Title Page
by Bill Nussey, Dave Walters
Behavioral Marketing: Delivering Personalized Experiences At Scale
- Cover
- Title Page
- Copyright
- Foreword
- Acknowledgments
- The Behavioral Marketing Manifesto
- Part One: Getting Started with Behavioral Marketing
- Part Two: Putting Behavioral Marketing Into Action
- Chapter 4: Pacing Yourself: Behavioral Marketing at the Speed of Business
- Chapter 5: Bringing Behavioral Marketing to Life in the Real World
- Chapter 6: Upping Your Content Game: Educating Customers Throughout the Entire Cycle
- Chapter 7: Customer Journey Mapping: Putting Yourself in the Customer's Shoes
- Chapter 8: Channel-Level Planning: Delivering Insane Relevance Every Time
- Chapter 9: Data Capture and Hygiene: You’re Only as Good as Your Database
- Chapter 10: Campaign Creation: Segments, Logic, and Automation Are Your Friends, and Great Creative Matters More Than Ever
- Chapter 11: Behaviors and Mobile: Yes, It's Radically Different Than Every Other Channel
- Chapter 12: Measurement and Optimization: Creating a Framework and Moving Your Own Goalposts
- Part Three: Success Beyond the Behavioral Marketing Basics
- Chapter 13: It's All About the Team: Staffing the Right Players to Succeed
- Chapter 14: Managing Upwards: Socialize If You Must, Prove Results Every Time
- Chapter 15: Best Friend Brands: Becoming Indispensable to Your Customer
- Chapter 16: Riding the Wave: Career Success Powered by Behavioral Marketing
- Chapter 17: Closing Thoughts and the Power of Actions
- Index
- End User License Agreement
Behavioral Marketing
Delivering Personalized Experiences at Scale
Dave Walters
-
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.