To all the extraordinary people who inspire the remarkable organizations featured in this book. You've won our hearts with your dreams, courage, and passion for making a real difference in the lives of so many people. We are deeply grateful for the opportunity to share your stories.

Thank you, Steve Knox and Ed Keller, for the countless times you let us interrupt your busy lives for your smart observations. Anytime we get the chance to be in your company, we'll take it!

Thank you, Sean Madden, Nathan Spainhour, Greg Ramsey along with the entire Brains on Fire team for contributing to the artwork inside our book's pages.

Thank you, Christine Moore, Tiffany Colon, Shannon Vargo, Deborah Schindlar, and the entire team at John Wiley & Sons.

Thanks also to Neil Batavia—because no one ever remembers to thank their lawyer.

And last, but not least, thank you to those passionate souls, who know what it means to be Brains on Fire. Thank you for believing that marketing should actually be good for people and for the thoughtful, inspiring, powerful things you do to prove it every single day: Thank you, Brandy Amidon, Kim Banks, Alexis Bass, Rachel Bass, Allie Blalock, Megan Byrd, Eric Dodds, Emily Everhart, Justine Foo, Justin Gammon, Jennifer Goff, Mike Goot, Jon Hammond, Vicky Hammond, Cathy Harrison, Dan Heath, Kim Hebert Fairchilds, Mary Susan Henderson, Jackie Huba, Liza Jones, Shannon Kohn, Sean Madden, Kate McCarthy, Moe Megan, Laura Morton, Jon Mueller, Alison Quarles, Greg Ramsey, Carol Reeves, Taryn Scher, Katie Scully, Peter Sims, Nathan Spainhour, Zach Suggs, Amy Taylor, Kate Thompson, Steven Tingle, Jack Welch, Eric Whitlock, Libby Williams, and Heather Winburn.