Tom Wong claims he is the Number 1 fan of Salesforce. He keeps a picture of the Web site on his desktop and a Team Edition football in his car. He sends his wife Salesforce meeting invitations. His friends say he can't talk about anything else.

Prior to writing the first edition, Tom was vice president in charge of CRM solutions for Theikos, a leading Salesforce.com partner. And before then, he held several senior management positions at Gomez, another satisfied Salesforce.com customer. He is a certified Salesforce.com partner and has been involved in more than 30 implementations impacting thousands of users.

Tom currently works for Salesforce.com as Vice President, Dreamforce, where he gets to travel the world to bring together Salesforce customers, partners, employees, and other fans to learn about the amazing new Saleforce features to help you be successful with your business. He has an amazing and highly patient wife; a son who is a talented drummer; and a daughter aspiring to be a ballerina. They try not to discuss Salesforce.com.

Liz Kao was an enthusiastic early adopter of the software-as-a-service (SaaS) model, and has been a Salesforce user for more than a decade. Through the years, she has played both in-house and consultant roles at Salesforce.com, and even built a Salesforce-native internal requisition system for use within the company. She created more than one-third of the applications for the launch of the Force.com AppExchange and continues to share insights and general Salesforce tips on her Kao Consulting site (www.kaoconsulting.com).

A veteran of the enterprise software industry, Liz lives in the San Francisco Bay Area and searches for undiscovered culinary delights while enjoying the natural surroundings of Northern California.

Matt Kaufman has been a Salesforce advocate ever since 2002 when a Palm Pilot battery died on a trip to Philadelphia. As a former employee of Salesforce.com and current partner, he has worked with hundreds of businesses of all industries and sizes. He is a principal founder of MK Partners (www.mkpartners.com), a leading Salesforce.com implementation partner and the developer of several popular applications, including the Salesforce.com Foundation's Nonprofit Starter Pack.

A Los Angeles native, Matt regularly multitasks while sitting in traffic. He enjoys spending time with his family and being used as a jungle gym by his children.