Index
Page numbers in bold refer to glossary definitions.
capabilities, 2nd
capital asset pricing model (CAPM), 2nd
capital budgeting, 2nd
capital expenditures
CAPM (capital asset pricing model), 2nd
Cardozo, R.N.
‘cash cow’ businesses, 2nd
Chamberlin, Edward
change management
channels, 2nd
Chesbrough, Hank
Christensen, Clay, 2nd, 3rd
Clark, Kim
cognitive bias, 2nd
comparable transaction valuation, 2nd
competitive advantage, 2nd, 3rd
competitive position
competitive rivalry
concept (definition)
confirmation bias
consistency bias
core competencies, 2nd
corporate strategy
cost of capital
cost of debt, 2nd, 3rd
cost of equity, 2nd, 3rd, 4th
cost-plus pricing
crowdfunding
crowdsourcing
culture, 2nd
current ratio, 2nd
customer immersion
customer values
customers
bargaining power of
feedback from
multichannel marketing
segmentation, 2nd, 3rd
Fama, Eugene
feedback, 2nd
finance
books on
capital asset pricing model (CAPM), 2nd
capital budgeting, 2nd
crowdfunding
ratio analysis, 2nd
valuing the firm
weighted average cost of capital (WACC), 2nd
Fisher, Roger, 2nd
five forces analysis, 2nd
Flood, Merrill
4 Cs of marketing
4 Ps of marketing
framework (definition)
framing
French, Kenneth
fundamental attribution error
future planning
management
books on
of change
cognitive bias, 2nd
emotional intelligence, 2nd
negotiating techniques: BATNA (best alternative to a negotiated agreement), 2nd
360-degree assessment
market segmentation, 2nd, 3rd
marketing
books on
dynamic pricing, 2nd
4 Ps of
multichannel
personalised
product life cycle
segmented, 2nd
Mauborgne, Renée
Mayer, John, 2nd
McCarthy, Jerome
Miller, M.
models (definition)
Modigliani, F.
Morgenstern, Oskar
motivation, 2nd, 3rd, 4th, 5th
multibusiness firms
multichannel marketing
parenting advantage, 2nd
Parker, R.H.
pay-off matrix
payback period, 2nd, 3rd
Payne, Wayne
performance appraisal, 2nd
personalised marketing, 2nd
Petrides, K.V.
Porter, Michael, 2nd, 3rd
portfolios, 2nd
Prahalad, C.K.
pricing strategies, 2nd
prisoner’s dilemma
product life cycle
product platforms
profit sustainability
profitability
psychological pricing
sales growth
Salovey, Peter
scenario planning, 2nd
Schumpeter, Joseph
segmentation, 2nd, 3rd
Sharpe, William, 2nd
Shell, 2nd
Simon, Herbert
Smith, Wendell
SMP (Survey of Management Practices)
stage/gate process
‘star’ businesses, 2nd
startups see also disruptive innovation
Stevin, Simon
strategy canvases
strategy(ies), 2nd
BCG growth–share matrix
blue ocean, 2nd
books on
business
core competencies, 2nd
corporate
emergent
five forces analysis, 2nd
game theory
generic
pricing, 2nd
resource-based view, 2nd
substitute products or services
suppliers, bargaining power of
Survey of Management Practices (SMP)
