About the Authors
Jenn Herman is a social media consultant and globally recognized Instagram expert under the brand Jenn’s Trends LLC. She is a sought-after speaker who provides tips, resources, and training for organizations of all sizes that need to structure their social media strategies.
Jenn has been featured in Inc., HuffPost, The Verge, CBS Radio L.A., Fox News, Yahoo! Finance, and numerous other podcasts and publications. She is the author of Ultimate Guide to Social Media Marketing (Entrepreneur Press) as well as Instagram For Business For Dummies, 2nd Edition (Wiley). Jenn’s Instagram username is @jenns_trends.
Corey Walker is the owner of The Marketing Specialist in El Dorado Hills, California. The Marketing Specialist offers social media strategy, content, ad management, and analytics, with a concentrated passion for Instagram and Facebook. She has managed the social media accounts of hospitals, medical groups, restaurants, real estate agents, online businesses, and publications. She is also coauthor of Instagram For Business For Dummies (Wiley). Corey’s Instagram username is @coreycwalker.
Eric Butow is the owner of Butow Communications Group (BCG) in Jackson, California. BCG offers website design, online marketing, and technical documentation services for businesses. He has written 42 computing and user experience books. His most recent books include Ultimate Guide to Social Media Marketing (Entrepreneur Press), Instagram For Business For Dummies, 2nd Edition (Wiley), MCA Microsoft Office Specialist Complete Study Guide (Sybex), and Digital Etiquette For Dummies (Wiley).
When he’s not working in (and on) his business or writing books, you can find Eric enjoying time with his friends, walking around the historic Gold Rush town of Jackson, and helping his mother manage her infant and toddler daycare business. Eric’s Instagram username is @ericbutow.
Dedications
To my daughter, who continues to push me forward every day.
—Jenn Herman
To my husband, Les, and daughters, Kendall and Cameryn.
—Corey Walker
To all the daycare kids, who keep inspiring me.
—Eric Butow
Authors’ Acknowledgments
We would like to thank the team of people who made this book happen. Our agent, Carole Jelen, was a huge help in getting this book off the ground. The team at Wiley, especially executive editor Steve Hayes, made this book possible. Rebecca Bollwitt offered lots of useful suggestions as our technical editor. Our families and friends supported us through all our late-night writing sessions. And a final thanks to you, for buying this book and being a part of the Instagram community we love!
Publisher’s Acknowledgments
Acquisitions Editor: Kelsey Baird
Project Editor: Charlotte Kughen
Copy Editor: Christine Pingleton
Technical Editor: Rebecca Bollwitt
Sr. Editorial Assistant: Cherie Case
Production Editor: Saikarthick Kumarasamy
Cover Image: © pixelfit/Getty Images