Brains on Fire is not really a business book. It's a love story, a story about being famous for the people you love.
When I was first approached by Dan Ambrosio at John Wiley & Sons in August 2009 about writing a book, I instantly said, "Yes. We want to write a book."
When I say "we," I don't just mean the four authors you see listed on the cover. "We" represents an army of believers. It's the people who comment on our blog. It's the courageous clients we serve. It's their customers. It's everyone who sends us a resume or a love note. It's our employees and extended tribe. It's people who catch a vision and inquire about our services. It is all of us who are learning and changing the way we think about the work we do in the world.
However, there are some very special people whose contributions I need to mention by name.
Without the inspirational vision of Geno Church, this book would not exist. For sure, Geno is a thought leader in the word-of-mouth marketing world, but mostly he is one of the most honest and genuine human beings on the planet.
Greg Cordell is also a huge part of the heart and soul of Brains on Fire. We are inspired daily by his brilliant insight and wisdom. He has a deep and soulful understanding of the emotions that connect and unite people.
And then there are the clients and the people who call Brains on Fire home. I took on the task of interviewing many of our clients, employees, and advocates. It was life-changing. It was also a privilege to discuss ideas and lessons learned with so many bright and shiny people.
Greg Ramsey and Eric Whitlock visually bring our communities and movements to life on a daily basis. Eric caught a vision for the cover and ran with it. The artwork was not created by a single artist; rather, it is a collection of doodles from many of our kindred spirits who love to draw. (Frankly, we see the cover as a type of visual expression of a movement.)
And then there is Spike Jones. He's a talented writer who helped give our message one voice. He poured his heart into the assignment, and we are very grateful for his help.
We believe with all our heart and soul that Brains on Fire is a movement. Join us. Let's continue the conversation at brainsonfire .com/blog.
We're listening.
ox,
Robbin
We love our employees and extended tribe:
Robbin Phillips | Greg Cordell |
Geno Church | Greg Ramsey |
Heather Hough | Megan Byrd |
Cathy Harrison | Eric Whitlock |
Jack Welch | Shannon Kohn |
Eric Dodds | Justin Gammon |
Samantha Lussier | Logan Metcalfe |
Alexis Bass | John Moore |
Justine Foo | Alison Quarles |
Brandy Amidon | Joe Dannelly |
Liza Jones | Kim Banks |
Kim Herbert | Mike Goot |
Scott Gould | Ron Reece |
Matt Geib | Neil Batavia |
Carol Reeves | Blair Enns |
And our clients who graciously contributed to this story:
South Carolina DHEC & the RAGErs
Jamie Plesser & the Best Buy Mi11 Community
Jay Gillespie & the Fiskateers
Jim Martin & the Charleston Park Angels
Meg Smith & the Indiebound Community
Rob Morris & the Love146 Abolitionists
Sally McConnell & the America's Storytown Community
And our advocates who graciously contributed to this story:
Suzanne Fanning | Tonya Polydoroff |
Chris Sandoval | Roger Dennis |
Dan Health | Ellen McGirt |
Scott Monty | Francois Gossieaux |
Dan Ambrosio and the team at John Wiley & Sons |
The many talented doodlers:
Chris Bradley | Robbie Cobb |
Alice Ratterree | Emory Cash |
Kelly Johnson | Bryan Martin |
Megan Byrd | Greg Ramsey |
Robbin Phillips | Justin Gammon |
Greg Cordell | Samantha Lussier |
Shannon Kohn | Geno Church |
Eric Whitlock | Justin Gammon |
Eric Dodds |
It took an army of true believers ...