- Introduction
- 1. The Practice of Product Management
- 2. The CORE Connective Skills of Product Management
- 3. Showing Up Curious
- 4. The Worst Thing About “Best Practices”
- 5. The Art of Egregious Overcommunication
- Asking the Obvious
- Meetings Are Good, If You Want It
- One Weird Trick for Better Meetings: Disagree and Commit
- Creating and Protecting Space for Informal Communication
- Working with Distributed Teams
- Don’t Deflect, Be Direct
- Accounting for Different Communication Styles
- Egregious Overcommunication in Practice: Three Common Communication Scenarios for Product Managers
- Summary: When in Doubt…
- Your Checklist:
- 6. Working with Senior Stakeholders (Or, Throwing the Poker Game)
- Managing Up for Clarity at All Costs
- “Our Boss Is an Idiot,” or, Congratulations—You’ve Ruined Your Team
- No Alarms and No Surprises
- Staying User-Centric in a World of Company Politics
- Tactical Trade-Offs, Not Emotional Manipulation
- Throwing the Poker Game in Practice: Two Common Scenarios for Senior Stakeholder Management
- Summary: This Is Part of Your Job, Not an Impediment to Your Job
- Your Checklist:
- 7. Talking to Users (Or, “What’s a Poker Game?”)
- 8. “Data, Take the Wheel!”
- The Trouble with the “D” Word
- Don’t Hide Your Assumptions—Document Them!
- Focusing on Metrics That Matter
- “Up and to the Right” Is a Signal, Not a Strategy
- From “Accountability” to Action
- Acknowledging the Limitations of Obfuscating Quantitative Proxies
- Keeping It Accessible
- Summary: No Shortcuts!
- Your Checklist:
- 9. Realistic Roadmaps and Painless Prioritization
- It’s Not the Roadmap, It’s How You Use the Roadmap
- “The Product Manager Owns the Roadmap!”
- Structure and Facilitate Ideas for the Roadmap, Don’t Own Them
- Your Product Spec Is Not Your Product
- Wait, You Mean We Actually Have to Build This Now?
- SMART Goals, CLEAR Goals, OKRs, and so on
- Taking Your Goals for a Test Drive
- Making Room for Old Stuff and (Truly) New Stuff
- But This Is an Emergency!
- Prioritization in Practice: Same Features, Different Goals
- Summary: Let Them In!
- Your Checklist:
- 10. The Wonderful, Horrible Truth About Agile
- Debunking Three Common Myths About Agile
- Turning to the Agile Manifesto
- From Manifesto to Monster
- Using Alistair Cockburn’s “Heart of Agile” to Bridge Values and Practices
- Four Steps to Future-Proof Agile
- A Few General Caveats About Agile
- You Are Here
- Summary: Ambiguity Lives Here, Too
- Your Checklist:
- 11. In Good Times and Bad
- 12. Conclusion: Whatever It Takes
- A. A Reading List for Expanding Your Product Management Practice
- B. Articles and Blog Posts Cited in This Book
- Index
Product Management in Practice
A Real-World Guide to the Key Connective Role of the 21st Century
Matt LeMay
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