Marketing the Cloud

As with all products and services, the rate at which users will migrate to the cloud will follow a common pattern. FIGURE 16-5 illustrates a typical adoption cycle. What’s interesting to note is that the innovators, early adopters, and early majority of adoptions comprise only 50 percent of the eventual market. Based on that, the cloud has a very large growth still from the late majority and laggards.

The curve of the graph is almost bell shaped representing market share along the vertical axis. The left portion of the curve shows the areas covered by innovators, early adopters, and early majority as 3 percent, 13 percent, and 34 percent, respectively, from left to right. The right portion of the curve shows the areas covered by late majority and laggards as 34 percent and 16 percent, respectively, from left to right.

FIGURE 16-5 The cloud’s market adoption cycle is similar to that of many new product or service offerings.

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