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STARTUP STRATEGY HUMOR
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STARTUP STRATEGY HUMOR
by Dr. Rajesh K Pillania
Startup Strategy Humor
Praise for the Book
Preface
Acknowledgments
Introduction
The Plot and the Characters
Chapter 1 Why Startups?: A Car and Dogs
Chapter 2 What Startup?: From Changing the World to Changing Oneself!
Chapter 3 Entrepreneurial Spirit: The Hilarious Case of Ranchodas!
Chapter 4 Passion—The Nectar of Startups: The Case of Wrestler Mahavir Singh Phogat!
Chapter 5 Startup Team: Lessons from Aamir Khan in Lagaan
Chapter 6 Resilience: Learning from the Hindi Movie Guru!
Chapter 7 Ideation with Innovation: An Incorrigible Drunkard and a Newspaper Advertisement
Chapter 8 Medici Effect: Mixing Yoga and Omelet-MakingSessions!
Chapter 9 Opportunity Sensing and Leveraging: Angry White Men and the Rise of Donald Trump!
Chapter 10 Business Model: Learning from a Campus Love Story
Chapter 11 Niche Focus & Domain Knowledge for Entry Strategy: Special 26
Chapter 12 Which Product and Market to Go For: Learning from a Love Story
Chapter 13 Vanity Metrics: Beware of Nondrinker Drivers!
Chapter 14 Role of Assumptions: Flawed Interpretation of Environment: “They think I am God!”
Chapter 15 Balance between Analysis and Action: Calculating Laughing Points in a Movie for Marriage!
Chapter 16 Strategy: Chak De India
Chapter 17 Strategic Thinking: The Fine Art of Balancing: Learning Driving without Sitting in the Driver’s Seat!
Chapter 18 Organizational Culture: Culture Eats Strategy forBreakfast—Drucker
Chapter 19 Marketing Strategy: Success of “Brand Modi” in Parliament Elections 2014
Chapter 20 Social Media per se Is Not Marketing Strategy: Please Update My Facebook Status as “DEAD!”
Chapter 21 Pitch!: Rang De Basanti Screen Test
Chapter 22 Financial Strategy: Two and a Half Men
Chapter 23 Crowd Sourcing: The Rise of AAP and Arvind Kejriwal
Chapter 24 Staying Focused: The Interesting Case of AAP!
Chapter 25 Implementation Challenges: The Days after Honeymoon
Chapter 26 Pivot: The Curious Case of Tendulkar and Kumble
Chapter 27 Beware of Startup Myths: Running away with the Passbook Vending Machine instead of the ATM!
Chapter 28 Hedging the Risk: Take a Bus Home after Getting Drunk!
Chapter 29 Social Entrepreneurship: The Case of Anna Hazare
Chapter 30 Entrepreneurial Ecosystem: The Medici Family of Florence and European Renaissance
Epilogue
Annexure I : Startup Workbook
Annexure II: Select Free Resources for More on Startups
References
About the Author
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Startup Strategy Humor
Democratizing Startup Strategy
Rajesh K. Pillania, PhD
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