The Ninth Edition expands our emphasis on student learning and improves upon a teaching and learning package that instructors and students have rated the highest in customer satisfaction in the following ways:

Continued Emphasis on Helping Students Learn Accounting Concepts

Especially with this edition of the textbook, we carefully scrutinized all chapter material to help students learn accounting concepts. Throughout all chapters, we added more explanations, examples, and illustrations. For example, we added T-accounts in margins to illustrate the effect of accounting procedures, and we discussed how tight credit policies nearly prevented Apple from fulfilling its first sale. Existing explanations were revised and illustrations re-imagined to increase student engagement.

WileyPLUS Enhancements

Over 50 new videos are included in the WileyPLUS course for this Ninth Edition. New videos include skill-based videos, narrated PowerPoint presentations, and problem-walkthrough videos.

Orion Adaptive Learning

Available in WileyPLUS, Orion is an adaptive study and practice tool that helps students build proficiency in course topics.

Enhanced Homework Material

In each chapter, we updated Self-Test Questions, Questions, Brief Exercises, DO IT! Review, Exercises, Problems, and Research Cases. Financial analysis and reporting problems provide students the opportunity to interact with real-world financial statements of Apple, PepsiCo, Coca-Cola, Amazon.com, and Wal-Mart. Finally, Considering People, Planet, and Profit problems are included to offer students experience in evaluating corporate social responsibility.

Updated Illustrations

As over 50% of the textbook is visual, we especially focused on the illustrations in this edition. For example, we added cash flow effects to the transaction analyses as well as revised all of the infographics, which reinforce important textual concepts.

Student-Friendly Companies

One of the goals of this accounting course is to orient students to the application of accounting principles and techniques in practice. Accordingly, we expanded our practice of using numerous examples from real companies throughout the textbook to add more high-interest enterprises that we hope will increase student engagement, such as Clif Bar, Groupon, and REI.