Home Page Icon
Home Page
Table of Contents for
Social Media for Business
Close
Social Media for Business
by Linda Coles
Social Media for Business
Foreword
About the author
Acknowledgements
Introduction
Who should read this book?
What will I learn?
Opening story
Chapter 1: Social media — policy, plan and profitability
Do I need social media?
Digital marketing and social influence
Spoilt for choice
How will social media grow your business?
Your details are not safe online ... or are they?
What if it goes wrong?
Let’s start networking and making connections
Getting an effective social media plan together
Forming the social media team
Getting a content plan
Monitoring your social media profitability
Chapter 2: Facebook
Using Facebook for marketing
Setting up your business page
Back to your content plan
Chapter 3: LinkedIn
Your personal profile
Recommendations
Update your status
Using Publisher
Adding your connections
Networking with LinkedIn
Setting up your company page
Using InMail
Advertising on LinkedIn
Chapter 4: Twitter
What is Twitter?
Setting up your account
Finding followers and who to follow
Get tweeting
Listen out for your brand
Chapter 5: YouTube
Why create a video?
Making your video
Setting up your YouTube channel and uploading your video
Promoting your video
Subscribing to other channels
Chapter 6: Instagram
What is Instagram?
Using Instagram in your business
Instagram tools
Instagram videos
Getting followers on Instagram
Instagram ads
What’s popular on Instagram?
Instagram success stories
Chapter 7: Pinterest
Online scrapbooking made simple
Setting up your Pinterest page
Pinning
Chapter 8: Snapchat
Why are B2B businesses using Snapchat?
Growing your audience on Snapchat
5 strategies to increase audience engagement
Useful Snapchat perks for B2B businesses
How to measure the effectiveness of your B2B Snapchat channel
Chapter 9: Online etiquette
You are what you share
Making connections with LinkedIn
Applying good manners online
Chapter 10: Email marketing
What is email marketing?
Build a list
Design
Testing
Database
Sending
Lifecycle emails
Chapter 11: Podcasting
What is a podcast?
Don’t be scared!
Getting started
Chapter 12: Google+
Advantages of Google+
Who should have a Google+ page?
Creating a Google+ page
The internal pages
Other functions
Chapter 13: Making your website work
What is SEO?
Why does my website need SEO?
Get the most out of your website
Link building
Google search console (previously known as Webmaster Tools)
Extra URLs
Natural or clean URLs
Grow your site
Chapter 14: Staying safe
Security for your business accounts
Chapter 15: Promoting yourself and getting results
Promote your social media efforts
Is your online message the same as your offline message?
Wrap
Appendix: Daisy’s social media plan
Index
EULA
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Social Media for Business
Next
Next Chapter
Foreword
CONTENTS
Foreword
About the author
Acknowledgements
Introduction
Who should read this book?
What will I learn?
Opening story
Chapter 1: Social media — policy, plan and profitability
Do I need social media?
Digital marketing and social influence
Spoilt for choice
How will social media grow your business?
Your details are not safe online ... or are they?
What if it goes wrong?
Let’s start networking and making connections
Getting an effective social media plan together
Forming the social media team
Getting a content plan
Monitoring your social media profitability
Chapter 2: Facebook
Using Facebook for marketing
Setting up your business page
Back to your content plan
Chapter 3: LinkedIn
Your personal profile
Recommendations
Update your status
Using Publisher
Adding your connections
Networking with LinkedIn
Setting up your company page
Using InMail
Advertising on LinkedIn
Chapter 4: Twitter
What is Twitter?
Setting up your account
Finding followers and who to follow
Get tweeting
Listen out for your brand
Chapter 5: YouTube
Why create a video?
Making your video
Setting up your YouTube channel and uploading your video
Promoting your video
Subscribing to other channels
Chapter 6: Instagram
What is Instagram?
Using Instagram in your business
Instagram tools
Instagram videos
Getting followers on Instagram
Instagram ads
What’s popular on Instagram?
Instagram success stories
Chapter 7: Pinterest
Online scrapbooking made simple
Setting up your Pinterest page
Pinning
Chapter 8: Snapchat
Why are B2B businesses using Snapchat?
Growing your audience on Snapchat
5 strategies to increase audience engagement
Useful Snapchat perks for B2B businesses
How to measure the effectiveness of your B2B Snapchat channel
Chapter 9: Online etiquette
You are what you share
Making connections with LinkedIn
Applying good manners online
Chapter 10: Email marketing
What is email marketing?
Build a list
Design
Testing
Database
Sending
Lifecycle emails
Chapter 11: Podcasting
What is a podcast?
Don’t be scared!
Getting started
Chapter 12: Google+
Advantages of Google+
Who should have a Google+ page?
Creating a Google+ page
The internal pages
Other functions
Chapter 13: Making your website work
What is SEO?
Why does my website need SEO?
Get the most out of your website
Link building
Google search console (previously known as Webmaster Tools)
Extra URLs
Natural or clean URLs
Grow your site
Chapter 14: Staying safe
Security for your business accounts
Chapter 15: Promoting yourself and getting results
Promote your social media efforts
Is your online message the same as your offline message?
Wrap
Appendix: Daisy’s social media plan
Index
EULA
List of Tables
Chapter 1
Table 1.1:
Table 1.2:
Table 1.3:
Table 1.4:
Appendix
Table A1:
Table A2:
Table A3:
List of Illustrations
Chapter 9
Figure 9.1:
example email to connections
Guide
Cover
Table of Contents
1
Pages
ix
x
xi
xiii
xiv
xv
xvii
xviii
xix
xx
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
107
108
109
110
111
112
113
114
115
116
117
118
119
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
231
233
234
235
236
237
238
239
240
241
242
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset