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by Thomas L. McPhail, Steven Phipps
Global Communication, 5th Edition
Cover
Notes on Contributors
Preface
Acknowledgments
About the Companion Website
1 Global Communication: Background
Introduction
International News
Latin American Media
Left‐Wing Connection: Latin America
Chile–US Government Media Interaction
History of the War Correspondent
New World Information and Communication Order (NWICO)
Electronic Colonialism Theory
History of Electronic Colonialism Theory
What is Electronic Colonialism Theory?
World System Theory
The Connection between Electronic Colonialism and World System Theories
Communication Forces among Nations
The Impact of Social Media
Format for the Balance of the Book
2 Development Research Traditions and Global Communication
Introduction
Development Journalism/Communication
The Economic Growth Model
The Inadequacy of the Economic Growth Model
The Research Traditions
New Departures
Postscript
3 The Message: Role of International Organizations
Introduction
UNESCO: Backdrop for the NWICO Debates
Identifying the Issues and Taking Sides
The Nonaligned Movement
Latin America Meetings
19th UNESCO General Assembly, Nairobi, 1976
New International Economic Order (NIEO)
The Debate Begins in Earnest
UNESCO in the 1980s
UNESCO without the United States
New Era, Leaders, and Strategy
UNESCO in the 1990s
The United States' Reaction
A New Focus
Mayor's Successor: An Asian Leader
Conclusions
4 The Medium: Global Technologies and Organizations
International Telecommunication Union
Internet Governance Organizations
International Copyright Agreements
Television Standards Organizations
Satellite Launch Organizations
Conclusions
5 Web‐Based and Digital Media
Global Internet Access
The Advent of Digital and Web‐Based Media
Internet Cafes and Multiplayer Gaming
Web Streaming
Digital Media Piracy and Security
An Internet and Digital Media Timeline
Conclusions
6 US Multimedia Conglomerates
Top US Media Corporations
Additional Significant US Corporations
Conclusions
7 Media Stakeholders Outside the United States
Cultural Imperialism
The United States of Europe
Major Europe‐Based Stakeholders
Significant Non‐European Stakeholders
Other Global Media Issues
8 European Media
Historical Context
The Present Climate
Recent Issues in European Media
European Media Entities
Conclusion
9 The Global Music Industry
Music Streaming Services
Traditional Radio
Music Labels
Music and Culture
Major Music Organizations
Conclusions
10 CNN: International Role, Impact, and Global Competitors
Introduction
First Live Broadcast
Tiananmen Square
The First Gulf War
World Report
Merger Matters
The CNN Effect
How CNN Was Out‐Foxed but Not Out‐Classed
The Second Gulf War: Embedded Journalists
The BBC
Deutsche Welle
Euronews
Channel NewsAsia
US Agency for Global Media (USAGM)
Conclusions
11 The Role of Global News Agencies and Sources
Traditional News Agencies
Additional Global News Sources
Conclusion
12 Arab Media and the Al Jazeera Effect
Introduction
History of Arab Media
Al Jazeera
Media Wars
Media and Change in the Arab World
Local Journalism
Change Agents
Bloggers, Citizen Journalism, and New Media Activism
Emerging Models
Counter‐Revolution
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia
China: A Newly Emerged Major Player in the Global Media Arena
Japan: A Worldwide Conqueror through Animation
India: Bollywood as Hollywood in the East
Korea: The Continuing Global Sweeping of “K‐Pop”
References
14 The Role of Global Advertising
The BAT Companies: Alibaba, Baidu, and Tencent
The FANG Companies: Facebook, Apple, Amazon, Netflix, and Google
Advertising Agencies
Conclusions
15 Summary and Conclusions
Introduction
Global Economy
New World Information and Communications Order
Electronic Colonialism Theory
World System Theory
Electronic Colonialism Theory Plus World System Theory
McPhail’s Paradox: The United States, Modernity, and Future Actions
Conclusions
What is the Relationship of All This to ECT?
Some Emerging Issues
Other Trends
Select Bibliography
Index
End User License Agreement
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GLOBAL COMMUNICATION
Table of Contents
Cover
Notes on Contributors
Preface
Acknowledgments
About the Companion Website
1 Global Communication: Background
Introduction
International News
Latin American Media
Left‐Wing Connection: Latin America
Chile–US Government Media Interaction
History of the War Correspondent
New World Information and Communication Order (NWICO)
Electronic Colonialism Theory
History of Electronic Colonialism Theory
What is Electronic Colonialism Theory?
World System Theory
The Connection between Electronic Colonialism and World System Theories
Communication Forces among Nations
The Impact of Social Media
Format for the Balance of the Book
2 Development Research Traditions and Global Communication
Introduction
Development Journalism/Communication
The Economic Growth Model
The Inadequacy of the Economic Growth Model
The Research Traditions
New Departures
Postscript
3 The Message: Role of International Organizations
Introduction
UNESCO: Backdrop for the NWICO Debates
Identifying the Issues and Taking Sides
The Nonaligned Movement
Latin America Meetings
19th UNESCO General Assembly, Nairobi, 1976
New International Economic Order (NIEO)
The Debate Begins in Earnest
UNESCO in the 1980s
UNESCO without the United States
New Era, Leaders, and Strategy
UNESCO in the 1990s
The United States' Reaction
A New Focus
Mayor's Successor: An Asian Leader
Conclusions
4 The Medium: Global Technologies and Organizations
International Telecommunication Union
Internet Governance Organizations
International Copyright Agreements
Television Standards Organizations
Satellite Launch Organizations
Conclusions
5 Web‐Based and Digital Media
Global Internet Access
The Advent of Digital and Web‐Based Media
Internet Cafes and Multiplayer Gaming
Web Streaming
Digital Media Piracy and Security
An Internet and Digital Media Timeline
Conclusions
6 US Multimedia Conglomerates
Top US Media Corporations
Additional Significant US Corporations
Conclusions
7 Media Stakeholders Outside the United States
Cultural Imperialism
The United States of Europe
Major Europe‐Based Stakeholders
Significant Non‐European Stakeholders
Other Global Media Issues
8 European Media
Historical Context
The Present Climate
Recent Issues in European Media
European Media Entities
Conclusion
9 The Global Music Industry
Music Streaming Services
Traditional Radio
Music Labels
Music and Culture
Major Music Organizations
Conclusions
10 CNN: International Role, Impact, and Global Competitors
Introduction
First Live Broadcast
Tiananmen Square
The First Gulf War
World Report
Merger Matters
The CNN Effect
How CNN Was Out‐Foxed but Not Out‐Classed
The Second Gulf War: Embedded Journalists
The BBC
Deutsche Welle
Euronews
Channel NewsAsia
US Agency for Global Media (USAGM)
Conclusions
11 The Role of Global News Agencies and Sources
Traditional News Agencies
Additional Global News Sources
Conclusion
12 Arab Media and the Al Jazeera Effect
Introduction
History of Arab Media
Al Jazeera
Media Wars
Media and Change in the Arab World
Local Journalism
Change Agents
Bloggers, Citizen Journalism, and New Media Activism
Emerging Models
Counter‐Revolution
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia
China: A Newly Emerged Major Player in the Global Media Arena
Japan: A Worldwide Conqueror through Animation
India: Bollywood as Hollywood in the East
Korea: The Continuing Global Sweeping of “K‐Pop”
References
14 The Role of Global Advertising
The BAT Companies: Alibaba, Baidu, and Tencent
The FANG Companies: Facebook, Apple, Amazon, Netflix, and Google
Advertising Agencies
Conclusions
15 Summary and Conclusions
Introduction
Global Economy
New World Information and Communications Order
Electronic Colonialism Theory
World System Theory
Electronic Colonialism Theory Plus World System Theory
McPhail’s Paradox: The United States, Modernity, and Future Actions
Conclusions
What is the Relationship of All This to ECT?
Some Emerging Issues
Other Trends
Select Bibliography
Index
End User License Agreement
List of Tables
Chapter 1
Table 1.1 The four eras of global colonialism.
Chapter 2
Table 2.1 Rostow’s stages of economic growth (from Walter Rostow,
The Stages o
...
Chapter 5
Table 5.1 Top five countries ranked by number of Internet users.
Table 5.2 Top 10 countries ranked by Internet speed.
Table 5.3 The world's top five general search engines.
Table 5.4 The world's five most popular websites.
Table 5.5 World regions ranked by numbers of Internet users as of December 31...
Chapter 6
Table 6.1 Top five media companies in the US, 2017.
Table 6.2 Major NBC Universal holdings, 2017.
Table 6.3 Major Disney holdings.
Table 6.4 Major CBS Corporation holdings, 2018.
Table 6.5 Major Viacom holdings, 2018.
Table 6.6 Major Time Warner holdings, 2018.
Chapter 7
Table 7.1 Ten of the most prominent European‐based media companies.
Table 7.2 Other noteworthy media stakeholders.
Chapter 9
Table 9.1 World's top five recorded music revenue sources, 2017.
Table 9.2 World's top music streaming services, 2018.
Chapter 10
Table 10.1 The Broadcasting Board of Governor’s activities, 2013.
Chapter 11
Table 11.1 World's top traditional news agencies, 2018.
Table 11.2 Top global news websites, 2018.
Chapter 13
Table 13.1 Japanese films remade by major Hollywood studios.
Table 13.2 Domestic spending in Japan’s film entertainment industry, 2005 ($ ...
Table 13.3 Overseas earnings of top‐grossing Indian films.
Table 13.4 Domestic spending growth in the Indian film entertainment industry...
Table 13.5 Indian diasporas, 2011.
Table 13.6 Exports of Korea’s cultural products, 2007–2010.
Table 13.7 Importers of Korean cultural products, 2010 ($ thousand).
Table 13.8 Domestic spending in Korea’s film entertainment industry, 2004–201...
Chapter 14
Table 14.1 Top five global advertisers, 2017.
Table 14.2 Top five global advertising agencies, 2018.
Chapter 15
Table 15.1 The most important communication companies in the world, 2019.
List of Illustrations
Chapter 1
Figure 1.1 Relationships in the capitalist world economy.
Figure 1.2 Breakdown of the three world‐system zones, 2013.
Chapter 10
Figure 10.1 CNN’s foreign and domestic competitors, 2013.
Figure 10.2 Expanded cable networks, 2013.
Chapter 13
Figure 13.1 Japanese animation’s market share, 1992–2003.
Figure 13.2 Box office revenues for feature‐length animations in Japan, 1997...
Figure 13.3 Exports of Japanese TV programs by region, 2010.
Figure 13.4 Exports of Japanese TV programs by genre, 2010.
Figure 13.5 Main importers of Indian films in the late 1990s.
Figure 13.6 Sources of Bollywood film revenue, 2005.
Figure 13.7 Exports of Korean audiovisual products by region, 2010.
Guide
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Table of Contents
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