Index

A

advertising 50, 52, 56, 60, 64, 76, 88, 104, 108–110, 115–119, 121, 123

Articles 51, 90, 94, 95, 108

Awards 64, 97, 98

B

Ben & Jerry's 146, 147

Beta Launch 81

Board 27, 38, 40, 41, 46, 57, 69, 79, 85, 127, 133, 139

Books 22, 55, 111, 116, 176

Branding 64, 70, 71, 76

Brewdog 47

Business Plan 42, 57, 58

Buyers 42, 52, 57, 60, 61, 70, 103, 104, 106, 107, 137, 178

C

Charity 2, 42, 45, 136, 152, 158

China 91, 99, 171, 172, 180

Comments 69, 79, 81, 131, 132, 183

Community 8, 12, 13, 35, 94, 130, 136, 137, 142, 145, 147, 149, 150–152, 156, 167, 172, 173, 182

Company Culture 140, 162, 184

Competitions 93, 183, 184

Complaints 130, 133, 136, 169

Coupons 102, 112

Crowdsourcing 173

Customers 16, 26, 27, 30, 31, 34, 35, 38, 44–47, 50, 51, 53, 56, 59, 60, 77, 78, 80–84, 86, 100, 102–105, 108, 112, 113, 115, 121–124, 126–134, 136, 138–140, 143, 145, 149, 150, 159, 162, 163, 167–171, 173, 174, 176–178, 184

D

Delegating 163, 164

Design Agency 20, 24, 25, 31, 34, 41, 45, 64, 65, 67, 68, 70, 73, 80, 81, 87, 88, 109–111, 113–115, 165

Direct Mail 112, 113, 115

direct marketing 114, 115

Diversify 175–177, 179, 181

Doherty's Preserves 34

Door-To-Door 29, 30, 103

E

e-commerce 79

email marketing 115

Email Newsletter 138

Employees 18, 78, 105, 129, 130, 133, 140, 145, 149, 150, 154, 163, 164, 171

Entrepreneurs 8, 9, 12, 38, 39, 43–45, 94, 97, 98, 122, 143, 144–146, 151, 169, 178, 180, 183, 184

Environment 148, 150, 159

Ethics 70, 98

Events 35, 56, 77, 83, 84, 98, 99, 100, 121, 122, 156, 157, 166, 174, 183

F

Facebook 80, 116, 124, 130, 137, 166, 173, 174

Factory 54, 63, 65–69, 72–74, 79, 91, 171

family 3, 4, 5, 8, 12, 23, 26, 27, 29, 30, 35–37, 41, 68, 72, 114, 128, 142, 144, 153, 163

Fear 2, 3, 5, 103

Feedback 27, 46, 63, 79, 82, 129, 132, 133, 136, 157, 171

Finance 41, 66, 164

Flexible Working 167

Free 4, 27, 46, 52, 64, 82, 84, 102, 105, 106, 111, 112, 128, 134, 138, 140, 143, 151, 155, 158

Future 5, 35, 46, 59, 94, 98, 103, 162, 181, 182

G

Good 12, 17, 19, 20, 23, 25, 26, 28, 29, 35, 36, 51–53, 57, 60, 62, 63, 65, 68, 80, 82, 84, 86, 93–95, 98, 100, 106, 109, 110, 116, 132, 134, 136, 140, 142–145, 148, 152, 154, 158, 159, 163, 164, 169, 170, 171, 176–178, 185

grants 42, 57, 174, 183, 184

Graze.com 31

Groupon.com 124

Growth 150, 181

H

History 27, 47, 60, 111, 124, 145, 151

I

idea 3, 4, 6–10, 12, 16, 17–29, 31, 36–47, 50, 54–67, 69–72, 76, 78, 80–82, 84, 86, 87, 88, 92–94, 96, 98, 106, 108, 115, 121, 126, 129, 131–134, 136–139, 142, 143, 147, 148, 151, 162, 163, 165–167, 171, 173, 174, 176, 177–180, 182–184

Innocent 12, 25, 70, 71, 146, 148, 170, 184

innovation 23, 31, 143

inspiration 12, 17, 19, 22, 31, 140, 146, 183, 184

International 88, 148, 152, 180, 181

internet 18, 45, 115, 116, 124, 140, 172

Interviews 95, 184

investors 42, 46, 57, 59, 150, 155

Labeling 36, 73

L

Launch 24, 45, 46, 52, 60, 65, 76–78, 79, 81–91, 102, 113, 120, 137, 138, 178

Launch Party 84

Letters 114, 134–136, 139, 152, 158

loans 42, 183

Love 2, 5, 6, 12, 16, 17, 19, 23, 25, 30, 31, 34, 38, 42, 45–47, 61, 63, 65, 71, 73, 78, 80, 82, 87, 92, 98, 99, 100, 103, 107, 116, 122, 126, 129–132, 135–139, 142, 144, 149, 158, 159, 165, 166, 168, 171, 173, 174, 177, 178, 182

Loyalty 127, 128, 150

M

Manufacturing 78, 170, 172

Market Research 22, 54

marketing 24, 56, 63, 111, 113, 115, 121, 136, 138, 139, 146, 165, 170, 172

mentors 39

Millionaire 11, 142

motivation 7, 11, 12

MyMuesli 28

N

Newspapers 87, 90, 94, 102, 110–112, 164, 180

Non-Executive Director 41

O

Online Advertising 115, 116

Outlets 53, 102, 139, 177, 181

Outsourcing 168, 169

P

Packaging 24, 25, 64, 68, 70–73, 79, 80, 136, 146

Partnerships 122, 123

Patagonia 12, 146, 159

People 2, 3, 4, 8, 9, 11–13, 16–18, 20–31, 34–40, 42, 45–47, 51–54, 56, 57, 59–63, 68, 69, 76–80, 82–85, 87, 88, 90–93, 95–100, 103–119, 121–124, 126, 127, 129–140, 142–159, 163–168, 173, 174, 177, 179, 182, 183

Pitching 50, 59, 60, 61, 67, 103, 104

PR Agency 87, 88

Press Release 22, 85–88, 90

Pricing 52, 58, 73, 79, 133

Print Advertising 109, 110

Product Development 41, 164, 172

Profit 12, 34, 35, 36, 45, 53, 73, 149, 150–152, 155, 158, 159

Promotion 42, 56, 60, 76, 111–113, 115, 121, 123

Protest 146, 147, 152, 159, 184

Publicity 60, 88, 95, 100

Q

QVC 119–121

R

Radio 90, 91, 95, 96, 111

Recruitment 45, 164–166

Rejection 69

Relationships 149, 170–172

Retail 60, 62, 73, 91, 93, 102–104, 116

Risk 3, 4, 43, 44, 57, 65, 66, 77, 78, 106, 143, 163, 178

S

Sales 28, 30, 36, 51, 54, 62, 66, 106, 111, 112, 116, 120, 124, 127, 159, 165, 169, 170, 171, 181

Selling Out 147, 176

Service 16–20, 28, 31, 46, 50, 52, 76, 78, 87, 96, 104, 106, 113, 114, 124, 126, 129, 130–132, 140, 150, 169, 170, 171, 177, 184

simplicity 177

Small 2, 3, 9, 29, 40, 41, 43, 54, 61, 62, 65, 74, 77–79, 82, 93, 104, 118, 119, 135, 136, 144, 169, 178, 181

Small Business 4, 38, 144

social media 124, 137, 139, 184

Society 144, 146, 152, 153, 183

Soft Loans 42

Story 11, 34, 37–39, 41, 59, 60, 67, 81, 84, 86–100, 107, 111, 117, 120, 121, 123, 137, 180–182, 184, 185

Subscription 31

supermarket 166

supermarkets 37, 38, 50, 53, 55, 61, 65, 66, 73, 90, 97, 104, 112, 118, 180, 182

Support 3, 12, 13, 27, 34–37, 42, 43, 45, 47, 93, 119, 142, 144, 150, 163, 177, 182, 183

Sustainability 149, 151, 159

T

Tax 7, 143, 144, 169

Tea Cosies 156

Tea Parties 12, 137, 138, 139, 156, 157, 165, 166, 173, 174

Team 47, 73, 123, 135, 140, 162–164, 166–168, 171, 174, 176

Television 10, 18, 22, 90, 94–96, 111, 117–119, 143

Tesco 38, 53, 84, 91, 128

The Body Shop 12, 146, 148

The Sun 111

Three Bottom Lines 149

Trade Fair 42, 83, 102, 104, 121, 122

TV Advertising 115, 117

Twitter 80, 124, 137, 166, 173

V

Viral 124

W

Waitrose 61, 62, 63, 67–69, 72–74, 85, 88, 90, 91, 102

Websites 87, 97, 116, 173 183

Why 4, 11, 21–24, 27, 29, 35, 45, 51, 52, 57, 58, 68, 70, 85, 92, 94, 95, 110, 113–115, 117, 128, 131, 132, 134, 135, 155, 157, 158, 185

Z

Zappos.com 140, 184