Cover image for The Seven Principles of Digital Business Strategy

The Seven Principles of Digital Business Strategy

Author Mark Durkin , Niall McKeown
Release Date: 2017/10/01
ISBN: 9781631570346
Topic:
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21
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Book Description

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Abstract
  6. Contents
  7. Introduction
  8. Chapter 1 Digital Business Strategy
  9. Chapter 2 An Introduction to the Seven Principles of Digital Business Strategy
  10. Chapter 3 The First Principle of Digital Business Strategy—Know Yourself
  11. Chapter 4 The Second Principle of Digital Business Strategy—Know Your Customer
  12. Chapter 5 The Third Principle of Digital Business Strategy—Competition
  13. Chapter 6 The Fifth Principle of Digital Business Strategy—Current Position
  14. Chapter 7 The Sixth Principle of Digital Business Strategy—Engine of Growth
  15. Chapter 8 The Fourth Principle of Digital Business Strategy—Resources
  16. Chapter 9 The Seventh Principle of Digital Business Strategy—Tactics
  17. Chapter 10 Conclusion
  18. Index