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by Michael W. Lowenstein
Customers Inside, Customers Outside
Cover
Half Title
Title Page
Copyright Page
Dedication Page
Abstract
Contents
List of Figures
Preface
Introduction
Chapter 1 The Customer-Centric Enterprise
Chapter 2 Customer and Brand Decision-Making and Influence
Chapter 3 Customer Behavior Measurement
Chapter 4 Big Customer Data
Chapter 5 Customer Strategy and Tactics (Branding, Communications, and Relationships)
Afterword
Epilogue
About the Author
Notes
References
Index
Adpage
Backcover
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Customers Inside, Customers Outside
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