very poor. Generously, we scored this definition a 1. In truth, we have internal processes to buffer us from their demand swings, but there’s no integration processes. We work to meet the major plant objective of being productive and efficient. Perhaps the one exception is linkage to financial planning. I mean we get reports every month, so something must be working, although we often don’t agree with the variances reported. Overall Score 2.
Supply Chain Management: No real comment here. We ship product out when it’s ready, but occasionally have nowhere to put it. After considerable debate we scored that a 2.
Internal Supply Chain: This is where we spent most of our time. For the Master Supply Planning requirement, we have a master supply scheduling process, although we don’t call it that, but it doesn’t seem to match up to the definitions under this topic. That’s probably because of the industry we’re in. We do consider all demands, but we have to move around those that don’t fit our planning model. All our plans are valid and conform to our utilization and overhead absorption goals, although for some reason these important objectives aren’t mentioned in the Checklist. We do rough-cut capacity planning. We do use the ERP system. We enter our plans into the system every day after we have rebalanced our schedule in the Excel spreadsheets that Tony put together for us. We have to use those because much of the information in the system is inaccurate. The spreadsheets work well and we do load the schedules into it, so we feel pretty good about this area. As everyone knows, we have capable people, and we encourage them to get appropriate qualifications. Our Master Supply Schedule drives all our planning activities. We update it whenever we need to; we weren’t sure what ‘in a timely manner’ meant, but we think we’re okay. We’re the experts, of course, at Material Requirements Planning. Clearly we’re doing this or nothing would get out of the plants. We weren’t sure what ‘formal system’ meant, but we guessed it meant ‘done by the material planners,’ so that’s okay, too. We create purchase requisitions whenever stock hits a reorder point, and we tell our suppliers, so we’re okay there, too. For Capability Planning, we don’t use a finite scheduler, but we know what capacity we have and are scheduling longer production runs to maximize output. We’re clearly capable in this area. As for demonstrated capacities, we tried creating schedules with them a couple of years ago, but that just didn’t challenge production people enough, so now we create schedules that keep the pressure on production to raise the output to higher levels than in the past. Based on our experience, we know this is the right way to run our business and motivate production departments. The Checklist’s wrong on the next point. It says the plan should be ‘refreshed daily,’ but that isn’t necessary because we don’t intend to change our plan. So we update the schedule weekly and completely revise it monthly. That takes much less time than what the Checklist says is required. As you can see, we think our processes are quite a bit advanced over the Checklist. We scored ourselves a conservative 3 since there must be ways improve our processes.”
 
By now Greg was holding his head in his hands, grateful that Tony was gone. He didn’t realize the depth and persistence of Tony’s legacy. Any second thoughts he had about firing Tony were erased. David was listening and trying to hide his disbelief. He knew that this was one team leader he would have to replace.
Roxanne spoke up, “Sandy, how much did you actually refer to and discuss the Checklist in your team?”
“Well, Roxanne, we understand internal supply as well as any company, at least as it applies to Cosmetics production. I don’t know if you’ve ever worked in our industry, but I can attest that our challenges are quite unique, and that many of your so-called best practices just don’t apply to us.”
“Thanks, Sandy.” Sandy wondered why there was a rather long silence in the room before the next team leader stood.

Production Operations Team: Leader, Bill Bates

“We focused on our experiences downstream of all the other teams. We relied heavily on our team members from outside the production area to help us interpret their parts of the milestone. I think we are pretty much in alignment with what most of the other teams have reported:
• We work to the schedule, keeping a close eye on utilization, of course. We often need to resequence orders to reduce total changeover time. Despite our time fences, we still have too many changes. We’d prefer a four-week fixed zone, but we try to be flexible when it’s really necessary. We respect the intermediate production schedules from the material planners even when we think they’re wrong. We record all our activities on production logs that the supervisor sends back to planning every couple of days to put into the ERP system. So in that sense, we’re definitely using the ERP system. As to safety and housekeeping, we have an extremely good safety record for our type of industry, including a Georgia OSHA award. We are strict about cleanliness and orderliness; we conduct housekeeping audits every week. We meet the latest schedule as closely as we think is reasonable, but efficiency and utilization goals have to be met. Most of us wanted to score ourselves 4, but the nonproduction people on the team disagreed strongly. So to reach consensus, we scored ourselves 3. That’s about it.”

Supplier Scheduling and Purchasing Team: Leader, Pauline Powell

“I have to admit that these reports have been eye-opening to me and a bit shocking to be quite frank. I’ve heard issues I didn’t know we had. We seem to be isolated from the turmoil that is rampant elsewhere, except for frequent expedited material requirements. But anyway, given the strict rules and regulations we have in Purchasing, compliance with these best practices comes naturally to us. You know, I recall a material crisis with an FD&C colorant about three years ago …”
Dan gave Pauline a hand signal to speed up. Pauline acknowledged the message and got back to the subject at hand. “Our processes were set up to control spending and ensure integrity. Going through the Capable Planning and Control Milestone Template reminded us that there’s more to material planning than we’d appreciated. Of particular help were the insights provided by the finished goods planner on the team. Okay, now to our review—and I won’t repeat too much of what’s been said before so we can focus more on our purchasing role:
Strategic Planning: We scored 1.
People: We scored 2.
Driving Business Improvement: Well, we only see very minor activity involving us. Score 0.5.
Integrated Business Management: We know about the supply meeting, and occasionally get dragged in if there’s an underlying supplier issue, but that’s about it. It certainly didn’t seem too close to what the Checklist says. Score 1.
Managing Products and Services: We get yanked around by sudden changes of supplier, or a new supplier ‘engaged’ by Product Development people without our knowledge. I remember once . . .” But Dan interrupted again.
 
“Pauline we need you to keep on track; we’ll save the horror stories for break time.” Pauline nodded and moved on.
 
“The integration of Product Development with Purchasing ranges from poor to nonexistent. Score 0.5.
Managing Demand: Most of the team has little experience with this; those who do say it’s pretty bad so we scored it a 1.
Supply Chain: What we see of distribution is sudden requests for their consumables, such as shrink-wrap, and emergency orders for marketing materials such as leaflets, handouts, and point-of-sales stuff. After we jump through hoops to get it, sometimes it’s actually used. There’s a whole aisle of the stuff in the warehouse gathering dust. It’s full of outdated or never required stock of those materials. We scored this area poor, that’s a 1.

Finance Team: Leader, Gordon Fast

“Tom reminded us that the net effect of everything we do as a company shows up somewhere in our books. If everything the Class A Checklist calls for were followed, we’d be looking to lay off about half our staff!” This statement elicited a gasp from most people, and a puzzled look from Greg. “You may be happy at the thought of getting rid of some bean counters, but with the mess we currently have, that ain’t gonna’ happen soon!” This was not being received well by the audience. “Let’s face it; you can’t even use the ERP system so we have to spend way too much time reconciling spreadsheets every month!”
Roxanne interrupted Gordon. “Sounds like your team had a tough session, Gordon, but I must ask you to only make statements that begin with ‘we’; and to stick to the purpose of the feedback session.” Duly humbled, Gordon started again:
• “You’re right, Roxanne. My apologies. I let my frustrations get the better of me. We can tell you that only a small percentage of the data that comes to finance is usable without review and adjustment. Our numbers have to tie back to the only reality we are certain of: money in the bank. We have a start-of-month and an end-of-month number. What happens during the month has to tie those numbers together. Put simply, they never tie together unless we massage them. And there’s usually no time, except for major variances, to explain why we’re doing it. We spent so much time grousing in our session that we didn’t have time to go through all the Checklist details, so we threw in an overall score of 1.”
Angus Martin stood up next to present what turned out to be an assessment from three related Process Design teams.

Inventory Accuracy Team: Leader, Francis Brandon; Data Integrity Team: Leader, Sally Kennings; Performance Measures Team: Leader, Angus Martin

“When we got to our breakout teams, we found we all had the same room. Tom was waiting for us. He pointed out that although there would be three design teams, at this stage it made more sense to go through this together. We agreed since we have overlapping areas of responsibility and experience to bring to the table. I’m Angus, and I’m presenting this review on behalf of the combined group. At the end, I’ll give you a combined summary, rather than by design team. I see we are about out of time, so here’s a shortened version:
Strategy: Agree it’s about 1.
People: We thought 2.
Improvement: It seemed to us it was ‘on hold’ rather than active, so we scored 1.
Integrated Business Management: We agreed with 1.
Product: Nothing to add to the other presentations: score 1.
Demand: Same deal, 1.
Supply Chain: We’ve heard a lot about that, and we’d agree with most of it. Score 1.
Internal Supply: Obviously we have a good deal of interactions with planning and production. Despite the upbeat comments from the internal supply team, from our perspective internal supply is pretty weak, so we’d score it 1.
External Sourcing: Not a lot of experience here, so we opted to give it a 2.
Data Integrity: Although not a chapter in the book, this is our favorite subject and the one we spent most of our time discussing. Some of us have been through ISO9000 audits in our previous lifetimes, and our view is that we don’t have robust data processes.”
 
David interrupted, “Is that static or dynamic data you’re referring to?”
“Good question, David. It refers to both types and to our performance measures. For example:
Inventory Accuracy: We don’t measure it. We take a physical inventory each month and correct the ERP records. We make a lot of corrections; some big, most of them small, but all are significant. So our inventory accuracy is worse than a stopped watch; it’s only right once each month, and that’s only if you believe the wall-to-wall counts. Closely related, and probably one of the key causes of the poor inventory accuracy is a casual attitude about transactions. When we asked Tom what was meant by transaction timeliness, he explained that when anyone touches the inventory, the matching transaction should be in the system within fifteen minutes, if not instantly, at the Capable Level. We’d be hard pressed to guarantee it gets into the system within fifteen hours. It’s not that people don’t care, it’s just because we haven’t defined that expectation. Of course, we haven’t provided the tools to make that kind of speed possible either. We’re looking forward to learning how other companies meet this requirement. If we were to score at this level, we thought 0.5 would be appropriate.
Data Integrity—master and dynamic: We covered a bit of the dynamic timeliness issues, but we have no rules or procedures around transactions. We know we could fix that with a little coaching. For master data, it’s a mixed picture. Some fields on the data masters are managed with solid change control procedures, but others, such as supplier addresses and other contact details, are not. We believe bills of material and routings are managed reasonably well when first released to production but not so well from then on. Item Number 770864 Body Lotion Intermediate is just one example. We have trouble homogenizing this product, so we routinely add extra surfactant and a little more solvent with the verbal concurrence of Tech Services and Quality Control. We’ve requested a change to this bill twice, but it’s never happened. To make the product, we just keep on using the extra ingredients. And the routing file calls for the wrong homogenizer. The product runs much better on the H-1000 in work location 14, not the H-500 series in work location 12. This is just one example of many where we’ve learned through experience what the process engineers didn’t know when we set up the routing in the beginning. We don’t measure routing accuracy, but we think it must be below 50 percent. Same sort of thing on stock location records, and most other data integrity areas. We start off following the newly created standards; then we improve the process or product to improve efficiency and quality, but the master data just doesn’t get changed to reflect reality. Again, there’s no blame here; there is just no clear expectation to keep the master files up to date after a formulation is released. We started out with a score of 2. After we’d talked more, we reduced it to 0.5. I’d love to be proven wrong on this one.”
 
Greg spoke up, “Angus, I really appreciate your team’s candor. We have to get this fixed as soon as possible. I’ve learned enough from Roxanne to know that if our master data is inaccurate, there’s no way we can create plans to run the supply chain effectively. It is now perfectly clear to me why we don’t use the ERP system. But we are going to get this under control and fast. This is so important for so many reasons that I want to keep a close tab on the improvement plans and results!”
“Thanks, Greg! We welcome your participation. No question about the priority of this work! I’ll finish up in just a few minutes:
Performance Measures: First we asked for a quick lecture on what was required. So, a performance measure represents relative performance against some desired minimum, or range. For all the measures we looked at, the requirement is to achieve a stated minimum or better. As we talked through our current measures, we concluded that we do have a number of the required measures such as ‘customer service,’ which we call our ‘delivery performance.’ But we are at about 50 percent on that measure as you know; that’s pretty pathetic performance. But Dan sat through this discussion and made us feel even worse. He introduced us to the need to define what he called the ‘metric’ as opposed to the ‘measure.’ The metric is the way inputs to the measure are collected; the actual calculating algorithm, including any tolerances or exceptions; and finally the output number, usually a percentage. Customer Service was worthwhile pursuing, so we contacted some people back at the office and our IT resource to understand our metric. We all assumed we understood ‘on time and in full,’ but there must have been five different definitions for starters. Some thought the metric referred to the day; some included a day tolerance for late transactions; others called it a ‘hit’ if we delivered early; some made allowances when we couldn’t make the product on time and so had to ship it late. Greg and David, our performance measures aren’t always telling us what we think they are telling us, but I think we can say that 50 percent customer service is, at best, a guess at how well we are serving our customers. We concluded that very few of our measures and metrics are well defined, and that we are missing some of the important ones required by Checklist best practices. We scored this area at a 0.5 just to reflect that we are at least trying to measure our performance!”
 
Greg again interrupted, “Gabriella, I want you to keep in touch with these three teams. We have to get the measures and metrics right and get them in place quickly or we’ll continue to steer this ship without a compass. These measures will give us the equivalent of a global positioning system (GPS)! Sorry to interrupt Angus … do you have more?”
“No, that’s about it, Greg.”
David started to stand up to acknowledge the teams and their reports, but Greg beat him to it. He faced the audience and said, “David, if you don’t mind, I’d like to wrap this up. As I see it, together we have made an extraordinarily compelling case for change. Anyone disagree? No? So there is no turning back. The change begins now!
“I want to thank all of you for your hard work over the past two days, and above all for being so open with each other and with the Leadership Team. Our Leadership Team has had the benefit of more education and exposure to the concepts of Class A, but you have provided the details of how things are really working today.
“I can tell you that, in our review of the Capable Integrated Business Management Template, we reached similar conclusions as the rest of you reached in your Capable Planning and Control review. We have an enormous challenge ahead of us with both milestones.
“This has been a tiring two days, but I hope you are as excited as I am about understanding better what the real problems are. Our next challenge, with Effective Management’s help, is to learn how to fix them. Remember to send all your notes to David’s administrative assistant.
“The next step will be the formal announcement of the process design team members. There may be some changes to the teams we had working today, so keep an eye out for that announcement. We’ll also be scheduling the design team education that Effective Management will provide. We’d like the team leaders to stay a bit longer with the Leadership Team, but the rest of you are free to go with my thanks and appreciation for your work.”
After a brief break, the Leadership Team, team leaders, Roxanne, Dan, and Tom reconvened. David sounded defeated when he said to the group. “That was a depressing experience; we are in a much deeper hole than I imagined.”
Greg countered the defeatist tone in David’s voice. “David, I’m far more upbeat and excited than I was two days ago, and you should be, too!”
“How can we be happy with what you’ve just heard? We’re responsible for this mess!”
“As we’ve said before, ‘The truth can set you free; but it can hurt a lot at first.’ We’ve all been experiencing the pain, but I now understand, can articulate the problems, and have a much clearer understanding of where we need to be in the near future. Knowing where we are and where we need to be will allow us to chart a course to better customer service. And don’t forget, we now have a room full of people who also understand and can help us get there! That’s why I am so excited right now.”
David sat up straighter, “You’re absolutely right, Greg! I fell into the trap of focusing on what’s wrong instead of what’s possible. Must be tired. Let me start again.
“What’s next on the agenda to get our room full of people engaged in reaching our customer service objectives?” The others in the room had just observed a lesson in leadership. They experienced the same paradigm shift as had David, and were beginning to focus on the future possibilities.
Roxanne now took charge. “As you said, Greg, you first need to formalize the team leaders and process design team membership. Where you think there is value in changing the makeup of today’s groups, make sure you have one-to-one discussions with the individuals involved. You need everyone on board for the kinds of changes you’re facing.”
David realized that Roxanne was looking at him while she talked about the schedule, “The next task is to develop a formal project plan for each milestone and to make sure that the teams are coordinated in their work. You’ll need to validate that you have the necessary resource availability. We can provide an initial project planning template for each milestone to help get you started. These should become working documents that the teams modify as they go along to reflect your plan. When those are in place, I’ll review them with Alexandra for Integrated Business Management, and with David and the team leaders for Planning and Control. Then we’ll set up Design Team education, which is mission-critical for a fast start. Anything else Dan and Tom?”
Tom responded. “Just one point, I don’t think I saw any system analysts on the teams. It’s a good idea to include them on at least the Master Supply Planning, Capacity Planning, and MRP Teams to facilitate the inevitable interactions between process and system experts.”
“Thanks Tom, I’d forgotten that. Greg, can you follow up on that suggestion?”
Greg looked to David, “If it makes sense to you and Matt, do it. I’m sure Matt can find someone who understands both sides of the computer screen.” Matt Rutherford smiled, and nodded agreement.
Greg stood up again, “Team Leaders, I hope you’ve gotten the message. We’re putting our future in your hands. You are going to be empowered to change the way we run the business. Of course our Steering Committee is ultimately accountable for the changes we approve. You’ll have to live and work with those new processes, so empowerment is a double-edged sword, as it always is. Any questions?” There were a few questions about freeing up time to do the work and about getting team members’ managers on board to support their new responsibilities.
David got up quickly. “Team Leaders, let’s meet Tuesday morning at 8:00 A.M. in the executive conference room. I’ll keep it to under an hour, but we have a few things to discuss, including how we put together the time lines for your work. I have a feeling we’ll be spending a lot of time together over the next year! See all of you then.”
When the team leaders had left the room, Dan spoke up, “Based on some very limited data, there were a couple of people on teams I facilitated who were not as prepared, open, or engaged as others on the teams. I know Tom and Roxanne had similar experiences with some of their teams. If you think you can bring those people along quickly, you can avoid making visible and potentially embarrassing changes. If not, I agree that you will have to make substitutions. We’ll do everything we can to help coach those individuals, but time can be your enemy. You don’t have enough time to be patient to a fault. By the way, the team leaders in my teams were very well prepared and appear to be good candidates for taking on the responsibility for ongoing process ownership.”
David thought to himself, “That’s not entirely true for all the teams. I’ve got a lot of work to do with the Internal Supply Team. I can’t even believe they presented what they did. More advanced than the Checklist? Actually saying in public that they discounted the nonmanufacturing team members’ input? Incredible. I wonder just how much Sandy influenced the outcome. I need to talk with her first thing Monday, but I don’t see how she can lead that team.”
Greg made a note of Dan’s comments and said, “Changing leaders is the role of the Steering Committee as I see it. We’ll take care of that and any other issues as they show up.”
Greg turned to Roxanne, “We want to thank the three of you for your help this week. I made lists of process and performance gaps that we hadn’t even considered before this session. We’ll be discussing some changes in team structure on Monday, based on what we observed today. I don’t know about the others, but I’ve already started thinking about the business differently.”
Alexandra Templeton was quick to reinforce the needed customer service improvement. “First and foremost, this work has to gain back the trust of our customers by improving our performance. I think 95 percent performance on an order line-fill basis would meet and exceed their customer service expectations of us, at least for a while. Some of our former customers tell me that 95 percent will get us back in the game. I’ve put on hold some other initiatives so my people won’t make that more difficult. So for now our focus will be on 95 percent order line fill delivered on the date promised.”
Roxanne interjected. “Good reminder, but tell me, who owns driving customer service performance to above 95 percent, is it Alexandra?”
“I suppose we all do, Roxanne.”
“I understand why you said that, but it’s not a good answer. Whenever everyone is accountable for something, no one is accountable. The desired outcome is rarely achieved. It is true that lots of people contribute to the successful accomplishment of that result, but the Leadership Team must assign accountability to one person. Ultimately, of course, it’s you, Greg.”
Greg arrived at home earlier than Penny expected. She thought he’d probably be back very late, as normal on Friday evenings since joining Cosmetics Products. Surprising their boys, they attended the boys’ basketball game together, and then enjoyed a family dinner to celebrate the win over the team’s arch rival.
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