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Book Description

Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible.

In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares 21 tried-and-true techniques to:

Set clear goals—and achieve them • Develop a sense of urgency and make every minute count • Stay motivated • Know your products inside and out • Analyze your competition • Identify competitive advantage • Develop your sales strategy • Find and quickly qualify prospects • Create rapport early and build trust • Understand the three keys to persuasion • Master the elements of an effective presentation • Use the power of suggestion • Establish ‘megacredibility’ • Overcome the six major objections • Ask for action • Advance your career by following up

Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Become Brilliant on the Basics
  7. 2 Stay Enthusiastic
  8. 3 Personal Management Skills: The Inner Game
  9. 4 Personal Management Skills: The Outer Game
  10. 5 Develop Excellent Product Knowledge
  11. 6 Analyze Your Competition
  12. 7 Develop Competitive Advantage
  13. 8 Develop an Effective Sales Strategy
  14. 9 Prospect Like a Professional
  15. 10 Qualify Your Prospects
  16. 11 The Friendship Factor
  17. 12 Three Keys to Persuasion
  18. 13 Make Effective Presentations
  19. 14 Practice the Power of Suggestion
  20. 15 Establish Megacredibility
  21. 16 Handle Objections Effectively
  22. 17 Ask the Customer to Take Action
  23. 18 Provide Excellent Customer Service
  24. 19 Keep Customers for Life
  25. 20 Manage Your Time Effectively
  26. 21 There Are No Limits!
  27. Index
  28. About the Author
  29. Free Sample Chapter from Unlimited Sales Success by Brian Tracy