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China's Mobile Economy
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China's Mobile Economy
by Xiaodong Lee, Dominic Barton, Winston Ma
China's Mobile Economy
Foreword
Preface
Acknowledgments
About the Author
Introduction
Chapter 1: The World's Biggest Mobile Economy
Urbanization, Mobile Users and Information Consumption
Baidu, Alibaba and Tencent (BAT)
Internet Plus in Business Sectors
Innovated in China
Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders
The New Digital Middle Class
WeChat: A New Platform for Foreign Brands
Alibaba: Access for Foreign Products
Investors: Among the Biggest Winners
Disruption: All Are Not Winners
Chapter 3: Xiaomi: The Most Valuable Start-up in China
The Black Horse in a Crowded Market
Changing Landscape, Fierce Competition
Beyond Smartphones: The Future of Xiaomi
Chapter 4: The Omni-Channel Age of e-Retailing
Alibaba's Dominant Position
JD.com vs. Alibaba
Convergence: The Omni-Channel Model
Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O)
Online-to-Offline (O2O) Market Potential
O2O Market: Still an Open Battlefield
The Case of O2O Meal Services
The Biggest Cake: O2O + Omni-Channel
Chapter 6: Mobile Entertainment
Online Literature
Video Streaming: From UGC to PGC
PGC: In Search of Revenue (and Profit)
Multiple Screens, Multiple Revenue Models
Chapter 7: “Internet+” Movies
The Big Screen Boom
So-Lo-Mo (Social-Local-Mobile)
Hollywood's Changing DNA
Two-Way Co-Production
Chapter 8: Internet Finance
Crowdfunding
P2P and Internet Bank Lending
Internet-based Wealth Management
The Future of Internet Finance
Chapter 9: Going Overseas: A Bumpy Road
“Tomorrow Never Waits”: ZTE in the US
Xiaomi: Into the Emerging Markets
Lessons from Overseas Expansion and Acquisition
Chapter 10: Launched in China
Uber: Localization in the Chinese Market
A New Innovation Ecosystem
Cross-Pollinating Innovation
Bibliography
Index
EULA
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