Acquiring Editor: Steve Elliot
Editorial Project Manager: Amy Invernizzi
Project Manager: Priya Kumaraguruparan
Cover Designer: Mark Rogers
Morgan Kaufmann is an imprint of Elsevier
225 Wyman Street, Waltham, MA 02451, USA
Copyright © 2015 Elsevier Inc. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions.
This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein).
Portions of chapters 4,5,6,7,9,11 are from Master Data Management in Practice: Achieving True Customer MDM, used with permission, John Wiley & Sons, 2011.
ISBN: 978-0-12-800835-5
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record for this book is available from the Library of Congress
For information on all MK publicationsvisit our website at www.mkp.com