Contents
Acknowledgments
Section I
Basic Concepts
Chapter 1
Overview
Chapter 2
The Nature of Marketing Arguments
Chapter 3
The Nature of Logical Fallacies
Section II
Informal and Formal Logical Fallacies
Chapter 4
Formal Logical Fallacies in Marketing: Introduction
Affirming a Disjunct
Affirming the Consequent
Bad Reasons
Illicit Major
Illicit Minor
Negating Antecedent and Consequent
Chapter 5
Informal Logical Fallacies in Marketing: Introduction
Ad Hoc Rescue
Ad Hominem: Personal Attack
Against Self-Confidence
Alleged Certainty
Ambiguity
Appeal to Accomplishment
Appeal to Authority
Appeal to Common Belief
Appeal to Consequences
Appeal to Desperation
Appeal to Emotion
Appeal to Extremes
Appeal to Faith
Appeal to Fear
Appeal to Novelty
Appeal to Popularity
Appeal to Possibility
Appeal to Ridicule
Appeal to the Moon
Appeal to Tradition
Argument by Gibberish
Argument to Moderation
Biased Sample
Causal Oversimplification
Conflict of Interest
Counterfactual Fallacy
āEā for Effort
False Dilemma
False Precision
Faulty Comparison
Generalization
Guilt by Association
Hasty Generalization
Hypnotic Bait and Switch
Inflation of Conflict
Logical Inconsistency
Lying with Statistics
Misleading Vividness
Nirvana
No True Scotsman
Non Sequitur
Poisoning the Well
Prejudicial Language
Proof by Intimidation
Red Herring
Regression to the Mean
Relative Privation
Scapegoating
Selective Attention
Slippery Slope
Special Pleading
The General Rule
The Ludic Fallacy
Strawman
Note
References
Index