IN THIS PART …

• Create a brand logo, style guide, media kit, and branded templates, all of which you’ll use to give your brand a unique and consistent look and feel. A brand style guide establishes guidelines for colors, fonts, graphics, voice, tone, and more.
• Build a branded website, app, and email account, so that all your online branding points back to whatever address you choose for your website, blog, online store, or a combination of the three.
• Compose valuable, relevant content to build brand recognition and awareness. This process includes content marketing — delivering free content that attracts customers and clients, demonstrates your brand’s value, and proves that your brand can be trusted.
• Engage and partner with other strong brands to create powerful, mutually beneficial marketing synergies. Find out how to pitch your brand to prospective partners, draw up a contract, and steer clear of common partnership pitfalls.
• Plan and execute a successful brand launch and improve its chances of going viral. This process includes scheduling all your branding activities, getting the press involved, and masterfully managing your launch campaign.