About the Author

Matt LeMay is a product management coach and consultant. He has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises. Matt was selected as a Top 50 Product Management influencer by the PM Year in Review for both 2015 and 2016.

Matt is cofounder and partner at Sudden Compass, a consultancy that helps organizations take a cross-functional and customer-centric approach to working with data. In his work as a technology communicator, Matt has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson.

Previously, Matt worked as senior product manager at music startup Songza (acquired by Google), and head of consumer product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Santa Fe, NM, with his wife Joan and their turtle Sheldon. You can find more of his work at mattlemay.com.