About the ‘Jam Boy’
Acknowledgements
My Adventures in Jam
1 Why Start a Business?
2 Eureka! Super Idea
3 Finding Support
4 Researching and Pitching Your Idea
5 Launch!
6 Telling a Story
7 Sell, Sell, Sell
8 Love Your Customers
9 Do Good
10 Building a Team
11 Diversify and Grow
A Handful of Places to Go for Inspiration
Index