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by Josh Seiden, Jeff Gothelf
Lean UX, 2nd Edition
Foreword
Authors’ Note
Note: From Jeff
Note: From Josh
From Jeff and Josh
Preface
What Is Lean UX?
Who Is Lean UX for?
What’s in It for You?
I. Introduction and Principles
About Part I
1. Lean UX: More Important Now Than Ever Before
Design Is Always Evolving
2. Principles
The Foundations of Lean UX
So, What Is the Definition of Lean UX?
Principles
Principles to Guide Team Organization
Principles to Guide Culture
Principles to Guide Process
Wrapping Up
II. Process
About Part II
The Lean UX Process
3. Driving Vision with Outcomes
Using the Right Words
Assumptions
Assumptions: The Big Four
Method: Declaring Assumptions
Who
Preparation
Problem Statement
Running the Exercise: Business Assumptions Exercise
Hypotheses
Hypotheses: Tactical and Testable
Getting from Problem Statement to Hypothesis
Completing Your Hypothesis Statements
Proto-Personas
Persona Format
The Persona Creation Process
Prioritizing Hypotheses
Moving on to Design
Wrapping Up
4. Collaborative Design
Collaborative Design
Collaborative Design: The Informal Approach
Collaborative Design: A More Structured Approach
Running a Design Studio
Design Systems
Design Systems: What’s in a Name?
The Value of Design Systems
Case Study: GE Design System
Creating a Design System
Collaborating with Geographically Distributed Teams
Collaborative Design Sessions with Distributed Teams
Making Collaboration Work
Wrapping Up
5. Minimum Viable Products and Prototypes
What Is an MVP Anyway?
Example: Should We Launch a Newsletter?
Creating an MVP
Creating an MVP to Understand Value
Creating an MVP to Understand Implementation
Some Final Guidelines for Creating MVPs
Examples of MVPs
Example: Wizard of Oz MVP for Taproot Plus
Prototyping
Paper Prototypes
Low-Fidelity On-Screen Mockups
Middle- and High-Fidelity On-Screen Prototypes
Coded and Live-Data Prototypes
What Should Go into My Prototype?
Demos and Previews
Example: Using a Prototype MVP
Wrapping Up
6. Feedback and Research
Continuous and Collaborative Research
Collaborative Discovery
Collaborative Discovery in the Field
A Collaborative Discovery Example
Continuous Learning
Continuous Learning in the Lab: Three Users Every Thursday
Simplify Your Test Environment
Who Should Watch?
Case Study: Three Users Every Thursday at Meetup
Making Sense of the Research: A Team Activity
Confusion, Contradiction, and (Lack of) Clarity
Identifying Patterns Over Time
Test What You’ve Got
Monitoring Techniques for Continuous and Collaborative Discovery
Customer Service
On-Site Feedback Surveys
Wrapping Up
III. Lean UX in Your Organization
7. Integrating Lean UX and Agile
Some Definitions
Staggered Sprints and Their Modern Offshoots
Evolving the Design Sprint
Dual-Track Agile
Exploiting the Rhythms of Scrum to Build a Lean UX Practice
Themes
Kick Off the Theme with a Design Sprint
Iteration Planning Meeting
Experiment Stories
User Validation Schedule
Participation
Design Is a Team Sport
Case Study: Knowsy (by Lane Goldstone)
The Innovation Games Company
A Shared Vision Empowers Independent Work
Breaking the Design Bottleneck
The Outcome
Beyond the Scrum Team
Lean UX and Agile in the Enterprise
Wrapping Up
8. Making Organizational Shifts
The Shifts
Changing Culture
Shifting Team Organization
Shifting Process
Wrapping Up
9. Case Studies
Regulations and Financial Services: Lean UX at PayPal
Fixing Checkout
The Team
Getting Started and Overcoming Obstacles
The Results
Online to Offline: Lean UX at CarMax
Seeking an Outcome
Lean UX + Customer Experience + Service Design
Proto Personas
Testing a Hypothesis
The Next Iteration
Testing Another Hypothesis
Integrating In-Store Sales Staff
Regular Cadence with the Team
Setting Client Expectations at a Digital Product Studio: Lean UX at ustwo
The Service Definition Workshop
Following the Workshop, MVPs and Collaboration
Lean UX in an Agency: Changing the Way We Sell Work
Alignment, Coordination, and Flexibility
Working with Third-Party Engineers
A Last Word
Index
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Praise for Lean UX
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