Praise for Recommend This!
“Deftly weaving the worlds of storytelling, brain science, marketing automation, and social media, Jason and Kirby offer a common sense approach to engaging online audiences, and converting them to raving fans. Recommend This! is highly recommended!”
— John Neeson, Co-Founder, Managing Director, SiriusDecisions
“Practical, sound advice for anyone who wants to stop shoving messages down an audience’s throat and start actively engaging with them—a far, far, more effective way to market.”
—Steve Duplessie, Founder and Sr. Analyst, Enterprise Strategy Group
“Written in a totally usable style, and designed for quick referencing, Recommend This! should become part of the canon for 21st century marketers grappling with the new centrality of relationships in how we sell, market, and support our customers.”
—Brad O’Neill, CEO, TechValidate
“Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor. Read this book!”
—Chris Lynch, Partner, Atlas Ventures
“As an early stage investor, I see intense competition across a lot of markets every day. Companies need a way to differentiate and it’s hard to do it on products. Jason and Kirby have deftly explained the only way to truly differentiate is through relationships, and they have provided a roadmap to help companies start focusing on building them.”
—Will Stewart, General Partner, Rogers Venture Partners
“Connections, relationships, and insight—we all need it. Jason and Kirby have fundamentally reminded us of the critical need to meet people where they are. Customers, friends, loved ones, neighbors—each provides us with the opportunity to connect in a genuine way. Technology becomes the powerful enabler, but without a roadmap we will never capitalize on our potential. Jason and Kirby offer a pragmatic, solutions-oriented approach to help us drive business and personal relationships. Story after story demonstrates that technology is not just about efficiency, it’s about relationships.”
—Jane Shannon and Sandy Brisentine, MyExecutiveSolutions
“The daily increase in online noise makes connecting with digital audiences ever more difficult. Recommend This! offers a thoughtful, hands-on approach to breaking through the noise, to make and optimize online relationships.”
—Dr. Ellen Lary, former Vice President and General Manager, Xiotech
“Digital experience is how we now create and manage relationships. Recommend This! is a breakthrough—not only offering a new method for measuring the value of relationship networks, but offering a practical guide to optimizing that value.”
—Michael Levinger, President and CEO, Digital Collaboration Solutions