The Dartmouth’s Internet strategy: Charles Davant, “The D, Launching On-Line Version, Enters Cyberspace,” The Dartmouth, May 23, 1995, http://thedartmouth.com/1995/05/23/news/the.
Background on Thomas Edison: Randall E. Stross, The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World (New York: Crown, 2007).
Definitions of innovation: Hutch Carpenter, “25 Definitions of Innovation,” Blogging Innovation, August 25, 2010, www.business-strategy-innovation.com/wordpress/2010/08/25-definitions-of-innovation/.
Accounting Hall of Fame: Fisher College of Business, Ohio State University, “The Accounting Hall of Fame,” http://fisher.osu.edu/departments/accounting-and-mis/the-accounting-hall-of-fame/.
Procter & Gamble definitions of innovation: Bruce Brown and Scott D. Anthony, “How P&G Tripled Its Innovation Success Rate,” Harvard Business Review, June 2010.
“Strategic inflection points offer promises as well as threats”: Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Currency, 1996).
Shortening corporate life span: Richard N. Foster and Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market—And How to Successfully Transform Them (New York: Currency/Doubleday, 2001).
Holly’s laptop: Scott D. Anthony, “Lessons from My Daughter’s Laptop,” Harvard Business Review Blog Network, April 14, 2011, http://blogs.hbr.org/anthony/2011/04/lessons_from_my_daughters_lapt.html.
Parenting case study: William A. Sahlman, “Parenting Magazine,” Case 9-291-015 (Boston: Harvard Business School, 1990).
Innovator’s DNA work: Jeffrey Dyer, Hal Gregersen, and Clayton M. Christensen, “The Innovator’s DNA,” Harvard Business Review, December 2009; and Jeffrey Dyer, Hal Gregersen, and Clayton M. Christensen, The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators (Boston: Harvard Business Review Press, 2011).
Hollywood pitch: Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007).
Steve Blank: Steve Gary Blank, Four Steps to the Epiphany (San Mateo, CA: Cafepress.com, 2005).
Clayton Christensen: Clayton M. Christensen, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Boston: Harvard Business School Press, 1997); Clayton M. Christensen and Michael E. Raynor, The Innovator’s Solution: Creating and Sustaining Successful Growth (Boston: Harvard Business School Press, 2003); Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth, Seeing What’s Next: Using Theories of Innovation to Predict Industry Change (Boston: Harvard Business School Press, 2004); Clayton M. Christensen, Curtis W. Johnson, and Michael B. Horn, Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns (New York: McGraw-Hill, 2008); Clayton M. Christensen, Jason Hwang, and Jerome Grossman, The Innovator’s Prescription: A Disruptive Solution for Health Care (New York: McGraw-Hill, 2009).
Peter Drucker: Peter F. Drucker, “The Discipline of Innovation,” Harvard Business Review, May–June 1985; Peter F. Drucker, Innovation and Entrepreneurship (New York: HarperCollins, 1985).
Thomas Alva Edison: Stross, The Wizard of Menlo Park.
Richard Foster: Foster and Kaplan, Creative Destruction; Richard N. Foster, Innovation: The Attacker’s Advantage (New York: Summit Books, 1986).
Vijay Govindarajan: Vijay Govindarajan and Chris Trimble, Ten Rules for Strategic Innovators: From Idea to Execution (Boston: Harvard Business School Press, 2005); Vijay Govindarajan and Chris Trimble, The Other Side of Innovation: Solving the Execution Challenge (Boston: Harvard Business School Press, 2010); Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble, “How GE Is Disrupting Itself,” Harvard Business Review, October 2009.
Bill James: Bill James, The New Bill James Historical Baseball Abstract (New York: Free Press, 2001); Scott D. Anthony, “Major League Innovation,” Harvard Business Review, October 2009.
A. G. Lafley: A. G. Lafley and Ram Charan, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (New York: Random House, 2008); A. G. Lafley, “What Only the CEO Can Do,” Harvard Business Review, May 2009.
Roger Martin: Roger L. Martin, The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (Boston: Harvard Business Press, 2007); Roger L. Martin, The Design of Business: Why Design Thinking Is the Next Competitive Advantage (Boston: Harvard Business Press, 2009).
Michael Mauboussin: Michael J. Mauboussin, More Than You Know: Finding Financial Wisdom in Conventional Places (New York: Columbia University Press, 2007); Michael J. Mauboussin, Think Twice: Harnessing the Power of Counterintuition (Boston: Harvard Business Press, 2009).
Rita McGrath: Rita Gunther McGrath and Ian C. MacMillan, “Discovery-Driven Planning,” Harvard Business Review, July–August 1995; Rita Gunther McGrath and Ian C. MacMillan, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (Boston: Harvard Business Press, 2009).
Joseph Schumpeter: Joseph R. Schumpeter, Capitalism, Socialism, and Democracy (New York: Harper & Brothers, 1942).
“The customer rarely buys”: Peter F. Drucker, Managing for Results (London: William Heinemann Ltd., 1964).
Various Edison quotes: Gerald Beals, “Thomas Alva Edison ‘Quotes,’” Thomas Alva Edison, American Inventor, 1847–1931, Web site, 1996, www.thomasedison.com/quotes.html.
“What Facebook did was people-centric, not photo-centric”: James Joaquin, quoted in Jefferson Graham, “Facebook’s ‘Tagging’ Option Is a Big Hit with Photo Sharing,” USA Today, September 23, 2009, www.usatoday.com/tech/news/2009-09-22-facebook-photo-sharing-tagging_N.htm.
The Economist chart about the number of blades: “The Cutting Edge,” The Economist, March 16, 2006, www.economist.com/node/5624861?story_id=5624861.
Sin of gluttony: James Clayton, Bradley Gambill, and Douglas Harned, “The Curse of Too Much Capital: Building New Businesses in Large Corporations,” McKinsey Quarterly, no. 3 (August 1999).
Sin of envy: Govindarajan and Trimble, The Other Side of Innovation.
Sin of wrath: Daniel Pink, Drive: The Surprising Truth About What Motivates Us (New York: Riverhead Books, 2009).
Day 1
Information about the post office: Scott D. Anthony, “The Key to Spotting Disruption Before It Happens,” Harvard Business Review Blog Network, May 4, 2010, http://blogs.hbr.org/anthony/2010/05/the_key_to_spotting_disruption.html.
Growth-gap death spiral: Christensen and Raynor, The Innovator’s Solution, chapter 9.
“By the time the writing is on the wall”: Christensen et al., Seeing What’s Next, conclusion.
Faraci at newspaper industry conference: Rich Edmonds, “Timely Tough Love for the Industry,” PoynterOnline, April 15, 2008, http://legacy2.poynter.org/column.asp?id=123&aid=141581.
Day 2
Lafley quote: The quote was from a discussion with the author at the May 2008 PDMA and IIR Front End of Innovation conference in Boston. A summary version of this conversation appears in Scott D. Anthony, “Game-Changing at Procter & Gamble,” Strategy Innovation 6, no. 4 (2008), www.innosight.com/documents/protected/SI/JulyAugust2008StrategyandInnovation.pdf. For a full transcript, e-mail the author at [email protected].
Day 3
Job-to-be done lens: Clayton M. Christensen, Scott D. Anthony, Gerald Berstell, and Denise Nitterhouse, “Finding the Right Job for Your Product,” MIT Sloan Management Review 48, no. 3 (2007).
“The customer rarely buys”: Drucker, Managing for Results.
Day 4
Different types of nonconsumption: W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Boston: Harvard Business School Press, 2005); Christensen and Raynor, The Innovator’s Solution, chapter 4; C. K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Upper Saddle River, NJ: Wharton School Publishing, 2006).
ChotuKool story: Matthew J. Eyring, Mark W. Johnson, and Hari Nair, “New Business Models in Emerging Markets,” Harvard Business Review, January–February 2011.
Day 5
Tata Nano story: Mark W. Johnson, Seizing the White Space: Business Model Innovation for Growth and Renewal (Boston: Harvard Business Press, 2010); Scott D. Anthony, “Is the Tata Nano Really ‘The People’s Car’?” Harvard Business Review Blog Network, November 13, 2009, http://blogs.hbr.org/anthony/2009/11/is_the_nano_really_the_peoples.html.
Day 6
“Do the job of discovering the job”: Scott D. Anthony et al., The Innovator’s Guide to Growth: Putting Disruptive Innovation to Work (Boston: Harvard Business School Press, 2008), chapter 4.
Day 8
Adapting and adopting from another field: David Kord Murray, Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (New York: Penguin Group, 2009).
Background on MinuteClinic: Richard Bohmer and Jonathan P. Groberg, “QuickMedx, Inc.,” Case 9-603-049 (Boston: Harvard Business School, 2002).
Day 9
Netflix contest: Steve Lohr, “A $1 Million Research Bargain for Netflix, and Maybe a Model for Others,” New York Times, September 21, 2009, www.nytimes.com/2009/09/22/technology/internet/22netflix.html.
Day 10
Strategy canvas: Kim and Mauborgne, Blue Ocean Strategy; see also Anthony et al., The Innovator’s Guide to Growth, 130.
Day 11
Telephone service example: Anthony et al., The Innovator’s Guide to Growth, 69.
Gillette example: Ellen Byron, “Gillette Sharpens Its Pitch for Expensive Razor,” Wall Street Journal, October 6, 2008, http://online.wsj.com/article/SB122325275682206367.html.
Gillette Guard example: Brown and Anthony, “How P&G Tripled Its Innovation Success Rate.”
Day 12
Overview of disruptive technology: Christensen, The Innovator’s Dilemma; Christensen and Raynor, The Innovator’s Solution.
Day 13
Apple revenues: Figures from Apple’s financial filings, available at http://investor.apple.com/sec.cfm.
Definition of business model: Johnson, Seizing the White Space.
Day 14
Idea résumé: Anthony et al., The Innovator’s Guide to Growth, 129.
Day 15
“For every one of our failures”: Scott Cook, quoted in Jena McGregor, “How Failure Breeds Success,” BusinessWeek, July 10, 2006.
Day 16
Original four P’s article: Scott D. Anthony, “The 4 P’s of Innovation,” Harvard Business Review Blog Network, June 10, 2010, blogs.hbr.org/anthony/2010/06/the_4ps_of_innovation.htm.
Day 17
Discovery-driven planning process: McGrath and MacMillan, Discovery-Driven Growth.
Day 18
Integrated experiments: Clark G. Gilbert and Matthew J. Eyring, “Beating the Odds When You Launch a New Venture,” Harvard Business Review, May 2010.
TVinContext story: Scott D. Anthony, The Silver Lining: An Innovation Playbook for Uncertain Times (Boston: Harvard Business Press, 2009), 103–104.
Day 19
Hollywood pitch: Heath and Heath, Made to Stick.
Day 20
Dow Corning thought experiment: Johnson, Seizing the White Space, 59.
Coffee story: Scott D. Anthony, “Innovators: Become Active Experimenters,” Harvard Business Review Blog Network, March 29, 2010, http://blogs.hbr.org/anthony/2010/03/innovators_become_active_experimenters.html.
Day 21
Confirmation bias example: A. H. Hastorf and H. Cantril, “They Saw a Game: A Case Study,” Journal of Abnormal and Social Psychology 49 (1954): 129–134.
Wisdom of crowds: Don Tapscott and Anthony D. Williams, Wikinomics: How Mass Collaboration Changes Everything (New York: Penguin Group, 2006); James Surowiecki, The Wisdom of Crowds (Anchor: Garden City, NY, 2005).
Day 22
Benefits of scarcity on innovation: Anthony, The Silver Lining.
Downside of abundance: Clayton et al., “Curse of Too Much Capital.”
Heath brothers’ thought experiment: Heath and Heath, Made to Stick, 119–120.
Goals and bounds tool: Anthony et al., The Innovators’ Guide to Growth, 27–30.
Day 23
Richard Foster’s research: Foster and Kaplan, Creative Destruction.
R&R case study: Howard M. Stevenson and Jose-Carlos Jarillo Mossi, “R&R,” Case 9-386-019 (Boston: Harvard Business School, 1985); Anthony, The Silver Lining, chapter 6.
Day 24
Core competence: C. K. Prahalad and Gary Hamel, “The Core Competence of the Corporation,” Harvard Business Review, May–June 1990.
Xiameter study: Johnson, Seizing the White Space, chapter 3.
Day 25
Microsoft story: Robert A. Guth, “Microsoft Bid to Beat Google Builds on a History of Misses,” Wall Street Journal, January 16, 2009; Scott D. Anthony, “Microsoft: Letting Disruption Slip Through Its Fingers,” Harvard Business Review Blog Network, January 16, 2009, http://blogs.hbr.org/anthony/2009/01/microsoft_letting_disruption_s.html.
Linksys and Brad Anderson stories: Anthony et al., The Innovator’s Guide to Growth, chapter 8.
“If you want to really continually revitalize the service”: Jeff Bezos, interview with Innosight, October 13, 2008.
Day 26
Study on failures: M. A. Maidique and B. J. Zirger, “New Product Learning Cycle,” Research Policy14 (1985): 299–313.
Football coaches making suboptimal decisions: Mauboussin, Think Twice.
Day 27
Christensen’s “ticking clock”: Christensen and Raynor, The Innovator’s Solution, chapter 9.
Day 28
Innovator’s DNA: Dyer, Gregersen, and Christensen, The Innovator’s DNA.