ABOUT EAT MY WORDS

Eat My Words (www.eatmywords.com) was founded in 2005 by Alexandra Watkins, author of the best-selling brand name bible, Hello, My Name Is Awesome: How to Create Brand Names That Stick.

We work with funded companies to create unforgettable brand names and taglines that make powerful emotional connections and generate revenue. Our household names include Burger King’s Mac n’ Cheetos, Wrigley’s Alert energy gum, and Neato robotic vacuums.

Unlike naming agencies and branding firms that butcher the alphabet to create ridiculously contrived brand names people can’t pronounce, spell, or relate to, Eat My Words creates incredibly likable, catchy, creative names and taglines that make powerful emotional connections and create instant brand affinity.

We develop our names using the Eat My Words SMILE & SCRATCH test, our proven 12-step name evaluation method, which has been featured in the Wall Street Journal and Inc., based on our philosophy: “A name should make you smile, instead of scratch your head.”

Eat My Words is the only naming firm to successfully monetize our clients’ names through merchandise sales. Our names are so likable that consumers want to show them off. You can find Eat My Words’ names on T-shirts, laundry bags, coffee mugs, beer growlers, baby clothing, tote bags, underwear, and booty shorts. A few of our names that have been monetized with merchandise: Smitten ice cream, Spoon Me frozen yogurt, the Church of Cupcakes, Stuff a Sock In It Laundromat, Rehab frozen yogurt, and Hand Job nail spa.

Our corporate clients include Coca-Cola, Google, Disney, Frito-Lay, Xerox, Microsoft, Adobe, Ocean Spray, Dole Food, Foster Farms, Del Monte Foods, Clif Bar, Big Heart Pet Brands, Fujitsu, TaylorMade Golf, American Licorice Company, Turner Broadcasting System, LPL Financial, Guthy-Renker, Hasbro, Safeway, and Wrigley.

A reality show may be in the works.