CHAPTER TWENTY-TWO
EFFECTIVE HUMAN RESOURCE MANAGEMENT
NONPROFIT STAFFING FOR THE FUTURE

Mary R. Watson and Rikki Abzug

The attraction, selection, and retention of staff are among the most important processes managers in organizations undertake, especially in today's dynamic workforce conditions. Forecasts suggest that tomorrow's leaders are likely to have a dozen jobs or more over the course of a career, and effective organizations will need to align opportunities with dynamic career paths. The nature of work itself is rapidly changing, requiring more innovation, design, and data skills (Gillett, 2015). Millennials with these talents seek work with organizations with strong purpose and flexible work arrangements, and they are interested in working on important societal goals (Benko, Erickson, Hagel, and Wong, 2014). Forward-thinking nonprofit organizations hire staff whose talent set and education align with organizational roles, thus recruiting and keeping staff satisfied (Lee and Sabharwai, 2016). Yet designing these recruitment and retention processes requires expertise, time, and an eye toward future organizational needs, all of which can be difficult for nonprofit leaders to find given the pressures of the immediacy of running a nonprofit (Gregory and Howard, 2009). Straight out of the box human resource techniques, most of which were developed in for-profit businesses, can provide general guidance to leaders of nonprofits, but nonprofits benefit most from crafting a different kind of human resource system (Maier, Meyer, and Steinbereithner, 2016).

The purpose of this chapter is to help nonprofit executive directors and staff at all levels build a system of human resource practices that is both effective and realistic in the contexts of their own organizations. Toward this end, we have organized the chapter around two goals. Our first goal is to demonstrate the advantages of thinking systemically about the role that people play in organizations, showing how better human resource practice leads to better long-term outcomes. Not only is it possible to save time and effort in recruitment, selection, and staff retention programs, but building an effective human resource culture is key to long-term success. Our second goal is to provide an overview of the most critical human resource processes, demonstrating how they can be accomplished in settings without significant formal human resource structures and staff in place. We also discuss important legislation related to various aspects of finding and keeping the right people that enable each nonprofit to reach its own unique objectives. Although it is not possible to be comprehensive in every aspect of human resource management—volumes have been written on this subject—this chapter provides the essential knowledge necessary to find staff prospects, interview and evaluate applicants, retain and keep staff motivated, and manage the circumstances under which staff will ultimately leave the organization. The next chapter in this Handbook, prepared by Nancy Day, provides complementary information about the design and management of compensation and benefits programs.

Staff and leaders might wonder what is different about our approach to nonprofit human resources. In fact, one might simply pick up a current practitioner article on the “top ten tips for recruitment,” for example, and conclude that the answers are stated there. The difference lies in our deliberate recognition that nonprofit organizations are values-driven, and so must be their approach to human resources (Ridder and McCandless, 2010). Yet there is no universal style of nonprofit human resource management because of the variety of contexts, structures, and conditions in which social sector organizations operate. Further, there are no simple rules: contingency approaches that argue a simple set of “if…then” recommendations (for example, if an organization is in a rural area, then it must have a local recruitment strategy) are not sufficient. Outcome measures like return on investment can be useful, but they are not sufficient unless systems are considered holistically and in context. Instead, we propose that “configurational” (Toh, Morgeson, and Campion, 2008) approaches are best because they recognize that there are unique synergies gained through human resource systems and that these synergies differ depending on the context in which they exist. Executives who capitalize on the relationships among human resource approaches, the organization's environment, the mission and goals of the organization, and knowledge management principles are the ones who are successful in building momentum toward the organization's desired state, especially when the organization considers its mission in the context of other similar organizations (Koch, Galaskiewicz, and Pierson, 2015). To aid in this endeavor, throughout this chapter, we remind executives of the key questions that should be asked regarding elements of the human resource system in their organizations.

Why Emphasize Recruitment and Retention?

Given the humanistic missions of most nonprofit organizations, it is paradoxical that nonprofit leaders need to be reminded of the importance of the people in the organizations. Yet across organizations and time, multiple constituencies demand attention from nonprofit leaders. Nonprofit mission statements typically do focus on people, but people who are external to the organizations—the clients—rather than internal staff. The attention paid to internal staff issues is scant in many nonprofit settings.

The primary goal of nonprofits is typically to ensure that the organization delivers on mission. Most staff are attracted to nonprofits because they are motivated by their organization's mission. Thus, compared to their for-profit counterparts, nonprofits have an extremely powerful advantage in all aspects of their human resource systems. Studying the nonprofit workforce, Paul Light (2004, p. 7) has suggested that “the nonprofit sector survives because it has a self-exploiting workforce: wind it up and it will do more with less until it just runs out.” A 2006 American Humanics report underscored Light's findings that nonprofit employees are comparatively highly motivated, hard working, and deeply committed (Halpern, 2006), and a 2012 study by Park and Word confirmed that nonprofit employees were highly intrinsically motivated compared with both for-profit and public-sector employees. Even in treacherous economic times, the motivations of nonprofit staff are precisely what enable their organizations to thrive, if they avoid the pitfalls of adopting for-profit approaches without first considering their suitability for nonprofits (Beck, Lengnick-Hall, and Lengnick-Hall, 2008).

We emphasize here that the nature of nonprofits makes them ideally suited to maximize their outcomes through the people of the organizations. This focus on people results in additional organizational capacity, effective succession planning, engaged and motivated staff, and improved client service delivery. These are not just effectiveness outcomes; they are also the keys to the time, money, and information organizations need to survive and thrive. They also lead to reputation effects that attract staff and funders through positive profiles featured in outlets such as The Nonprofit Times' annual roundup of “Best Places to Work” (for 2015, see Hrywna) and awards given by entities like The New York Times with its Nonprofit Excellence Awards (www.npccny.org/info/awards.htm).

Successful nonprofit organizations recognize that organizational success lies in the creative engagement of the human resources of the organization. They regard human resources not as a staff function outside the organization's operation, but rather as the central conduit through which organizations succeed. They capitalize on the power of mission to attract and motivate staff. They recognize the critical nature of staff synergies in selecting new staff members. They leverage technology, where appropriate, to reduce recruitment costs and administer standardized human resource functions. They encourage diversity on many dimensions, and they enact cultures that are constituted by diverse groups working well together. They design motivation and retention systems that recognize both the intrinsic motivators that brought staff to the organization (such as mission focus or client focus) as well as the extrinsic motivators (such as pay, health care, or retirement) that are necessary for staff financial and physical health. They retain and develop talented staff whenever possible, and they manage terminations in humane and positive ways when layoffs are unavoidable.

Human Resources Is a System, Not a Set of Tasks

Our approach is a systems approach to human resources that considers the unique complement of the configuration of human resource practices. The activities of human resources cannot be thought about independent of one another, and effective leaders develop an overarching set of integrated human resource goals to guide their day-to-day decision making. Effective nonprofit managers avoid staffing decisions that come about as part of an immediate crisis, for example, needing to hire quickly to scale up and deliver on outcomes expected from additional funded projects or reacting to the sudden departure of a crucial staff person who needs to be replaced immediately. Instead, effective nonprofit organizations keep an eye on their future, anticipating stages where the mission will be broadened and additional talent will be needed, conducting succession planning to identify needs to develop internal staff before there is a crisis, and monitoring the external environment to determine what new funding sources will be coming its way.

Avoiding immediate crises can circumvent unintended long-term outcomes. For example, government contractors who consistently add and delete staff based on variable levels of program funding can inadvertently create a climate of insecurity and distrust. Organizations that vary staff levels can develop a reputation as an unstable employer, thus discouraging qualified and committed applicants to apply when new staff are needed. Individual human resource decisions, seemingly isolated, can cause reverberations inside and outside the organization, many of which may be unintended and unwanted.

Not only are human resource functions interconnected, but in the aggregate they also represent the experienced culture of the organization. The organization's human resource goals are very important because they define the day-to-day quality of work life enjoyed by staff. Because of their centrality, informed executives engage all staff in imagining their ideal collective human resource culture. In this way, they begin at the desired end. First they figure out, collectively in their organization, where they want to go. Then they do a needs assessment of their current culture of human resources, assess their planning needs, engage staff at all levels in designing human resource processes, and later evaluate their progress toward the desired end. All along the way, effective nonprofits keep in mind where they are trying to go as they take the small steps that will get them there.

Some examples will illustrate the point. Affirmative businesses (alternatively called social firms or supported employment), incorporated as or created by nonprofits, with goals of providing jobs and job training for mentally, physically, or economically disadvantaged individuals, often center human resources in their sustainability and growth plans (Bond, Drake, and Becker, 2012; Warner and Mandiberg, 2006). For vocational or training organizations serving the mentally ill or the homeless, for example, the line between clients and staff can be amorphous, and best practices suggest an integrated approach that emphasizes job design, career pathing, motivational compensation, and respect for individual choice. Organizations from New York's Housing Works Bookstore to Seattle's Boomtown Café find they can do good by doing well if they stand by all of their people.

If You Build It, They Will Come (and Stay)

There are two key concepts to keep in mind while imagining the end state of an effective nonprofit human resource system: fit and embeddedness. These two concepts make clear that, whereas successful executives design human resource systems, these systems are continually re-created by everyone associated with the organization. Therefore, in successful nonprofits, all staff are continually rebuilding their human resource culture. There is no true end result: human resource culture is a never-ending exercise in coevolution.

In two decades of studies on person-organization fit and person-job fit (Hoffman, Bynum, Piccolo, and Sutton, 2011), a consistent finding is that staff are attracted to organizations with which they perceive an alignment between the goals of the organization and their own values and objectives. This is one explanation as to why recruiting by internal referral is so successful: individuals who know insiders are much more likely to understand what the organization is about and accurately assess whether or not they would like to work there. Thus, self-selection on the part of prospective and current staff plays a huge role in shaping the ultimate human resource culture. This notion of perceived fit has been shown to apply to the person and the job, the person and the work group, and the person and the organization as a whole (Resnick, Baltes, and Shantz, 2007).

Nonprofit executives should keep in mind that these perceived fit processes are going on in all aspects of the human resource system (attracting, recruiting, selecting, retaining, and staff turnover). Perceived fit has been shown to be developed throughout the recruitment process, thus the ways in which nonprofits recruit staff is essential in attracting the right candidates (Swider, Zimmerman, and Barrick, 2015). One productive task is to engage all staff in a dialogue around what constitutes fit in their organization. Effective nonprofits work to make explicit what the fit dimensions are, beginning by examining the mission statement. A second task is to investigate perceptions of your organization held by those in similar and different organizations. Knowing how the culture of the organization is perceived by outsiders will provide key information about who might be attracted to the organization and who might be approaching staff to recruit them away. Once these dimensions are clearer, the human resource strategy of the organization can recognize the power and limitations of the notion of fit. Whether an organization makes it explicit or not, perceived fit (or lack thereof) is always an element of the human resource system success.

One important clarification needs emphasis here. Fit is not a synonym for homogeneity. Successful organizations tend to seek and engage diverse viewpoints. In fact, one might have as an element of the mission an explicit goal of nourishing a culture of diversity. In this case, fit means attracting staff who share the value of honoring difference, not attracting similar staff. Successful nonprofits shape their human resource systems around a broad and diverse set of views, using their historical, community, and mission contexts to define their diversity goals.

The second key element of an effective nonprofit human resource system is the notion of embeddedness. This refers to the extent to which the staff and their families are engaged in the organization and its community. Embeddedness is a broader concept than organization satisfaction and commitment, which have been argued to account for less than 5 percent of actual turnover. Drawing on Kurt Lewin's field theory (1951), research on embeddedness suggests that staff who are more embedded in their organizations are less likely to leave voluntarily. There are three dimensions to embeddedness: the extent to which individuals have links to other people, the extent to which their job and community fit with other aspects of their lives, and the perception of what would be lost if the individual left his or her job (Mitchell, Holtom, Lee, Sablynski, and Erez, 2001).

For successful nonprofits, embeddedness is a powerful concept. Nonprofit organizations can increase their human and social capital by remembering what embeds staff into their organizations (Holtom, Mitchell, and Lee, 2006). Not only is it desirable that staff share a passion for the organization's mission, but they must also be motivated by the way in which their role facilitates reaching part of that mission. Further, the more extensive the networks of relationships they and their families have within the organization and the community, the more likely they are to stay with the organization. Finally, the understanding of what would be lost if they left the organization (“sacrifice,” in embeddedness terms) helps leaders guide human resource systems closer to the ideal state that staff would imagine. Here a good exercise for executive directors would be to encourage open dialogue around human resource systems, eliciting from staff a shared understanding of the really unique elements of the nonprofit and the community it serves. Note that discussion of human resources includes all aspect of work, including the design of jobs themselves.

In addition to shared values, it is also important to recognize individual needs of staff, which will differ from person to person and family to family, and vary considerably by generation (Johnson and Ng, 2015; Kunreuther, 2003; McGinnis, 2011). The quality of the relationship that staff members have with leaders is a key factor in their intention to stay with the organization. Informal dialogue, or more formalized 360-degree performance appraisals systems, in which staff give constructive feedback to the executive staff (and vice versa), can help keep positive communication open across levels. Staff families matter, too. Offering cafeteria style benefits, allowing staff to choose from an array of human resource benefits what best fits their family needs, is one example of engaging with the “whole person.” Flexible work schedules might also help in this area. At a minimum, open dialogue between staff and managers must be encouraged to keep shared lines of communication open.

First Things First: Make It Legal

It is always wise to begin any discussion of the processes involved in human resource systems with a discussion of the existing law related to these human resource processes. Many nonprofit managers are unfamiliar with current legislative statutes, and the consequences of decisions that violate the law can be dire, particularly for smaller organizations without the resources to engage in lawsuits or absorb fines.

Despite a very rocky beginning at the dawn of the new Republic, The United States now has a century-long tradition of creating policy to protect workers. Starting around the turn of the 20th Century with the growth of the modern union movement, and following the 1912 shirtwaist workers' strike, the U.S. Congress created the Department of Labor (“The Labor History Timeline” of the AFL-CIO, www.aflcio.org/About/Our-History/Labor-History-Timeline). Employment law emerged in fits and starts from the Progressive Era, through the New Deal and ramped up during the civil rights movement of the 1960s around race and equity, and through advances in workplace safety in the 1970s. Employment law continues to evolve to try to keep pace with today's work issues, including expanded access to health care, religious exemptions, and the rights of transgender employees, family-friendly policies, and procedures to reduce terrorism. We shall review the essential laws that all nonprofit professionals must know, whether “human resources” is part of their job title or not.

It is important to note that nonprofits are typically held accountable for actions taken by their staff, vendors, clients, and contractors. In general, actions that managers knew about, as well as those the courts deem they should have known about, are the responsibility of the nonprofit's leadership, not the individual who committed the discriminatory action. The best defense against discrimination charges is the existence of clear policy that spells out the nature of discriminatory actions and a system through which all staff are educated about fair employment practice.

There are a variety of legislative frameworks around the world, made up of varying combinations of national, regional, and local legislation. Knowing how these levels of legislation interact in one's own country is important. For instance, the Canada Labor Code covers only 6 percent of the nation's employees, so most employment legal issues are determined by laws defined by the various provinces and territories (Labour Program, 2016: www.labour.gc.ca/eng/regulated.shtml). In the United States, by contrast, federal regulations apply to all organizations with staff above a certain size (which varies, depending on the particular law). There are also state and local laws that provide more stringent standards than the federal legislation, and each nonprofit must familiarize itself with the laws of its own state and the states in which it operates. Due to space limitations, we review only U.S. federal law here. State and local laws vary considerably, and nonprofit managers may want to keep abreast of ever-changing legal requirements both nationally and locally by following coverage in the Chronicle of Philanthropy, Nonprofit Times, Nonprofit Quarterly's Online NPQ Newswire, and the newsletters and/or websites of state or local nonprofit associations.

This section provides a general overview of the U.S. federal legislative framework, with particular emphasis on discrimination law. Using this chapter as a starting place, you may find that a user-friendly legal guide to U.S. federal employment law (such as Guerin and DelPo, 2013) can help clarify key questions. However, general legal knowledge is not to be substituted for appropriate legal advice from qualified counsel. It is always necessary to consult an attorney for specific applications to your organization.

Title VII: The Civil Rights Act of 1964

Title VII of the Civil Rights Act, arguably the most influential piece of legislation regarding employee treatment, was passed into law in 1964. Building on energy from the civil rights movement that garnered more attention than previous civil rights bills, the Civil Rights Act was signed into law under Lyndon Johnson's administration. Title VII of that act focuses on employment, and it specifically prohibits employment discrimination based on race, skin color, religion, sex, and national origin. In addition, it established the Equal Employment Opportunity Commission (EEOC), a federal agency empowered with the enforcement of discrimination violations. Other sections of the Civil Rights Act relate to education and public facilities contexts. Here we focus only on the employment dimensions of the law specified in Title VII.

The prohibition of discrimination provided under Title VII applies to all aspects of the work relationship: recruiting, hiring, promoting, performance evaluation, access to training, discharging, and so on. A common misperception is that the coverage is narrowly applicable to hiring decisions. All organizations with fifteen or more employees are required to adhere to nondiscriminatory practices in all aspects of their treatment of employees. Furthermore, any organization of any size that receives substantial federal government funds or contracts (the dollar value varies by program) must comply. Also, any employment agency, labor organization, or joint labor-management committee controlling apprenticeship or other training or retraining must comply, regardless of size. Title VII was amended by the Civil Rights Act of 1991 to include the opportunity of compensatory and punitive damages for intentional discrimination, enable litigants to collect legal fees, and allow for jury trials.

There is one particularly notable exception to enforcement of anti-discrimination categories. In general, religious organizations have been considered exempt from the religion category and supported in their right to make employment decisions based on faith. Indeed, efforts by successive Congresses to pass an Employment Non-Discrimination Act (ENDA) have often blown up over the breadth of exceptions for religious and nonprofit membership-only clubs (Signorile, 2014). Further, the 2014 Supreme Court Decision in Burwell v. Hobby Lobby, enshrined private companies' religious rights in corporate decision making. However, some federal social programs (the Workforce Investment Act, for example) contain language explicitly prohibiting religious discrimination, others (such as community development block grants and Head Start) might be interpreted as prohibiting employment decisions based on religion, and some other states and localities require religious organizations not to discriminate on the basis of religion in order to be eligible for funding. Obviously, this is an area of employment law that is constantly evolving, and nonprofit managers are encouraged to familiarize themselves with media outlets that provide coverage of this turbulent legal arena.

Disparate Treatment Versus Adverse Impact

Understanding what human resource practices constitute as discrimination requires reading the legal text of Title VII. Discrimination, as defined under Title VII, falls into two categories. What is termed disparate treatment is sometimes also called deliberate or direct discrimination. Under a charge of disparate treatment, a litigant who is a member of a protected group (race, color, religion, sex, or national origin) would argue that he or she was treated differently because of his or her protected class. A litigant might argue that the interviewer indicated racial or national origin bias during the interview, for example. In addition to evidence of direct discrimination, disparate treatment charges require not only that the litigant has been denied access to the employment benefit but also that another person who is not a member of the protected class was chosen. Fortunately, most organizations have put human resource practices and staff training programs in place to alleviate many of the intentional discrimination charges.

Determining the much more common charge “adverse impact” is more complex. Sometimes called indirect or unintentional discrimination, adverse impact occurs when the aggregate outcomes for a protected group are less advantageous than for the majority group. The landmark case in this instance is Griggs v. Duke Power (401 U.S. 424, 1971). Griggs, an African American employee of the Duke Power Company in North Carolina, was denied promotion to a supervisory position because he did not hold a high school diploma. At that time in North Carolina, the high school graduation rates for blacks and whites were significantly different, with blacks earning diplomas at a lower rate (this disparity has since been corrected). The U.S. Supreme Court ruled that the high school diploma requirement discriminated against blacks because they had a lower graduation rate. Further, the organization failed to demonstrate why a high school diploma was necessary to do the job effectively. In fact, some supervisors promoted earlier did not have diplomas.

The Griggs case makes two things clear for nonprofit leaders. First, it is necessary to examine your own human resource practices to ensure that the outcomes for protected groups are not different from the outcomes for majority groups. Second, be certain that you can demonstrate the job-relatedness of any human resource criterion, regardless of whether you think it might be correlated with protected class. For example, imagine that you regularly select staff to attend a leadership development program. To encourage fairness, you make it a practice to choose individuals from across your organization's geographical locations to attend, and you make these decisions one by one over time. Imagine, however, that in compiling an analysis of your decisions in the past year, you discover that in the aggregate, women have been chosen less frequently than men, despite the fact that your workforce is balanced by gender. How would you know whether you have enacted a discriminatory selection for training?

The first test is to see whether you have what is called a prima facie (“on its face”) case of discrimination. The legal test is what is called the four-fifths rule: Was the rate of selection of the women at least four-fifths (80 percent) of the rate of selection for the men? Assume that there are ten women and ten men from whom you might have chosen. If you have chosen five men, you must also have chosen at least four women to diffuse a prima facie case. In the event that there appears to be discrimination after application of the four-fifths rule (in this example, if you chose fewer than four women), can you defend the decisions you made by arguing that the criteria on which you based the selection of trainees are related to job performance? Numerous court decisions based on gender, including well-publicized ones argued by airlines to defend female-only flight attendant positions, have established that gender is not a valid job criterion.

Consider another example. Imagine you are choosing among applicants for a counseling position where the clients speak English. Among your applicant pool are ten U.S.-born native English speakers and ten Chinese-born immigrants with Mandarin as their native tongue. If five of the Americans pass the initial English language test you use for prescreening but only one of the Chinese applicants does, is there discrimination based on national origin? On the face of it, there is a prima facie case of discrimination (50 percent of the U.S.-born make the cut, compared to only 10 percent of the Chinese-born, which fails the four-fifths test). In this situation, however, you may be able to successfully muster a job-relatedness defense that the skill on which you screened (language) is essential to performing the job (counseling clients). Although there are other defenses in the case of prima facie discrimination (seniority system, bona fide occupational qualification), job-relatedness is the best defense (Fick, 2006). Nonprofits need to be careful to use selection criteria that are quantifiable and empirically proven to be related to job performance. General impressions of candidates and their attitudes do not hold up well in court.

Interpretations of Title VII

An interpretation of Title VII surrounds the issue of sexual harassment. Although Title VII did not specifically identify sexual harassment as part of its domain, subsequent court cases have interpreted sexual harassment as discrimination based on gender. According to law, there are two kinds of sexual harassment. The first is called quid pro quo, Latin for “something in exchange for something.” To meet the criteria under this category, a staffer (or in some legal findings, clients or board members) must have been the unwanted recipient of an advance that is sexual in nature, where the “submission to or rejection of this conduct explicitly or implicitly affects an individual's employment,” including employment decisions (Equal Employment Opportunity Commission, 2016). Most organizations have mechanisms in place to ensure that deliberate sexual harassment does not occur, as well as channels for safely reporting incidents.

The category of “hostile work environment” is more subtle. In general, a staffer must have been subjected to either sexual advances or other verbal or physical conduct of a sexual nature that either “unreasonably interfered with an individual's work performance” or created “an intimidating, hostile, or offensive working environment” (Equal Employment Opportunity Commission, 2016). Courts typically consider whether the staffer made it known to the alleged harasser that the advances or behaviors were unwelcome, and the advances or behaviors must have been repeated. However, in some circumstances, courts have interpreted an act as so egregious as to not warrant meeting the conditions of notice and readvance.

Supreme Court cases clarify that both men and women are protected, and harassment can be perpetrated by individuals of the same sex regardless of the sexual orientation of either party (for example, Oncale v. Sundowner Offshore Services, Inc., 523 U.S. 75, 1998). Further, the harasser can be connected to the organization in many capacities: as a supervisor, employee, agent of the organization, co-worker, or nonemployee. Employers can be held liable even if the employee does not complain about the harassment (Faragher v. Boca Raton, 524 U.S. 775, 1998). Finally, the harassed does not need to be the direct recipient of the unwanted sexual behavior. A charge can be filed by anyone affected by the conduct. Court decisions on legal standards for behavior have shifted from those of a “reasonable person” to those of a “reasonable woman” or “reasonable victim.”

Legislation Protecting the Disabled

Other legislation has extended nondiscriminatory practices to other protected groups. For example, the Age Discrimination in Employment Act of 1967 (and amendments in the Older Workers Benefit Protection Act) applies to employers with twenty or more employees and protects workers over age forty (younger in some states) against discrimination based on age. The Pregnancy Discrimination Act (an amendment to Title VII) protects women who are pregnant against refusals to hire, requires treatment of pregnancy that interferes medically with the employee's ability to work to be treated as any other disability, requires that any health insurance offered by the employer include pregnancy coverage (but not abortion coverage), and requires that employees be given leave, vacation calculation, and pay under the same practices that are afforded to other employees on leave.

One final group deserves special explanation: the disabled. The Council for Disability Rights estimates that forty-three million Americans have physical or mental disabilities (Council for Disability Rights, 2009). The employment rate of those with disabilities is half that of those without, despite the fact that two-thirds of those unemployed with disabilities say they would prefer to be working (National Council on Disabilities, 2007).

The Americans with Disabilities Act of 1990, and as amended in 2008, protects those with physical and mental disabilities, whether perceived or real, from discrimination in employment (and public access). The act covers all employers with more than fifteen employees, as well as all state and government programs and activities. The ADA defines a person with a disability as “someone with a physical or mental impairment that substantially limits a major life activity, has a record of such an impairment, or is regarded as having such an impairment” (Equal Employment Opportunity Commission, 2016).

Clarifications of the ADA by the EEOC indicate that the use of items like medications or prostheses does not disqualify a disabled person. Mental and emotional characteristics such as thinking and concentrating are covered, and short-term impairments are generally interpreted as less life-altering (Equal Employment Opportunity Commission, 2000). Active drug use is not a disability, although prior drug use can qualify if the person is discriminated against based on a record or perception of prior use. Although the ADA and its amendments do not specify the disabilities that qualify, case law has upheld such diverse conditions as mobility, vision, speech, and hearing impairments, asymptomatic HIV status, learning disabilities, and mental illness.

The passage of the ADA changed employment screening practices directly. Under the ADA, no employer may require a medical examination prior to extending a job offer. Further, where applicants or employees request “reasonable accommodation” of the physical workplace, the design of their jobs, or their benefits, employers are required to comply to the extent to which the accommodations do not cause the employer undue financial or logistical hardship. Examples of accommodations under ADA might include modifying work schedules, purchasing special equipment to facilitate reading or translation, physical alteration of the work site, or job reassignment.

Legislation Protecting Individuals Based on Sexual Orientation and Gender Identity

Progress toward federal legislation that protects individuals from discrimination based on sexual orientation, gender identity, or transgendered status has been slow in its development. Although not detailed explicitly in Title VII, the EEOC interprets Title VII to prohibit discrimination based on sexual orientation or gender identity, interpreted to be a form of sex discrimination. The Employment Non-Discrimination Act (ENDA) has been considered by Congress many times since its introduction in 1994. ENDA would extend nondiscrimination based on sexual orientation in ways similar to the Title VII and the ADA. In 2009 a transgender-inclusive version of ENDA was introduced; in 2013 a version of the bill passed the Senate, but as of this writing the bill has not passed through the House of Representatives. Executive Order 13672, signed by President Obama in 2014, added gender identity as a protected category in the civilian federal workforce and sexual orientation and gender identity as protected groups for federal government contractors and subcontractors.

Some state and local level protection does exist based on sexual orientation, but the coverage is inconsistent across the United States. At the state level, twenty states and the District of Columbia have discrimination protection based on sexual orientation and gender identity in place, and twelve states and the District of Columbia have discrimination protection based on sexual identity. More than 250 cities and counties have added protections based on sexual orientation or gender identity.

Legislative Protection for Genetic Information

Title II of the Genetic Information Nondiscrimination Act of 2008 prohibits discrimination in employment based on genetic information. This protection extends to all conditions of employment (hiring, promotion, pay, firing, and so on), as well as prohibiting sharing of genetic information. Included in protected data is family medical history, which may be seen as a proxy for genetic predisposition. Harassment and retaliation based on genetic information are prohibited. Except in certain specific cases, the law prohibits the collection of genetic information. Among the exceptions are information needed to support Family Medical Leave (FMLA) requests, voluntary wellness programs, and information obtained inadvertently.

Role of the EEOC in Discrimination Cases

Under federal law, discrimination charges must be filed with the EEOC within 180 days of the incident or awareness that the incident might have caused discrimination. Most state laws allow up to three hundred days. Charges can be brought against an individual or any organization on behalf of the individual. No private lawsuit can be filed until the EEOC evaluates the case. Where EEOC investigation warrants, and where individuals request an EEOC “right to sue,” private lawsuits can be started within a period of 90 days after the right to sue finding (Equal Employment Opportunity Commission, 2016).

Additional Legislation

In addition to the antidiscrimination legislation just described, there are many other major laws that affect your organization. Details about the key legal frameworks are listed here, and the U.S. government's official web portal (www.firstgov.gov) is a great place for nonprofit managers to find resources to answer questions.

  • Fair Labor Standards Act (FLSA) of 1938, which covers wages and hours standards, as well as overtime, for employees who work interstate. This act covers large employers (with $500,000 in annual revenue) and small employers whose employees operate across state borders. Of particular interest in this legislation is the determination of which staff are exempt from overtime pay for work in excess of forty hours per week. “Professionals,” “executives,” and “outside salespeople” are the official exempt categories, but interpretations are more complex. Note: The US Department of Labor issued new FLSA regulations to take effect December, 2016, that will have important impact on certain nonprofits and their employment practices.
  • Equal Pay Act of 1963, which prohibits sex-based wage discrimination and applies to most organizations with one or more employees. Exceptions include seniority, merit pay, and job performance. The Lilly Ledbetter Fair Pay Act of 2009 extended the time allowed for filing pay discrimination claims.
  • Executive Order 11246, which requires nondiscrimination and affirmative action plans of federal government agencies and government contractors.
  • Occupational Safety and Health Act of 1970, which was designed to reduce workplace injuries and illnesses and resulted in the creation of the Department of Labor's Occupational Safety and Health Administration.
  • Immigration Reform and Control Act of 1986, which requires employers to verify employee identity and legal eligibility to work in the United States.
  • Family and Medical Leave Act of 1993, which guarantees up to twelve weeks of unpaid leave to employees in organizations with more than fifty employees to welcome a natural or adoptive child into the family, to care for an immediate relative, or to recover from an illness.
  • The Health Insurance Portability and Accountability Act of 1996 (HIPAA), which is designed to ensure that new staff can obtain health care benefits without being subjected to preexisting conditions clauses. This legislation is complex, and the reader can find details at the Health and Human Services website (www.hhs.gov).
  • USA Patriot Act of 2001, which broadens government ability to review employment records, conduct surveillance of employees and employers, and monitor financial flows.
  • Homeland Security Act of 2002, which contains provisions regarding the hiring of foreign workers. The act created the Department of Homeland Security and transferred the processing of work authorizations from the Immigration and Naturalization Service to the Bureau of Citizenship and Immigration Services, a division of the Department of Homeland Security.
  • The Affordable Care Act of 2010 (Obamacare), which may even the playing field for small nonprofit organizations looking to recruit top talent. Because the act makes health insurance more accessible and affordable for more employees without requiring small employers to actually provide the insurance themselves, smaller nonprofits may be less disadvantaged than before as they compete for personnel.
  • All state and local laws related to the workplace. Many of these follow the spirit of the federal laws but are likely to cover more organizations of smaller size. They may also cover groups not protected by federal legislation.

Make It Legal, Make It Fair

There is a sometimes a paradox in legality and fairness: What is legal is not always perceived as fair, and what is perceived as fair is not always legal. It is, of course, necessary to meet legal standards in all human resource decisions, and the law is relatively clear on what those specifics might be. However, a higher and more complex standard is establishing human resource approaches that are perceived by everyone inside and outside the organization as fair. Promoting antidiscrimination, following legal hiring procedures, and creating legal wages and benefits are all important signals of the centrality of human resources to the nonprofit.

Yet despite consensus on these concepts, implementation can often lead to staff feeling that they are not being treated fairly. In what has been, historically, rare, but may be increasing instances, nonprofit social service workers (following the lead of their compatriots in nonprofit hospitals and many nonprofit educational institutions) may consider creating or joining a union if nonprofit management does not proactively implement state-of-the-art human resource practices and cultures. Commentators have suggested that as the public sector (where union membership is the relatively highest) is shrunk, is increasingly hostile to unions, and/or is contracting out services to the nonprofit sector, the nonprofit sector, itself, may become an arena of the next big unionization push (Hill, 2013). However, observers also note that nonprofit managers may be in a relatively unique position to ensure that a unionization drive is a mutually beneficial exercise (Cohen, 2013). Indeed, as unions are, themselves, part of the nonprofit universe, the two sides in the intra-sectoral labor dispute may be more inclined to work in consonance rather than opposition. In any event, creating open communication channels to bring issues of fairness—and perceived unfairness—to everyone's attention is important. Finally, going beyond simply what is legal to embracing what staff feel is fair takes an organization a long way toward building trust and commitment.

This is especially true for small or religious organizations that may be exempt from the requirements of many of these legislative initiatives. Small or religious organizations that do not respect the spirit of the law (even if not required to respect the letter of the law) do so at their own risk. They run the risk of disengaging the funding community, government opportunities, and local labor markets and talent pools, as well as segments of the giving public. With exemptions for religion-based discriminatory hiring for faith-based organizations seeking public support currently under contention, all organizations need to weigh the mission fulfillment and community needs argument in favor of exclusionary human resource practices against legal and public norms and expectations of fairness and diversity.

Putting It All Together: The Processes of Human Resources

This section of the chapter reviews effective approaches to recruiting and retaining motivated nonprofit staff. We begin by reinforcing the idea of beginning with the desired end state, and we recall the concepts of fit and embeddedness. We discuss how recruitment and selection affect the culture of any nonprofit. We address legal pitfalls. Finally, we raise awareness about what elements of the organization's context must be taken into consideration.

The Human Resource Audit

Earlier in the chapter, we introduced the idea of “starting at the desired end,” that is, figuring out where the organization stands with respect to human resources and where it wants to go. Every nonprofit organization should regularly engage in systematically evaluating where it stands with respect to human resources. Exhibit 22.1 suggests the kinds of questions to be asked and answered.

Once the answers to the human resource audit questions are understood, the organization is ready to begin the process of adding staff in a way that will enhance the organization's movement toward its desired state. The goal is that every hiring and retention decision is made in the context of an overall plan for where the organization is headed. All staff should be involved in the human resource audit process as well as in developing plans for bridging any identified gaps.

The Staffing Plan

Nonprofits are likely to address the issue of staff planning within the broader context of the organization's strategic plan, although all nonprofits would do well to strategically consider the staffing mix at start-up, at present, and for a future desired state. The motivating question for any staffing plan is: “What are the continuing activities that need to be performed to help the organization meets its goals (and, ultimately, its mission)?” The staffing plan involves determination of the complement of staffers (full-time or full-time equivalent, part-time, volunteer, consultant, and outsourced) that will most effectively contribute to achieving the organization's purpose. It is likely that planning such levels will involve careful review of state and federal laws around fair labor standards and the designation of employees as exempt versus nonexempt. The staffing plan will also likely designate staffing positions as belonging to central administration, general operations, or program staff.

Especially in the case of small grassroots organizations transitioning to professionally staffed entities, the staffing plan must address the shift in day-to-day operations from a founding board or executive director to a supervised staff. Funding exigencies, growth projections, community and subsector expectations, and size and scope of expected service provision will all play a role in motivating or constraining the staffing levels set by organizational leaders. Staffing levels and complements for individual program areas may be set by constituent demands and supply for those services, while staffing levels and complements for central administration are likely to vary with the coordination and planning needs of the organization as a whole.

One of the most important yet most overlooked areas in staff planning in the nonprofit sector remains succession planning. In 2003, the United Way of New York City's study of CEOs, board members, and pipeline leaders confirmed sectoral fears that almost half of all New York executive directors were planning to leave their positions within five years at the same time that only one-third of all directors stated that they had a succession plan in place (Birdsell and Muzzio, 2003). Given demographic changes and likely competition for talent from other organizations and sectors, nonprofit leaders can give their organizations a leg up by engaging in reflective succession planning as well as thoughtful leadership development and training. Staffing, succession, and training and development planning will also make staff retention a less daunting challenge.

Recruitment

The first step in recruitment is figuring out what kind of staff the organization is seeking. Typically, a search is initiated by the creation of a new staff position or by the departure of staff in an existing role. In either case, it is important to begin any search with a clear idea of the characteristics the organization is seeking in a candidate. Increasing competition, especially for candidates of color, makes recruiting qualified and appropriate candidates challenging (Salamon and Geller, 2007).

Identifying Job Characteristics

In human resource terminology, these characteristics are called KSAs, for knowledge, skills, and abilities. Knowledge encompasses the content knowledge a staff person needs to know prior to being hired. Proficiency in many positions presumes a specific body of knowledge. Is an understanding of how arts management organizations are funded essential to the position? Is a knowledge of state laws related to nonprofit status required? When thinking about the term knowledge, it is useful to think about what facts an individual should know. The term skills refers to proficiency in doing things with objects or ideas. Is operating a computer necessary for this job? Does the applicant need to be able to calculate tax credits on a loan? When defining the term skills, think about what the applicant needs to do. Finally, abilities refers to the capacity to undertake certain work responsibilities. Does the individual need to be able to communicate effectively? Are supervisory abilities paramount? When defining abilities, think about what the individual has the capacity to accomplish.

KSAs are similar to, but not the same as, competencies (which are defined as capacities to act). KSAs have long been in use in government settings and made their way into the private sector nearly two decades ago. Although the term is somewhat less commonly used in the nonprofit sector, the KSA concept has an important legal distinction. In the event the nonprofit organization is required to demonstrate that a job requirement is related to the ability to perform the job, the organization will be asked to demonstrate what KSAs were used for hiring and how those KSAs are related to job performance. Thus, they serve as the underpinnings for any legal and fair recruitment process.

Effective managers begin by determining what KSAs are desired for the available position through a process called job analysis. This process of discovery usually includes interviewing current and former staff incumbents (if any), dialogue among those who will work with the individual about what they feel is needed for success in the position, and strategic planning about what is needed for the organization in that role. Job analysis is a process of uncovering various perspectives on what the staff position is, might, and should encompass.

Writing Job Descriptions

After the job analysis phase, most organizations write job descriptions. The job description serves three purposes: to help those who will select among applicants consider what is needed for the position, to advertise to potential staff what the job will entail, and for use in legal defense against discrimination charges. It is important that the job description be both comprehensive and flexible. No candidate will meet all desired aspects, and the position's requirements will be fluid over time as needs arise. The effective nonprofit manager strikes a balance, articulating clearly what the organization is seeking without writing an unrealistically rigid characterization.

There are commercially available products for job analysis and the writing of job descriptions, as well as technical assistance available from a variety of consulting firms who specialize in these tasks. Each organization must decide how it will undertake this responsibility. For larger organizations, crafting job descriptions in-house may be easier, as there may be numerous other similar positions. Conversely, it may be easier for outside consultants to compare positions with others in other organizations. For smaller organizations, the task is more difficult and is often best accomplished with outside advice from peer networks combined with sample job description materials found on the Internet.

Searching

Once the job description is in hand, the organization should consider how it will search for applicants. There are many sources of potential employees, grouped for the purpose of discussion here into external and internal types.

The primary consideration when drafting a recruitment strategy is determining the goal of the recruitment program. Is the organization trying to attract a large applicant pool? Is diversity of applications a major objective? Is promotion from within the desired outcome? What are implications of hiring from without versus hiring from within? Are the candidates likely to be available locally, or will a national search be required? Answers to these questions can help inform choices about recruitment strategies. There is significant evidence that recruitment practices do matter to organizations. For example, there is a broad and extensive literature on the effect of different recruitment strategies on applicant perception (Yu and Cable, 2014). Less is known directly about recruitment strategies and organizational effectiveness, but anecdotal research suggests there is good fodder for investigation.

External Approaches

Under some circumstances, searching for potential staff from outside the organization is deemed desirable. Several types of sources can be used, depending on the applicant pool targeted:

  • Print and online ads. Running ads in newspapers or magazines is a broad recruitment approach: it will generate a large applicant pool with a wide range of general skills—all the more so given the huge audience that online versions of these periodicals attract. Advertising in newspapers is a good idea when the organization is entering a new market, needs a large number of staff, wants to broaden its contacts, and has the capacity to review a large number of applications. The cost is related to the advertising rates of the newspaper or magazine itself and the staff to review applications that are generated. The typical urban newspaper ad can generate as many as one thousand applicants, so be prepared to manage the volume. Most newspapers have a local readership, so newspapers allow a geographically targeted search (national newspapers will attract a national pool), although this is increasingly changing as the news goes online and worldwide. As such, this is a good approach for attracting a diverse applicant pool, as a wide array of individuals will be exposed to the advertising.
  • Websites and social networking. Popular and very inexpensive, posting job listings through online databases and clearinghouses like Idealist.org enables nonprofits to reach out for applicants worldwide. Estimates have suggested that recruitment costs can be reduced by as much as 95 percent through online recruiting. Services differ, but they generally allow the nonprofit to specify the characteristics they are seeking and to screen out applicants who lack requisite qualifications. One related issue is that web recruiting acts as a stimulus for applicants to visit the hiring organization's website. There is evidence that website information is used by applicants to assess whether they fit with the organization or not, suggesting that nonprofits should make sure that their websites contain accurate information about the organization's mission and purpose. Also increasingly popular is the use of social networking tools (Facebook, LinkedIn, Plaxo, and YouTube Nonprofit Partners, and others) for recruiting staff, volunteers, and donors. To make the point about the importance of LinkedIn as a tool in recruitment, Zide, Elman, and Shahani-Denning (2014, p. 584) cited a Society of Human Resource Management Survey that revealed that “95 percent of the 541 HR professionals surveyed indicated that they used LinkedIn to recruit passive candidates who might not otherwise apply” and a Forbes article (Schwabel, 2011) that suggested “that many companies believe that the LinkedIn profile has replaced the traditional résumé” (2014, p. 584). Nonprofits that can identify the general user characteristics of these different online social networks can target their recruitment efforts for maximum yield.
  • Professional publications, associations, and conferences. Releasing a job posting through a professional association or advertising in a professional journal is a good idea when the position the organization is seeking to fill is closely related to a specific profession. For example, if the organization is seeking a licensed social worker, advertising in professional social work outlets will attract a large proportion of qualified applicants. Conference listings are good when the organization can identify key conferences where applicants of interest would be in attendance.
  • College recruiting and internship programs. Appropriate for positions requiring a college education, college recruiting is effective for reaching that market of applicants. For nonprofits, education about opportunities in the nonprofit sector needs to be part of on-campus recruitment efforts. Internships are particularly useful to test out staff before making a permanent hire and to allow students exposure to the organization.
  • Government job services offices and placement agencies. These options are appropriate for locating entry and mid-level staff with little to some experience. Both types of agencies prescreen candidates, which can be a cost-saving measure for nonprofits with little time to cull through candidate files. Services are usually free to the organization; government-funded job services work for no fee, while placement agencies usually charge a fee to the applicant.
  • Professional search firms or executive recruiters. Usually the most expensive of the options, professional search firms are a good source of high-level applicants with a specific skill set. Search firms usually offer expertise in identifying applicants with specific experience. They also offer the advantage of confidentiality, as they can make inquiries between the organization and potential applicants without identifying either party. Many search firms charge the hiring organization, not the applicant, and fees typically range from 10 to 25 percent of the first year's salary. Increasingly, search firms and recruiters are specializing in nonprofit placements, and in some cases, these services may be both less expensive and more targeted for the nonprofit sector.
  • Nonprofit-specific career fairs, conferences, showcases. During the first decade of the new millennium, there was an explosion of nonprofit-specific venues for nonprofit recruiting. Since 2001, Idealist.org has been hosting local nonprofit career fairs in cities across the United States. Job-seekers attend for free, while recruiting organizations pay a small fee to help cover costs. State and local associations of nonprofits (along with their national federations) also provide nonprofit career services to help match nonprofit professionals with nonprofit recruiters. The Alliance for Nonprofit Management, an organization dedicated to fostering the next generation of nonprofit leadership operating through college and university chapters across the United States, prepares future nonprofit staff and leaders through internships and coops with their nonprofit partners. Even Youtube.com has jumped into the mix, providing a special nonprofit program to allow third-sector organizations to tell their stories to a wide audience including job seekers.

Internal Approaches

In some cases, filling staff vacancies from inside the organization is the better strategy. The following are internal approaches that may be undertaken:

  • Employee referral. As mentioned earlier, internal referral programs have advantages. Typically, employee referrals are relatively low in cost. Some nonprofits create staff incentive programs that give financial rewards to staff who recruit others who are hired and work successfully in the organization. Employee referrals lead to the identification of potential employees who know quite a bit about the organization and whose interest in the organization is therefore typically high. Employee referral programs tend to generate a geographically local applicant pool, and prospects are limited to candidates who are connected somehow to individuals already in the organization. One downside is that this can make diversifying the nonprofit more difficult.
  • Internal postings and promotion. Making opportunities available to current staff is a critical dimension of a successful nonprofit. When hiring is consistently done from the outside for positions above the entry level, a signal is sent to staff that their opportunities are limited. Ensure that all staff are aware of upcoming openings, and give them access to ample information about the positions. Managing decisions to hire from the outside when there are qualified internal candidates can be difficult, but seriously considering insiders as applicants tends to lead to better perceptions of fairness, even if the internal candidates are not ultimately chosen.
  • Client and volunteer recruitment. A rich source of candidates for nonprofits is the client and volunteer base of individuals who already have a relationship with the organization. These sources offer the benefits of familiarity with the organization and understanding of its basic operations. Many successful nonprofits make the boundaries between volunteers and paid staff permeable. Organizations with client bases can improve services by hiring clients as staff members. As already noted, many nonprofits and affirmative businesses, by mission and strategy, choose to hire mostly or exclusively from within client and volunteer ranks.

In general, what recruitment sources are most effective? Meta-analyses of studies of recruitment sources have found that individuals hired through internal sources are as much as 24 percent more likely to stay on the job for the first year (Yu and Cable, 2014) and tend to be more satisfied than those recruited from the outside. Among the competing explanations for this effect: applicants have a realistic preview of the job; there is better person-job and person-organization fit for inside referrals; internal candidates are of higher quality; and employees are more credible as sources of job information.

Finally, what information should be included in the recruitment process? Effective and accurate communication is always a goal; candidates not hired by the organization will nevertheless learn a lot about it and should be left with a good impression. More information and accurate information both lead to positive outcomes. Friendliness and timeliness on behalf of everyone in the recruitment process leads to perceptions of a fair and friendly organization that is interested in the applicant. Inclusion of women and people of color in the recruitment process signals an organization open to diversity.

Choosing a Candidate

Perhaps the most challenging human resource task is determining which candidate or candidates from the pool of applicants should be chosen. As briefly described earlier, it is important that any applicant be evaluated on whether or not he or she has the ability to perform the required tasks. In nonprofits, the needs for flexibility of staff are often paramount; thus structured approaches are often not practical and are arguably less desirable.

Most nonprofit organizations are also particularly interested in the notion of fit—in many cases, this is interpreted as the extent to which the applicant shares a commitment to the mission. Mission drift is sometimes seen as one result of hiring key staff who do not share the organization's view on its future direction. In all selection decisions, the premiere challenge is finding a qualified, motivated, and adaptable candidate on whom various staff can agree.

Particularly applicable in large nonprofit contexts, staff selection can include highly technical procedures. For example, there is a plethora of well-established selection instruments, including personality, cognitive ability, and honesty testing; assessment centers that evaluate leadership and team performance; and work sample tests that replicate actual portions of the job to be performed. We will review each of these approaches briefly (more extensive details on these topics can be found in Gatewood, Feild, and Barrick, 2015).

Once the recruitment pool has been identified, a critical first step is to review the demographics of the full pool of applicants to ensure that a diverse pool has been garnered. Once that diversity is determined, the next step is to select qualified candidates, Now is the time to apply what has been determined by the job analysis, examining which potential staff members hold the best promise based on the KSAs previously identified for the position. It is best to review a variety of applicant materials, including résumés, letters of interest, and application forms (see Table 22.1).

Table 22.1 The Candidate Selection Process

Questions Aspects to Consider Details Needed Action to Be Taken
Is the candidate qualified? What required qualifications does the candidate clearly meet? Degrees, certifications, credentials, past job titles, dates of employment If yes: Verify facts from sources after candidate has reached the finalist pool. If no: Send rejection letter.
Is the candidate among the best available? What evidence of past performance looks applicable to this position in this organization? Statements of accomplishments, key positions held, experience in related organizations If yes: Investigate or probe into in the interview; administer selection tests, if used. If no: Send rejection letter.
What limitations does past experience suggest?
Can this candidate (with job and organization) be verified? Who are the key references for the applicant? Extent to which listed references can evaluate various qualifications, experiences, motivation, and limitations; candidate consent to check other references not listed If yes: Conduct reference checks after the candidate has reached the finalist pool. If no: Send rejection letter.
Should this candidate be selected? What do various staff sources say? Candidate who best fits the job and the organization at this time If yes: Tender an offer. If no: Wait until an offer has been accepted before rejecting other candidates, politely, in writing.
How does all the evidence collected so far add up? (Consider using a team selection process.)

Step 1: Determine Which Applicants Have the Required Qualifications

Candidates who do not have the required qualifications should be immediately rejected from the pool. Most organizations write a polite letter to the candidate indicating that many other applicants who are more qualified for the position are being considered. It is important to thank candidates for their interest in the organization and to encourage them to apply for future openings as they become available. If possible, keep on file information about applicants who look promising but do not meet the organization's current needs.

For candidates who meet the required qualifications, the organization typically moves on to determine whether this is the best candidate for the position. Although the qualifications must eventually be verified (degrees actually awarded, employment checked, and so on), it is usually best to wait to verify these details until after the candidate has shown interest through the interview.

Step 2: Assess Which Candidates Are Among the Best for the Position

In this stage of the selection process, it is necessary to choose a pool of candidates whom the organization will consider further. The size of the reduced pool will be determined by the number of qualified candidates available, the organization's resources for further investigation, and the timetable under which the decision must be made. Most organizations will reduce the qualified candidate pool to between three and five candidates.

If the organization has the available resources and assessment instruments are considered appropriate for the position being considered, at this stage the organization may ask the candidates to submit to these tests. Many organizations (particularly in the private sector) use psychological tests, the most common of which is called the “Big Five” personality test. The five characteristics, identified through either the Five Factor Index instrument (Goldberg, 1990) or the NEO-PI instrument (Costa and McCrae, 1997) are based on decades of psychological research that suggests that the stable elements of personality include openness to experience, conscientiousness, emotional stability, agreeableness, and extroversion. Of the five, conscientiousness has been shown to be the best predictor of performance overall, and extroversion best for external relations positions like sales or fundraising (Gatewood, Feild, and Barrick, 2015). Tests of general cognitive ability, which research has shown to be among the best predictors of job performance for complex jobs across the United States, with even stronger relationships across Europe (Salgado, Anderson, Moscoso, Bertua, and De Fruyt, 2003), are also widely used. In recent years, honesty tests have become popular. Research findings about the general efficacy of integrity tests exists, but questions remain about the appropriateness of their use, the ability of individuals to fake the results, the underlying conceptual reasons why integrity tests might work, and the cultural contexts in which they are appropriate (Berry, Sackett, and Wiemann, 2007).

Psychological testing has been shown to be a good predictor of future performance and to have high “predictive validity,” as there is empirical evidence that the traits they test are indeed related to some kinds of job performance. Thus, such tests have generally been upheld in most court cases as legal, particularly where the organizations have tested the relationship between test scores and performance in their own organizations. However, personality tests often have low “face validity,” that is, candidates may perceive the tests as inappropriate or invasive, and this sometimes gives rise to perceptions of inequity. Other organizations use work sample tests, and/or “realistic job previews” (RJPs) to assess requisite skills such as financial management, software proficiency, or industry expertise. One challenge in using work sample tests is to identify appropriate tests available for commercial sale or to develop one's own instruments in-house, an expensive undertaking that sometimes requires particular expertise. However, RJPs can take a wide variety of forms, from “homemade” videos providing “realistic” observations of typical work days/assignments to more in-depth trial assignments that may range from a few minutes to whole days on an assortment of tasks. Supporters of RJPs point to the two-way street aspect of evaluation they provide: organizations observe how the candidate actually handles the work expected, and candidates observe how the organization is actually managed. For organizations interested in “fit,” RJPs provide an opportunity for both sides of the recruiting equation to test out values and work congruence.

Another popular selection tool, assessment centers, is very effective if the position requires leadership or team management skills, but their design and administration are expensive. In general, the advantage of work sample tests is that they assess work qualifications directly. Thus, they tend to have high face validity and are usually perceived by applicants as fair since they are directly related to the work to be performed.

Perhaps the holy grail in selection is the personal interview. Historically conducted face-to-face, some organizations are finding that resource constraints and large applicant pools make preliminary telephone, video, or web-based interviews an important first screening test. Empirical evidence about selection interviews is mixed. Research shows that interviews have low predictive validity for job performance but high face validity, as they are perceived as desirable by both interviewers and interviewees (Macan, 2009). Despite limitations, interviews are nearly universally conducted in selection.

We offer the following guidelines to help interviewers do a better job at conducting effective interviews:

  • Use a structured interview format. A consistent finding in the selection literature is that the same questions should be asked of all candidates for the position. Thus, rather than using a free-flowing conversation to assess candidate appropriateness, determine ahead of the interview what questions will be asked of all candidates. This helps the organization keep the interview tied to the relevant KSAs being assessed, it encourages managers to consider carefully the characteristics they are seeking before the interview, and it ensures that each candidate is asked to address the same issues.
  • Stick with behaviors. Successful interviewing relies on conversations that focus on the behaviors candidates have exhibited in past work settings. Interview questions should ask what the candidate did in past situations, as past behavior has been shown to be the best predictor of future performance.
  • Keep it legal. As covered in detail earlier, there are many categories of protected employees. No interview questions should explore any protected category, either deliberately or inadvertently. For example, it is never appropriate to ask candidates whether they have made child care arrangements or they have spousal coverage on benefits (implying gender or parental status); instead, ask if the candidate is able to work the hours required. Never ask candidates when they graduated from high school or college or earned a professional certification (implying age); instead, ask if the degree has been obtained or if the certification is currently valid. Do not ask whether a candidate is a U.S. citizen; ask instead whether the candidate is authorized to work in the United States or can gain authorization if selected for the position.
  • Consider a team interview. A relatively new development in selection involves team-based selection. Research suggests that conducting a team interview (with two to five members in diverse positions who are savvy about employment practices) and using a team selection process can enhance fit and improve commitment to selection decisions (Stewart, 2003). Team interviews also enhance the likelihood of a realistic job preview that outlines both the strengths and weaknesses of the position, making it more likely that the candidate will be informed about what the position will really entail, enhancing early commitment to the organization and encouraging self-selection out of the process for candidates who feel they would not be a good match. Realistic job previews also have the advantage of setting appropriate expectations for those accepting the position (Morse and Popovich, 2009).

Step 3: Verify Candidate Qualifications and Match

Once a candidate has passed the interview stage, it is time to check references. The candidate will have provided references in writing or listed names to be contacted. In either case, it is advisable to follow up with a telephone call with specific questions. These questions should be designed to probe information already obtained from other sources and to facilitate more detailed understanding of the candidate's qualifications.

The reference-checking process is fraught with difficulties. Many former employers will provide only very basic information, including dates of employment and whether the employee is eligible for rehire. This reluctance is sometimes due to personal preferences and at other times is the result of legal counsel's advice to avoid possible slander or libel suits. Yet reference checking is a step that should never be skipped: It is imperative to show “due diligence” in the hiring process. A legal concept called “negligent hiring” can be invoked by staff members who feel that adequate precautions were not taken to ensure that the candidate does not prove dangerous to the other staff (Gatewood, Feild, and Barrick, 2015).

Step 4: Make the Selection Decision and Tender the Offer

Once all information has been collected, it is time to make an offer to the leading candidate. Ideally, there is agreement among those involved in the selection process as to who the best candidate is. Often there is more than one leading candidate. It is a good idea to keep all top candidates in the pool until a final offer is accepted. The offer should be given by phone, followed up with details in writing. The offer letter should include the name of the position, annual (or hourly) salary, benefits to be included in the package, starting date, and terms of employment (full-time permanent, part-time temporary, and so on). The letter should include a deadline, usually within two weeks, by which the candidate must reply. Salary level should be discussed with the candidate before tendering the final offer.

Summary of the Selection Process

To summarize, the selection process should be designed to attract and hire qualified candidates who fit both the job and the organization. Throughout the process, attention must be paid to the overall hiring strategy and staff and succession planning of the organization. Performance standards must always be kept in mind during the selection process. A thorough job evaluation should help guide the criteria on which decisions are made. It is advisable to involve multiple staff members in the selection process to ensure an open dialogue among current and future staff. Legalities should be considered, and each step of the selection process should be valid in that it leads to the selection of a staff member who can succeed in the organization.

Retention Through Motivation

Once the organization has selected the right staff and the right complement of staff to achieve organizational goals, the next (ongoing) steps involve motivating and retaining (good) people. For-profit organizations and traditional business schools have spent the better part of a century trying to understand and enact the elusive motivation of staff that brings organizational effectiveness. The good news, as we noted at the beginning of this chapter, is that motivation of staff is one area where nonprofit organizations seem to have the inherent advantage. Indeed evidence shows that mission attachment of nonprofit workers enhances their satisfaction and increases their intention to stay, especially for younger and part-time workers (Brown and Yoshioka, 2003).

Study after study has demonstrated that nonprofit employees are more engaged, more motivated, and sometimes even more satisfied in and by their work than employees in other sectors (for example, De Cooman, De Gieter, Pepermans, and Jegers, 2009). Yet turning that motivation into productivity and guarding against burnout remain confounding issues for nonprofit leaders. Developing work-life balance policies, like flexible scheduling and family leaves, is key to retaining nonprofit staff (Pitt-Catsouphes, Swanberg, Bond, and Galinsky, 2004), especially for nonprofits with more than one hundred staff members. And retaining experienced workers when pay and benefits are not competitive can be difficult. Furthermore, assuming that all nonprofits have the motivation advantage is misleading. Small nonprofits motivate employees toward goal achievement differently from larger nonprofits, and great variability in motivational techniques and organizational cultures exist across (and within) nonprofit subsectors. Indeed, motivating employees in large urban hospital systems may take a very different organizational culture and set of tools than motivating employees in a small rural community development corporation.

There are any number of theories that purport to explain how organizational actors are motivated. These include needs theories that emphasize how organizational life can help satisfy individual desires (Maslow, 1943) and process approaches like equity (Adams, 1963) and expectancy theories (Vroom, 1964), which emphasize the cognitive analyses and choices that individuals make in deciding how much exertion of effort is worth their while. These concepts have then been differentially applied by the generic management literature to construct techniques and programs aimed at increasing employee motivation and concomitant productivity. In the for-profit world, management “flavors of the month” have included the recognition of individual differences in designing motivation programs, managing by objectives (using goal setting to spur effort), basing rewards on performance, and enhancing opportunities for participation in decision making. Many of these theories and applications start with the assumption that human resources need to be aligned with organizational goals, and motivation techniques exist to do just that. (Compensation strategies and designs are discussed in depth in Chapter Twenty-Three.)

These theories and applications are variably useful to nonprofit leaders as suggested by the review work of Schepers, De Gieter, Pepermans, Du Bois, Caers, and Jegers (2005). Indeed, these authors underscore our point that nonprofit employees might be differentially motivated from for-profit employees at the same time that nonprofit employees in different subsectors may also be uniquely motivated. Robert C. Clark (2006) of the Harvard Law School is quietly shopping around his potential answer to the riddle of nonprofit motivation—a strong moral system that sustains and enhances nonprofit participation through internalized values and norms and the threat of sanctions including social disapproval and guilt.

In the end, though, it might be most helpful to reconceptualize motivation in nonprofits as part of the larger human resource system embedded within the organization's culture, always with an eye toward the power of the mission. In nonprofit (and in particular service) organizations, human resources are not so much aligned with the organization as they are the organization. Further, it is often the case that nonprofits do not have to align employee goals with organizational goals because the selection process and the draw of the mission have already done that.

For nonprofits, then, activity around motivation might best be spent nourishing an organizational culture that values all constituencies, respecting each participant's contribution to fulfillment of mission. While such motivation may be complemented by compensation and benefit programs, it is also enacted by the management of organizational symbols, rites and rituals, and affirmative events and recognition. Progressive nonprofit cultures motivate employees through fair and humane compensation and benefits but also affirm people's value and commitment to the organization's mission in an ongoing fashion.

Discharge, Layoffs, and Voluntary Turnover

Although we hope, and textbooks infer, that organizations can motivate people to stay goal-focused and loyal, we know that organizational turnover is a fact of life. Getting a handle on voluntary turnover seems especially important to nonprofit organizations that are, indeed, defined by their human resources. Costs of voluntary turnover, even in organizations not so dependent on labor, can be staggering, if not debilitating. Immediately, turnover means starting the recruiting, selecting, and even training processes all over and incurring their concomitant costs. There is also the disruption to the organization's processes, culture, and other constituents when old faces disappear.

Traditional advice to managers suggests a correlation between job satisfaction and voluntary turnover. However, many of the causes of turnover are varied and often not directly under the control of the organization. These include, most conspicuously, labor market conditions and alternative job (and life) opportunities. Recent literature has sought to explore how even these external factors might be addressed by organizational leaders eager to retain their most valued and valuable employees. A wave of literature in the for-profit sector cited earlier posits that “job embeddedness” is an even better predictor of staying the organizational course than job satisfaction, organizational commitment, job alternatives, and job search (see Mitchell, Holtom, Lee, Sablynski, and Erez, 2001). As noted earlier, these researchers define job embeddedness as a multifaceted construct that includes three core components: links between individuals and co-workers, perceptions of fit with both organization and community, and the sense of sacrifice if the position were to be relinquished.

This line of thinking takes organizational leaders out of the realm of the “at-work-only” context and suggests that leaders need to take a more holistic approach to employees' well-being. Encouraging employees' links to co-workers, boards, and clients might elevate employees' feelings of embeddedness, as would encouraging employees' connections to community activity. In many ways, these suggestions may be second-nature to leaders of community-based organizations, but their value to organizational human resources has not been so acutely supported in the past. We suggest that in the nonprofit context, job embeddedness often morphs into organizational embeddedness, which is often overlaid with a sense of community embeddedness. If organizational leaders ignore the reality of embeddedness within a job, an organization, or a community, they do so at their own peril. Conversely, finding organizationally sanctioned ways to encourage cross-linkages and social networks, as well as community involvement, will likely result in more embedded and then committed staffers and may go a long way toward supporting organization and community missions.

Particularly in economic downturns, some organizations inevitably find it necessary to lay off staff involuntarily. Inconsistent funding streams, failure to obtain grants or grant renewals, or a general downturn in demand can all lead to these difficult decisions that challenge the very fabric of a nonprofit's culture. Our general advice for downsizing (as it is bloodlessly called) is to avoid it when possible and, when it is unavoidable, to enact it mindfully. This includes careful performance-based identification of those to be eliminated, sufficient advance warning, adequate explanation of rationale, and assistance in outplacement. Perhaps paradoxically, handling these issues with a personal touch is important. Although an executive's instincts may be to avoid face-to-face conversations with those being terminated or to delegate this responsibility to staff, handling these issues openly, honestly, and directly is the best approach. Legal considerations are also important. Many downsizings target high-paid workers as a cost-cutting measure, resulting in class action lawsuits for discrimination based on age. Finally, managers also must not forget the remaining staff. Research suggests that those who retain their jobs are often haunted by stress, fatigue, and guilt.

Make or Buy? Outsourcing Human Resources

One contemporary trend is toward the outsourcing of human resource functions. For small nonprofits in particular, the attraction of delegating human resource functions to external experts may be strong: often there is little internal capacity to perform what are viewed as specialized tasks. Indeed, the outsourcing of recruitment, applicant screening, relocation services, payroll, and benefits is common in some subsectors.

Nonetheless, each organization must decide which human resource functions are core to its approach. For many organizations, this makes deciding to outsource payroll and benefits delivery (but not design) a clear choice: external vendors often have software and specialized expertise in delivering these services, and the cost can be advantageous. However, for human resource functions more central to the organization's mission, such as attracting and selecting staff, it often makes sense to keep these functions in-house. Although there can be economic benefits of scale when outsourcing recruitment and selection in small organizations, these reduced costs can sometimes also translate into loss of control of attraction of staff who fit the organization's culture. Outsourcing human resource functions that play critical roles in identifying and retaining staff who share the organization's mission are often best left inside.

One notable exception is the idea of collaborating across organizations to provide health care and retirement benefits. For small nonprofits in particular, purchasing power for health care packages and investment power for retirement are in short supply. Joining a benefits collaborative, or creating one, can dramatically decrease the cost of such services per individual employee.

When a decision to outsource is made, it is imperative to follow up with thorough management of the outsourced contracts as well as evaluation of the efficacy of those relationships after a short period. In addition to considering administrative costs, organizations are well advised to measure staff satisfaction with outsourced services.

One last outsourcing trend worth noting here is the growing industry of “rent an ED” (executive director) for nonprofits in transition. In the last decade a whole field has developed to supply transitioning nonprofits with interim executive leaders (IELs). Consulting and headhunting firms train displaced and aspiring EDs to become IELs to serve nonprofits that have been left leaderless. As talk of a coming crisis in nonprofit leadership (brought about by the en masse retirements of Baby Boomer EDs) has proliferated, so have firms, both for-profit and nonprofit, that specialize in outsourcing the ED function, at least temporarily.

Summary: Effective Human Resource Practice

If the more humanistic aspects of this chapter have been insufficient to jump-start a reluctant nonprofit human resource leader, consider this: research suggests that human costs (payroll, benefits, training, and so on) in labor-intensive nonprofit organizations can account for more than 75 percent of total costs, compared to under 15 percent in capital-intensive organizations (Macpherson, 2001). Obviously, inattention to the major resource of an organization is a recipe for trouble. And this chapter has recommended anything but inattention.

We began with the suggestion that human resources—which we define broadly as “the organization”—is usefully construed as a systems dynamic. Successful nonprofit leaders work with staff to define organizational goals around human resources as well as mission fulfillment. The parts are interconnected—breakdowns in human resource leadership (a disintegration of organizational culture, a spate of voluntary departures, and so on) will likely lead to disrupted service delivery, which can tarnish reputation, diminish the ability to acquire funds, and cause harm in myriad other ways. A smooth-running organization will devote executive-level attention to planning around human resources.

We recognize that one size does not fit all; enabling dialogue around human resource goals is highly dependent on an organization's size and life cycle (not to mention cultural and industry or subsector norms). We argue that value-creating and value-diffusing nonprofits and their component parts are well advised to engage the whole of their labor force in the human resource process at all stages of the organization's growth. Executives in different contexts will necessarily face different human resource decisions and must ask context-relevant questions. To illustrate how some of these contextual elements might play out, a sampling of how size and life cycle of the organization influence what human resource questions should be asked is presented in Table 22.2. These questions might be periodically reviewed to take stock of how well the organization is doing in developing and maintaining their human resource approach.

Table 22.2 Relevant Human Resource Questions as a Reflection of Organization Size and Life Cycle

Matter Under Consideration Small or Start-Up Large or Established
Culture Do our mission, vision, and strategy support our culture? Should our human resource systems be professionalized? If so, how? Should human resource responsibilities be part of existing staff roles, or are separate positions warranted? Do our mission, vision, and strategy support our culture? Is our staff culture consistent with the values of our mission? Has human resources remained an integral part of our strategic thinking, or has becoming functionalized make it separate? Does our large organization feel small?
Legal At what staff size do state labor and employment laws apply? At what staff size do federal labor and employment laws apply? Are we above those levels? Is our subsector subject to further labor regulation? Are we compliant with state labor and employment laws? Are we compliant with federal labor and employment laws? Are we superseding legal standards in promoting an equitable workplace? Is our subsector subject to further labor regulation?
Human resource audits When and how should we allocate funds to human resource audits? Where can we find sample materials and benchmarks? What are the goals of our human resource audits? Do our audits meet those goals? Are our human resource audits comprehensive? Are we using a variety of metrics?
Staffing Plan Do we need to grow our staff to meet our mission? If so, how will we identify the resources to grow our staff? Do we have the right complement of staff to meet our mission? Are we planning growth, transition, or downsizing?
Selection Does our small size allow growth from inside, or is external recruitment more likely? Do religious orientation, regional culture, industry subsector, or other factors delimit our selection? Does our culture promote growth from the inside? Have we identified appropriate channels through which to search for unique skills? Do religious orientation, regional culture, industry subsector, or other factors delimit our selection?
Retention and motivation How much does our small size contribute to the culture we have developed? If we are growing, how is this affecting our culture? What motivates our staff? How do we allocate resources to motivate and retain our proven staff? Which staff are leaving voluntarily, and why are they leaving?
Discharge, layoff, and turnover Absent large size or long-term community track record, how do we embed our employees? How do we leverage our size, standing, and reputation to help embed our proven employees?
Make or buy? Do we “buy” to attempt to keep permanent staff size small? Does our choice to “buy” alienate or support permanent internal staff?

Certainly, some subsectors (and within subsector, particular organizations) of the nonprofit universe are marred by less than stellar labor records, and so we underscore the importance of rethinking the organization from the standpoint of those who make it work. All nonprofit leaders can be guided by the basic questions raised by this chapter, and the answers, of course, will vary: What motivates employees? What embeds them in their jobs, organizations, and communities? What laws model best practices, even when size or subsector exempt an organization? What staffing plans best support an organization's human resource goals? What recruitment and selection processes are most likely to result in an augmentation of the most laudable components of the organization's unique culture? And finally, what are all of our goals for the people of the organization?

Since the process of answering the questions is likely to be as important as the actual answers, it is through the continuous re-creation of human resource goals that an effective nonprofit human resource culture is designed.

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