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The Online Marketplace Advantage
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The Online Marketplace Advantage
by Philippe Corrot, Adrien Nussenbaum
The Online Marketplace Advantage
Cover
Title Page
Copyright
Dedication
Introduction: The Marketplace Imperative
1 Our Marketplace Discovery
2 Defining the Marketplace Opportunity for Retail
3 The Marketplace Revolution Comes to B2B
4 Designing Your Marketplace Strategy for Maximum Impact
5 Make‐or‐Break Marketplace Best Practices at Launch and Beyond
6 Feeding the Flywheel – Scaling Your Marketplace
Conclusion: The Marketplace Revolution Rolls On
Acknowledgments
Author Bios
Index
End User License Agreement
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Prev
Previous Chapter
Cover
Next
Next Chapter
Title Page
Table of Contents
Cover
Title Page
Copyright
Dedication
Introduction: The Marketplace Imperative
The Organization of This Book
Our First Step
Making the Marketplace Decision
Before the Launch
Operating the Marketplace
1 Our Marketplace Discovery
Chapter Summary
2 Defining the Marketplace Opportunity for Retail
Best Buy Canada – Stitching together stores and a marketplace
Catch – From a website to a marketplace
NBCUniversal – Driving retail with media
Chapter Summary
Note
3 The Marketplace Revolution Comes to B2B
Toyota Material Handling – Transforming relationships
Parts Town – Kinetic growth
TradeSquare – A purpose‐built B2B marketplace
Chapter Summary
4 Designing Your Marketplace Strategy for Maximum Impact
Assembling the Team
Defining the Operations Teams
Establishing Expertise
Mapping Out the Shoppers' Journey
Building the Brand
The Minimum Viable Ecosystem
Hitting the Ground Running
Chapter Summary
5 Make‐or‐Break Marketplace Best Practices at Launch and Beyond
Reaching Every Stakeholder
The Myth of Cannibalization
The Change Management Challenge
Recruiting and On‐Boarding High‐Quality Sellers
The Dropship Question
The Brand: Protecting and Enhancing It
Getting the Word Out
Chapter Summary
6 Feeding the Flywheel – Scaling Your Marketplace
Assortment Strategy
Seller Strategy
Customer Strategy
Marketplace Technology
Internal Stakeholders
International Expansion
Chapter Summary
Conclusion: The Marketplace Revolution Rolls On
Acknowledgments
Author Bios
Philippe Corrot
Adrien Nussenbaum
Index
End User License Agreement
List of Illustrations
Chapter 4
Figure 4.1 Marketplace Temple
Guide
Cover Page
Title Page
Copyright
Dedication
Introduction: The Marketplace Imperative
Table of Contents
Begin Reading
Conclusion: The Marketplace Revolution Rolls On
Acknowledgments
Author Bios
Index
Wiley End User License Agreement
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