Chapter 10
IN THIS CHAPTER
Downsizing audio files with MP3 compression
Understanding bitrates and sample rates
Dissecting ID3 tags: They’re not just for music anymore
You’ve finished your final edit (and if you think we’re skirting blasphemy whenever we use the E word, trust us — creativity sometimes demands a sacrifice). At last you’re ready to compress your mondo-super-sized AIFF or WAV file down to the format that inspires terror and indigestion in RIAA representatives everywhere: MP3.
The MP3 format was designed to reduce the amount of data (via compression) required for digitized audio while still retaining the quality of the original recording. MP3 files are the best way to keep the audio small enough in size to make it a quick-and-easy download, and it’s this format that podcasting uses to get content efficiently from podcaster to podcatching client. Although creating MP3s is a simple enough process, you do need to make some tradeoffs between quality and compression.
The compression process begins with proper bitrate settings, measured in Kbps (kilobits per second). Bitrate is a method of measuring data transmission from one point to the next. The higher the Kbps value, the more data being transferred between two points. The more data being transferred per second, the better the quality of information. With each rate of data transfer offered by recording applications, you can digitally reproduce the various qualities of audio:
You aren’t married to this listing of Kbps by any stretch of the imagination. Figure 10-1 shows that Audacity offers in its Preferences plenty of variations from the five common settings. Tweak until you find the Kbps best suited for your podcast.
Changing bitrates in Audacity is a multistep process. The first step is to get your editor all set for creating MP3 files:
Choose Audacity ⇒ Preferences (Mac OS) or choose Edit ⇒ Preferences (Windows).
The Preferences window opens.
libmp3lame
file.libmp3lame
file and click Open.This step in setting up the LAME Library is a one-time thing. You won’t have to repeat this process again unless you move the library to another location.
Now you’ve come to the point where you set the bitrate. When you have a file, follow these steps to export it as an MP3 file:
Next to the Format: MP3 Files menu, click Options.
The Specify MP3 Options dialog box opens, as shown in Figure 10-3.
Choose your desired bitrate from the Quality drop-down menu.
If you’re following our recommendation from the Cheat Sheet for this book, you would set the bitrate to 128.
You can also set up your Bit Rate Mode (Constant) and your Channel Mode (Joint Stereo). Constant bitrate ensures the bits are output at a steady (constant) rate despite the audio that is being used (including silence). Variable bitrate attempts to do a bit of compression — for example, the bitrate of a complex music sample would take more space than that of the same length of time in a spoken piece with several pauses. Although variable length audio sounds good on the surface, it can present problems to the listener — actual playback times may not be correct, causing problems when people pause a long podcast. Joint Stereo refers to a technique that saves some space when your recording includes mono channels or tracks. Rather than using the space of a stereo track (left and right) to save that information, joint stereo techniques recognize it and save space by only using half the space.
After you set the bitrate for this one file, your settings are automatically applied to other MP3 files created from this point. Only when you go into the Options for MP3 files will you change bitrates.
It doesn’t matter how your audio files get into iTunes, be it from Audacity, GarageBand, or anywhere else. When you get the files in to iTunes, you can easily convert them to a different bitrate, change the file format, or make any number of other changes to the file.
To set the bitrate in iTunes and create an MP3, follow these steps:
Choose iTunes ⇒ Preferences (Mac OS) or choose Edit ⇒ Preferences (Windows).
The Preferences window opens.
From the Import Using drop-down menu, select MP3 Encoder.
The MP3 Encoder dialog box opens.
When you have a grasp of bitrates, you're ready to move on to sample rates. This may strike you as a tad redundant, particularly when you see the list of common audio-sample rates. A strange déjà vu makes you wonder whether you’re in the real world or exist merely as part of The Matrix. No biggie — sometimes technology is redundant.
As we discuss in the preceding section, bitrate is a measurement of how much audio data is transferred between two points, such as the computer and your headset. The sampling rate is a measurement of audio samples taken from a continuous signal (a signal of a varying quantity, defined over a period of time) in order to create a discrete signal (a signal made up of samples from a continuous signal).
Very simply, the sample rate determines the maximum sound frequency that can be reproduced — the value you set is twice the frequency value. For example, a 44.1 kHz sample rate can reproduce sounds up to 22.05 kHz, which is slightly above the range of human hearing.
The most common audio sampling rates found in MP3 encoders are
As with your audio-recording applications, you have a range of bitrates available — and you can type in your own custom sampling rates.
Sample rates are located in the Preferences window and extremely simple to either change or customize to your podcast’s personal needs. Follow these steps to customize sample rates in Audacity:
Choose Audacity ⇒ Preferences (Mac OS) or File ⇒ Preferences (Windows).
The Preferences window appears.
Select your desired bitrate from the Default Sample Rate drop-down menu (as shown in Figure 10-5), or enter your own custom sampling rate by selecting the Other option and entering a number.
If you’re entering a custom sampling rate, make sure you enter the rate in hertz (Hz) and not kilohertz (kHz). For example, if you decide your sampling rate is 44.1 kHz, you must enter 44100, not 44.
iTunes makes the process of changing the sample rate easy — what else would you expect from Apple?
Follow these steps to change the sample rate in iTunes:
Choose iTunes ⇒ Preferences (Mac OS X) or Edit ⇒ Preferences (Windows).
The Preferences window appears.
From the Setting drop-down menu, select the Custom option.
The iTunes MP3 Encoder dialog box opens.
Select your desired sampling rate from the Sample Rate menu.
Apple loves to make things easy for its users, and we love that. However, Apple sometimes takes out the “I did it MY WAY!” alternative and does not allow for custom settings. Here, iTunes keeps this sampling to the common settings, so you’re given no leeway.
Note that iTunes offers your sampling rates at kilohertz (kHz), a more common, recognizable presentation of a sampling rate. Again, this is Apple looking out for you, keeping it to the basics.
Click OK.
You return to the Import Settings window. The default settings for your MP3 compressions are now visible in the Details area.
Is it soup yet? Not quite yet. Adding ID3 tags is the final step before you can upload the podcast to your website. This is the final detail (okay, batch of details) that not only tells other podcasters who you are, but also tells listeners what your podcast is all about, and which episode they’re listening to.
Because this is a final detail, we find that some podcasters either skip it or just don’t care how they tag their podcasts. And there goes any hope for their listeners to effectively organize podcasts in a computer’s media player or remind drivers of what they are listening to while on their commute. Maybe some podcasters are unaware of where or how to identify their podcasts — or want to get their content out to the fans ASAP without taking the time to implement these tags.
Whatever the case, we entreat you: Stop the madness, stop the insanity, and stop the monkeys. Proclaim your true self for the sake of media players everywhere — implement your ID3 tags!
First created in 1996, ID3 tags were designed to be added to audio files in order to have the artist, album, and track title displayed in a computer’s MP3 player when the file is played back. The current ID3 tags now include composer, bitrate, album art, and even genre.
Of course, another question that comes to mind is why would a podcaster want to even bother with ID3 tags?
Look at a podcast you’re listening to, regardless of whether you are old schooling it on a portable MP3 player or listening through your desktop computer. Your podcatching client probably organizes your various feeds by the date downloaded, either with the most recent show at the bottom or at the top of your playlist, depending on the player’s preferences. Each individual podcast has an episode title, an artist, and a podcast (show) title. If the podcaster working with the ID3 tags is particularly savvy, artwork associated with your show is also displayed.
Now hop from podcast to podcast in your MP3 player, and you can tell which people care — or don’t — about identifying their shows. Some podcasts simply use obscure numbers that could be a date, but when you hear two episodes of the podcast back to back, you find out the number and the date read at the intro of the show (provided there is one) don’t match up (confusing). With ID3 tags in place, you can now look at your player and get an idea of exactly what you’re listening to.
When you add ID3 tags to your podcast, you set apart individual podcasts from one another, making each one unique but keeping it grouped with your podcast show.
Some ID3 tags really don’t work for podcasting. Album? Track number? Composer? You're podcasting, not producing music. Your responsibility (as a podcaster) is to redefine the following tags we have found useful for the podcasting medium:
Show #19, Episode 3: One of Those Faces, BOOK THREE: Chapters 39 & 40
.Philippa Ballantine
, August Grappin
, and Dr. Kelli Dunlap and Josué Cardona
.The Shared Desk
, Destiny Community Podcast
, and Podrunner
.Imagine That! Studios
and Geek Therapy Podcast Network
.Imagine That! Studios
but the composers are Tee Morris & Pip Ballantine
as the show is co-produced and co-hosted.QuickAndDirtyTips.com
and Geek to Geek Podcast Network
.BPM: If you are into staying fit and are listening to or producing a workout podcast, you want to fill in this ID3 tag as BPM is for Beats Per Minute. BPM is also good if your podcast is a house music-dance mix podcast. A good example of a podcast showing off BPM is any one mixed by D.J. Steve boy (Pod runner
).
If you’re using iTunes and don’t see the Podcast genre, you can manually type Podcast into the field.
There may be other tags offered, but for what we do in podcasting, the tags going unnamed can remain blank.
Reminiscent of John Cleese’s aside in a Monty Python robbery sketch (“Adapt, and improve. That’s the motto of the Round Table”), we podcasters must adapt these ID3 tags to our podcasts to improve how they appear in our players. On playback, the ID3 tags appear on the listeners’ interfaces, offering a quick glance at the content of the podcast (as shown in Figure 10-6).
Unlike iTunes where you tag individual files after they are created, Audacity lets you set up a template for the ID3 tags that gets applied when MP3 files are created. To create this template, open Audacity and follow these steps:
Choose File ⇒ Open Metadata Editor.
The Edit ID3 Tags (for MP3 Exporting) window opens (shown in Figure 10-7). The ID3v2 option is already selected by default.
From the Genres drop-down menu, select the option best suited to your podcast.
Click the More button to add a customized tag (refer to Figure 10-7). You can also add additional ID3 tags and save your tags as a template.
Give a brief description of your podcast in the Comments field.
Don’t make your comments a long, detailed description of your podcast’s content. Keep it simple and brief. For example, if the creators of The Average Geek Show (http://www.averagegeekshow.com
) were to write comments for Show #88, it wouldn’t say “On this show we share the mic with Kenny Rotter of the Dumbells & Dragons podcast, chat about Star Wars, Joss Whedon directing Batgirl, and how Chris Evans is looking at the future of reprising his role as Captain America.” Instead, the podcast would boil down this description to “Show #88 — Geek News with Dumbells & Dragons host, Kenny Rotter.”
And that’s it! When Audacity generates your MP3, your show is tagged and ready for uploading.
Using iTunes to tag your files offers more flexibility in customizing genres and even incorporating artwork than Audacity does. Apple’s media player, encoder, and podcatcher also make adding and editing ID3 tags extremely easy. Follow these steps:
Single click your newly created MP3 in iTunes. Choose Edit ⇒ Get Info or press ⌘ +I (Mac) or Ctrl+I (Windows).
The Info window appears, which gives you a summary of your MP3 file.
BPM: If you’re doing an exercise show or a music podcast featuring original house mixes, give your Beats Per Minute here. Listeners will dig that.
One of the cool bonuses of iTunes is how you can create custom genres. Choose Edit ⇒ Get Info ⇒ Info and enter your own genre here. Or go to the song in your iTunes Library and click in the Genre column and edit the genre name. When you return to the Info window later, you can see your custom genre offered as an option on the Genre drop-down menu.
A big piece of successful podcasting is marketing — and a big part of marketing is branding. Your podcast logo (or album art) is very important to help set you apart. Although not all media players will offer this feature, don’t discount its importance. A large percentage of podcast listeners use iTunes and listen at their computers — where the album art may be prominently displayed. Also, Apple is now requiring Album Art as part of registering your podcast with its directory.
Once you have your album artwork designed, and you have your tagged MP3 ready to go, incorporating artwork into your podcast episode takes only a handful of shortcuts and clicks:
Import your MP3 file into iTunes if you have not already.
Your ID3 tags should be present in this file.
Click OK to import your show art.
If you have a Finder window open to where your artwork resides, you can also click and drag your show art into the Album Artwork window.
Take a last look at your ID3 tags to make sure everything is spelled properly and listed the way you want it, and then click OK.
If your logo is in a format that iTunes recognizes, it appears in the Artwork field, as shown in Figure 10-8. See the sidebar “Art for art’s sake” to make sure your logo has the appropriate format.