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How to design with data
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How to design with data
by Joel Marsh
How to design with data
1. What Are Analytics?
Data Is Objective
Data Is Made of People
More Data Is Better Data
A few ways to collect objective user data
2. Graph Shapes
Traffic Graphs
General Trend
Random/Unexpected/One-time event
Predictable Traffic
Structured Behavior Graphs
Exponential/Long Tail
Exponential with Unexpected Order
Exponential with Power Users
Exponential with Conversion Problem
3. Stats—Sessions versus Users
Everything Is Relative
A User Is Actually a Device. Wait, What?!
4. Stats—New versus Return Visitors
New Visitors
Return Visitors
5. Stats—Pageviews
6. Stats—Time
Don’t Assume That Time Is Good
Compare Time and Other Stats to Learn More
7. Stats—Bounce Rate and Exit Rate
Exit Rate
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1. What Are Analytics?
How to design with data
Joel Marsh
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