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Dedication
by Mark Durkin, Niall McKeown
The Seven Principles of Digital Business Strategy
Cover
Title
Copyright
Dedication
Abstract
Contents
Introduction
Chapter 1 Digital Business Strategy
Chapter 2 An Introduction to the Seven Principles of Digital Business Strategy
Chapter 3 The First Principle of Digital Business Strategy—Know Yourself
Chapter 4 The Second Principle of Digital Business Strategy—Know Your Customer
Chapter 5 The Third Principle of Digital Business Strategy—Competition
Chapter 6 The Fifth Principle of Digital Business Strategy—Current Position
Chapter 7 The Sixth Principle of Digital Business Strategy—Engine of Growth
Chapter 8 The Fourth Principle of Digital Business Strategy—Resources
Chapter 9 The Seventh Principle of Digital Business Strategy—Tactics
Chapter 10 Conclusion
Index
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Abstract
Dedication
“To Orla, Erinn, Cara and Lily”
—Niall McKeown
“To Deirdre, Matthew and Adam”
—Mark Durkin
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