CONTENTS
The UnStoppables in Seven Sentences
Chapter 1: Who Is an Entrepreneur and What Do They Do, Really?
Opinions: Everybody’s Got One . . .
Who’s Going to Make It through Hell Week?
. . . And So Do Most Five-Year-Olds
The Entrepreneur’s Real Difference
From Entrepreneurial to Entrepreneur
Chapter 2: Accelerated Proficiency
The Four Steps for Accelerated Proficiency
Define the Center—and Go All in
Chapter 3: Emotional Mechanics
The Unsurpassed Power of Belief
Chapter 4: How to Master Emotional Mechanics Like the Experts
True Team: The Number One Fear Tamer
Micro-Scripts are the Self-Talk Secret
The Simple Power of “Knowing What to Do”
Part II: Getting Down to Business
Chapter 5: School of Everything You Need to Know (in an Hour)
The Optimizers versus the Entrepreneurs
Our Mission at Accelerated Proficiency U.
Chapter 6: The Big Picture in an Hour
Everything You Need to Know about Ideas
What All Business Ideas Must Do
Chapter 7: The Big Picture (Continued)
Founding Teams Always Have an Edge
Ask, Ask, Ask is How You Receive
Chapter 8: The UnStoppable Six
Business Planning: Make the UnStoppable Six Your Template
Chapter 9: Everything You Need to Know about Your Unique Difference (in about an Hour)
No Difference? Then You’re a Commodity
There’s Always a Difference—If You Know Where to Look
Anatomy of a Selling Difference
How Rackspace Discovered Its Difference
Other People’s Heads are All That Counts
Chapter 10: Everything You Need to Know about True Teams (in about an Hour)
The Roots of Small, Super-Powered Teams
How an UnStoppable Culture Nurtures Teams
True Teams at Rackspace: The Untold Story
Chapter 11: Everything You Need to Know about Succeeding with Customers (in about an Hour)
Today the Saying Needs a Tweak
The Most Important Principle of All: Wear Your Values on Your Sleeve
Chapter 12: Everything You Need to Know about Making Yourself Famous (in about an Hour)
Caution: Famous Works Both Ways
How Name, Frame, and Claim Made Rackspace a Multibillion-Dollar Company
Chapter 13: Everything You Need to Know about Creating Revenue, a.k.a. Selling (in about an Hour)
Marketing without Sales is Like Motherhood without Sex
The Five Universal Steps to Selling
Teach Yourself to Sell the Accelerated Proficiency Way
How Much Revenue? Just Break Even
Chapter 14: Everything You Need to Know about Perfecting Your First Product (in about an Hour)
Professionals Make It Real, Not Ideal
Remember, Nobody Wants 57 Features; They Want 1 Done Best
Which Data to Listen to, Which to Throw Away?
Chapter 15: Entrepreneur Country and the E-Companies
The Entrepreneurial Groundswell is Happening
Belief Cultures: How They Happen