Home Page Icon
Home Page
Table of Contents for
Dedication
Close
Dedication
by Kevin Duncan
What You Need to Know about Starting a Business
Cover
Series page
Title page
Copyright page
Dedication
INTRODUCTION
CHAPTER 1 THE IDEA
IGNORE EVERYONE ELSE, WHAT DO YOU WANT TO DO?
WHAT PRECISELY IS THE IDEA?
WHAT EXACTLY WILL YOUR BUSINESS BE?
RESEARCH YOUR MARKET THOROUGHLY
DO CUSTOMERS REALLY NEED YOU?
WILL YOUR BUSINESS MAKE MONEY?
GREAT PLANS ARE NOTHING WITH POOR EXECUTION
THE BEGINNINGS OF SELF-BELIEF
TEST-DRIVING YOUR IDEA
CHAPTER 2 THE BUSINESS PLAN
WHAT’S THE PROPOSITION?
THE ONE-PAGE BUSINESS PLAN
HOW MUCH MONEY DO YOU NEED?
GET YOUR WORKING ENVIRONMENT RIGHT
PROGRESS NOT PERFECTION
INVEST IN A DISTINCTIVE NAME AND IDENTITY
GET THE HELP YOU NEED
CHAPTER 3 LAWS AND SYSTEMS
LEGAL REQUIREMENTS
GETTING THE ACCOUNTS RIGHT
SETTING UP SYSTEMS AND TECHNOLOGY
INSURANCE
CHAPTER 4 THE MONEY BIT
CONCENTRATE ON THE MONEY
DEALING WITH YOUR BANK
SECURING FINANCE
TAX AND PAY
HOW TO HAVE A DECENT MARGIN
COPING IN A DOWNTURN
LOOKING AHEAD TO AVOID A CRISIS
CHAPTER 5 SALES AND MARKETING
MARKETING MATTERS
CRUCIAL SALES AND MARKETING INSIGHTS
THE VALUE OF PRE-MARKETING
DESIGNING A CONTACT STRATEGY
REVIEWING YOUR MARKETING
DESCRIBING WHAT YOU DO
SUCCESSFUL ONLINE MARKETING
EFFECTIVE SALES MEETINGS AND NETWORKING
CHAPTER 6 PEOPLE
CREATING A TEAM SHAPE
RECRUITING THE RIGHT PEOPLE AND KEEPING THEM MOTIVATED
HOW TO DEAL WITH PROBLEMS
SUSTAINING RELATIONSHIPS
STAYING IN TOUCH
CHAPTER 7 GROWTH AND DURABILITY
THE PROS AND CONS OF GROWTH
ANALYZE YOUR PRODUCTS AND SERVICES
KEEPING THINGS VARIED
DEALING WITH SETBACKS
CHAPTER 8 LIFESTYLE MATTERS
YOU ARE THE COMPANY CULTURE
GETTING YOUR ATTITUDE RIGHT
REWARDING YOURSELF
LIFESTYLE AND BUILD-TO-SELL QUESTIONS
WHY PLAN B IS OFTEN BETTER THAN PLAN A
TAKE THE ISSUES SERIOUSLY, BUT NOT YOURSELF
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Copyright page
Next
Next Chapter
INTRODUCTION
For Sarah, Rosanna and Shaunagh.
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset