Advance Praise for Content Strategy for the Web, Second Edition

“The first edition of Kristina Halvorson’s little book was like a rip in the Matrix through which light poured. In the space of a few chapters, she had changed our field forever, for the better. This second edition retains all that was wonderful in the first book, while yielding dazzling new insights into the hows and whys of content strategy.”

— Jeffrey Zeldman, author, Designing With Web Standards

“When I wanted to introduce content strategy as a ‘must’ for eBay Europe, I bought a copy of Content Strategy for the Web for everyone I needed to influence. Two years and a content strategy team later, it clearly worked! By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team.”

— Lucie Hyde, Head of Content, eBay Europe

“Content Strategy for the Web is the most important thing to happen to user experience design in years.”

— Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability

“Marketers, take note: From mobile and social media to email and websites, killer content is central to your online success—but without a solid, centralized content strategy, you’re doomed from the start. Like no other book, Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere.”

— Ann Handley, CMO, MarketingProfs and author, Content Rules

“This is the go-to handbook for creating an effective content strategy. The Post-It^® notes and dog-eared pages in my copy are evidence of that!”

— Aaron Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“Kristina Halvorson and her company, Brain Traffic, are central to the emerging discipline of content strategy.”

— James Mathewson, Search Strategy and Expertise Lead, IBM

“Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn’t just keep up: it pushes content strategy in a more mature—and valuable—direction.”

— Louis Rosenfeld, author, Information Architecture for the World Wide Web and Search Analytics for Your Site

“Kristina Halvorson is a force to be reckoned with. In three short years, she has single-handedly brought content strategy to the forefront of the UX community’s attention. I’m in awe of how quickly she’s mobilized a small army of content strategists, and can’t wait to see where she goes next.”

— Jared Spool, CEO and Founding Principal, User Interface Engineering

“This little red book is responsible for changing the way I think about designing for the Web, and I don’t think I’m alone. After a decade of treating content like an afterthought, Content Strategy for the Web helped us fix our priorities, and gave us a better way forward.”

— Ethan Marcotte, author, Responsive Web Design

“The web isn’t about only your website anymore. What does that mean for your content strategy? Kristina and Melissa answer with sassy and sound advice.”

— Colleen Jones, author, Clout: The Art and Science of Influential Web Content

“If the loss of potential customers and brand degradation keep you up at night, good. There may not be monsters under your bed, but they’re in your web presence—and they’re coming to get you. Content Strategy for the Web offers practical, effective techniques to keep the monsters at bay, whether you’re waging war in a small business or on behalf of a corporate behemoth. Scared? Not anymore.”

— Margot Bloomstein, Principal, Appropriate, Inc. and author, Content Strategy at Work

“If you want your organization or your clients to be successful online, you need to help them think—and act—strategically about all their content. You need this book.”

— Janice (Ginny) Redish, author, Letting Go of the Words: Writing Web Content that Works