OTHER TITLES IN OUR MARKETING STRATEGY
COLLECTION
Naresh Malhotra, Georgia Tech, Editor
• Developing Winning Brand Strategies by Lars Finskud
• Conscious Branding Funk by David Levis and Anne Marie
• Marketing Strategy in Play Questioning to Create Difference by Mark Hill
• Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta
• Building a Marketing Plan: A Complete Guide by Ho YinWong, Roshnee Ramsaran-Fowdar and Kylie Radel
• Top Market Strategy Applying the 80/20 Rule by Elizabeth Kruger
• Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson
• Strategic Marketing Planning for the Small to Medium Sized Business Writing a Marketing Plan by David Anderson
• Expanding Customer Service as a Profit Center Striving for Excellence and Competitive Advantage by Rob Reider
• Applying Scientific Reasoning to the Field of Marketing Make Better Decisions by Terry Grapentine
• Marketing Strategy for Small- to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales by Charles France
Announcing the Business Expert Press Digital Library
Concise E-books Business Students Need for Classroom and Research
This book can also be purchased in an e-book collection by your library as
• a one-time purchase,
• that is owned forever,
• allows for simultaneous readers,
• has no restrictions on printing, and
• can be downloaded as PDFs from within the library community.
Our digital library collections are a great solution to beat the rising cost of textbooks. e-books can be loaded into their course management systems or onto student’s e-book readers.
The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please contact adam chesler at [email protected] for all other regions, contact Nicole Lee at [email protected].