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Record Label Marketing, 3rd Edition
Author Paul Allen , Tom Hutchison , Amy Macy , Clyde Philip Rolston
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business....
Release Date 2015/11 -
Author Paul Allen , Amy Macy , Tom Hutchison
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables....
Release Date 2005/12