Contents

Acknowledgments

Section I

Basic Concepts

Chapter 1

Overview

Chapter 2

The Nature of Marketing Arguments

Chapter 3

The Nature of Logical Fallacies

Section II

Informal and Formal Logical Fallacies

Chapter 4

Formal Logical Fallacies in Marketing: Introduction

 

Affirming a Disjunct

 

Affirming the Consequent

 

Bad Reasons

 

Illicit Major

 

Illicit Minor

 

Negating Antecedent and Consequent

Chapter 5

Informal Logical Fallacies in Marketing: Introduction

 

Ad Hoc Rescue

 

Ad Hominem: Personal Attack

 

Against Self-Confidence

 

Alleged Certainty

 

Ambiguity

 

Appeal to Accomplishment

 

Appeal to Authority

 

Appeal to Common Belief

 

Appeal to Consequences

 

Appeal to Desperation

 

Appeal to Emotion

 

Appeal to Extremes

 

Appeal to Faith

 

Appeal to Fear

 

Appeal to Novelty

 

Appeal to Popularity

 

Appeal to Possibility

 

Appeal to Ridicule

 

Appeal to the Moon

 

Appeal to Tradition

 

Argument by Gibberish

 

Argument to Moderation

 

Biased Sample

 

Causal Oversimplification

 

Conflict of Interest

 

Counterfactual Fallacy

 

“E” for Effort

 

False Dilemma

 

False Precision

 

Faulty Comparison

 

Generalization

 

Guilt by Association

 

Hasty Generalization

 

Hypnotic Bait and Switch

 

Inflation of Conflict

 

Logical Inconsistency

 

Lying with Statistics

 

Misleading Vividness

 

Nirvana

 

No True Scotsman

 

Non Sequitur

 

Poisoning the Well

 

Prejudicial Language

 

Proof by Intimidation

 

Red Herring

 

Regression to the Mean

 

Relative Privation

 

Scapegoating

 

Selective Attention

 

Slippery Slope

 

Special Pleading

 

The General Rule

 

The Ludic Fallacy

 

Strawman

Note

References

Index
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