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PART TWO: Going All In
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PART TWO: Going All In
by Michael Moody, Sharna Goldseker
Generation Impact
COVER
TITLE PAGE
ACKNOWLEDGMENTS
CHAPTER 1: Introduction: The Most Significant Philanthropists Ever
Big Donors, Big Impact
The New Golden Age of Giving
The Coming Impact Revolution
Who Are These Gen Xers and Millennials?
In Their Own Words
Using This Book
Notes
PART ONE: The Impact Revolution
CHAPTER 2: Show Me the Impact
Impact Obsession
Moving the Needle
The Power of Seeing
What Does This Mean?
Notes
CHAPTER 3: Changing Strategies for a New Golden Age
Passionate about Strategy
Same Issues, Bigger Impact
Strategies for Success
Give Local—But Differently
What Does This Mean?
Notes
CHAPTER 4: Why Not Innovate?
Excited About Innovation, Okay with Blurriness
The New Tool Belt
Using Every Tool for Impact
Aspirational Innovators
Being Unreasonable to Do Something Extraordinary
Taking Risks and Failing Forward
What Does This Mean?
Notes
PART TWO: Going All In
CHAPTER 5: The “Do Something” Generation
Get Out There and Do It
Looking for a Real Relationship
With Great Power Comes Great Responsibility
Engaged Donors Are Bigger, Better Donors
What Does This Mean?
Notes
CHAPTER 6: More Than an ATM
Valuing Me for Me
More Than a Party Planner
The Value of Talent
What Does This Mean?
Notes
Chapter 7: Inspirational Peer Pressure
Transformation Not Transaction
Filling the Learning Gap
A Little Inspiration
Peer Giving Is Strategic Giving
What Does This Mean?
Notes
PART THREE: Respectful Revolutionaries
CHAPTER 8: Living Values Seamlessly
Values, Not Valuables
Origins, Where the Values Come From
A Delicate Balance
Living Seamlessly and Managing Up
What Does This Mean?
Notes
CHAPTER 9: On the Shoulders of Giants
The Importance of the Family Narrative
Learning Your Past to Shape Your Future
Taking Stewardship to the Next Level
Balance Takes Many Forms
What Does This Mean?
Notes
CHAPTER 10: Fielding a Multigenerational Team
A New Multigenerational Landscape
Know‐How and Know‐Who
Building Peerage, Not Adding a Kids' Table
Respecting Generational Personalities
What Does This Mean?
Notes
CHAPTER 11: Next Gen Philanthropic Identity
The Importance of Becoming
The Difficulty of the Launch
Breaking Norms: Next Gen Is Now Gen
What Does This Mean?
Notes
CHAPTER 12: Conclusion: Making the Most of the Golden Age of Giving
The Coming Revolution
Will the Golden Age Really Be Golden?
Seek Transformation Not Transaction
Use Your Power for Good
The Next Gen Is the Now Gen
Notes
APPENDIX: Methods and Data
Data Collection and Analysis
Characteristics of the Sample
Current Limitations and Future Research
Notes
ABOUT THE AUTHORS
INDEX
END USER LICENSE AGREEMENT
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CHAPTER 4: Why Not Innovate?
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CHAPTER 5: The “Do Something” Generation
PART TWO
Going All In
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