An Executive’s Primer on the Strategy of Social Networks

Copyright © Business Expert Press, LLC, 2009.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.

First published in 2009 by

Business Expert Press, LLC

222 East 46th Street, New York, NY 10017

businessexpertpress.com

ISBN-13: 978-1-60649-029-7

ISBN-10: 1-60649-029-X

ISBN-13: 978-1-60649-030-3 (e-book)

ISBN-10: 1-60649-030-3 (e-book)

DOI 10.4128/9781606490303

A publication in the Business Expert Press Strategic Management collection

Collection ISSN (print) forthcoming

Collection ISSN (electronic) forthcoming

Cover design by Artistic Group—Monroe, NY

Interior design by Scribe, Inc.

First edition: May 2009

10 9 8 7 6 5 4 3 2 1

Printed in the United States of America.

This book is written for my wife, Lisa, and growing boys, Wesley and Zachary.